This week’s most important social media updates
What’s changed in the last seven days? What does it mean?
Instagram is working on new features for Stories, Twitter now supports iOS live images and Facebook is launching new ad reporting tools.
Let’s take a look at these changes in more detail.
Twitter now supports the upload of iOS live photos
Twitter has announced a new feature that will allow users to upload iOS live photos to the platform. Live photos can be uploaded and converted to GIFs so they can be shared. Previously, the photos would need to be converted outside the platform.
Find out more here.
Instagram is testing new layout options for Stories
A new test is being rolled out to a small number of users that enables them to try a ‘Layout’ for their Instagram Story. The new option allows you to choose a split-screen grid for images. At this stage, it appears only images can be added to each segment.
Learn more here.
Facebook launches new ad reporting tools
Facebook is adding new reporting tools and metrics to help marketers better measure their holiday campaign performance. The new reporting tools are cross-account reporting, custom metrics and conversion path reporting.
Find out more about each tool in Facebook’s announcement.
Twitter shares the top Tweet Trends of 2019.
As you can imagine, millions of conversations happen on Twitter each day. Twitter has sifted through those conversations and put together lists of the top Tweet Trends for 2019 including the top sports teams, celebrities, TV shows and much more.
Read the lists for yourself here.
Instagram is working on a new Poses mode for Stories
Another new Stories option has been discovered by reverse engineering expert Jane Manchun Wong. Poses is a new camera mode that creates stop-motion style clips out of images. Poses takes four pictures, one every three seconds, and stitches them together to make a stop-motion story.
Take a look for yourself here.