This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Reactions are coming to Instagram stories, LinkedIn messages are getting an upgrade and Snapchat is cashing out of Snapcash.

Let’s take a look at these changes in more detail.

Twitter introduces new API restrictions

Twitter has announced new restrictions that will affect developers who are wanting to access the platform’s API. Twitter hopes that the new restrictions will help “increase accountability for apps creating and engaging with high volumes of content and accounts on [the platform].”

Learn more here.

Instagram is adding reactions to Stories

Facebook style reactions are coming to Instagram Stories as a new way to engage with posts. This change is not surprising given the increase in the use of reactions on Facebook and the fact that Facebook has announced that they will be introducing reactions to Facebook Stories.

Read more here.

Snapchat is giving up on Snapcash

The peer-to-peer payment feature, Snapcash, was created in partnership with Square and seemed like a good idea at the time. Unfortunately for Snapchat, it because the preferred currency for erotic online content so rather than deal with the PR issues associated with that, Snapchat has decided to discontinue the feature from August 30.

More information here.

LinkedIn messages are getting an upgrade

New updates to LinkedIn’s messaging function aim to improve the functionality and make it a more enjoyable and easier to communicate on the platform. Some of the new features include on the go attachments, group messaging and the ability to use emojis.

Read the full list of new features on LinkedIn’s blog.

Instagram is now telling your friends when you are online

No longer can you be a silent stalker on Instagram. A new feature (similar to the one that already exists on Facebook) is being introduced which will indicate when you’re online and available to chat. The new status dot indicator will appear in the direct inbox and in your friend list when you share a post from your feed.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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