Digital strategy and website development to usher in a new era.
Victorian-based retailer paint spot asked us to help their customers better locate and engage with them online. To achieve this goal the right digital strategy was required.
Paint Spot, like many retailers were in the process of assessing the role digital should play in the broader marketing mix.
We were originally tasked with developing a digital strategy to provide this direction but as we began our process it was clear that an even more significant output would be required.
The digital strategy
We followed or proven strategic approach which was anchored by an analysis of the digital landscape Paint Spot operated within. We also review its existing digital set up, including an in-depth look at the website.
As we went through out process, it was clear that before other digital outputs could be considered, the website had to be the priority.
In the end, a full redevelopment was recommended along with the introduction of an e-commerce function.
The new website involved a major change in direction and making the e-commerce element come to life presented a number of challenges.
The end result was a new site that better positions the brand and makes retailers easier to find, especially via mobile devices.
Kamber is a specialist content marketing, video production and social media agency.
We plan, produce, publish and promote content that people crave. Our talented teams are based in Melbourne and Sydney, Australia.
Melbourne: Level 3, 306 Little Collins Street Phone +61 3 8643 7906
Sydney: Suite 1.02, Level 1/14 Martin Place Phone +61 2 8257 0200