This week’s most important social media changes
What’s changed in the last seven days? What does it mean?
Facebook has launched its new Ad Library, LinkedIn and Adobe are partnering up and brands will now be able to use poll stickers in their sponsored Instagram Stories.
Let’s take a look at these changes in more detail.
EU politicians have passed Article 11 and Article 13
The European Parliament has voted to pass Article 11 and Article 13, 348 votes to 274. These legislation articles will see news curation services, like Google and Apple, be taxed, meaning that outlets will generate more money for the content they produce. Article 13 will then force platforms to be legally responsible for all copyrighted content that they host.
Find out more about what these articles will mean for you here.
Facebook’s new Ad Library
Facebook has launched an Ad Library which will help users learn more about the political or issues-based ads they see running on Facebook and Instagram. The library will share information about who saw the ad, its spend, and its impressions. The library will have a history of up to seven years of ads.
Read Facebook’s announcement here.
LinkedIn and Adobe are partnering together to improve ad targeting
LinkedIn has announced its new partnership with Adobe in order to expand its audience targeting capability. The partnership will give marketing and sales teams the opportunity to gain greater insight into their target audience by using data from LinkedIn, Marketo Engage and Microsoft Dynamics 365.
Find out more here.
Instagram launches Poll stickers to Instagram Stories Ads
After launch the Poll function for Instagram stories in late 2017, Instagram has now released that brands will soon be able to use Poll stickers in their sponsored Instagram Stories. In a beta campaign, nine out of 10 campaigns recorded the Poll sticker increase the views of 3-second videos, making it a positive function for brands.
To learn how you can get started with Polls in sponsored Instagram Stories click here.
Facebook is taking a stand against white nationalism and white separatism
Following the recent terror attacks in Christchurch, Facebook announced they are putting a ban on posts which praise or support white nationalism and white separatism on Facebook and Instagram. Users who search for keywords associated with white nationalism and white separatism on will also be connected to resources that focus on helping people “leave behind hate groups”.
Learn more here.
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