Video Production and Motion Graphics Content Pack

Video Production and Motion Graphics Content Pack

Melbourne Food & Wine Festival

The Melbourne Food and Wine Festival is an institution and had an exciting a new story to tell in 2016. Kamber was tasked with telling that story in a creative and compelling way.

 

The Brief

In 2016, the Melbourne Food and Wine Festival launched a new look and feel and a new itinerary. We were asked to create content assets to promote the new brand and help ticket sales both before and during the event. The channels available to us included Facebook, Instagram and Twitter.

Services Provided

  • Writing and producing animated shorts for use on social channels, digital signage and TVCs
  • Event coverage throughout the Festival including daily recapture edits

Execution

We had a limited number of brand assets to work with so we looked for and found insights about our audience that led to an approach that used animation and visual humour to capture attention.

We produced a hero film and five vignettes that were tailored for use on social media. Together with a bespoke drum-based soundtrack, our motion graphic series used brand icons in witty edits that communicated the character and dynamism of the event.

These were also adapted for TV, cinema and recreated as shareable GIFs.

We also captured and reported the experience of the Festival as it happened. Our daily highlight videos featured interviews and the best footage from each day.

They were published on the Festival’s social media channels and shared by event sponsors and partners to publicise the event and drive ticket sales.

Kamber have a great understanding of the food and drinks space, and coupled with their creative thinking and social media expertise, are an invaluable partner of MFWF.

Mandi McPherson, Digital Marketing Manager, Melbourne Food and Wine Festival

Outcome

Our content played an important role in the overall success of the rebranded event. Our two real-time videos published on opening weekend attracted 40,000+ views in less than 48 hours.

There was a 27% increase in attendance across the Festival’s signature events. And, new event, River Graze, saw approximately 120,000 people visit the banks of the Yarra River during the opening weekend.

The new look Master Class featuring eight chefs from around the world also saw a 25% increase in attendance.

ABOUT US

Kamber is a specialist content marketing, video production and social media agency.

We plan, produce, publish and promote content that people crave. Our talented teams are based in Melbourne and Sydney, Australia.

CONTACT US

Melbourne: Level 3, 306 Little Collins Street Phone +61 3 8643 7906

Sydney: Suite 1.02, Level 1/14 Martin Place Phone +61 2 8257 0200

Email: hello@kamber.com.au

FIND US

 

Online Brand Advocacy and Social Media Program

Online Brand Advocacy and Social Media Program

Developing and delivering a genuine brand advocacy program.

(Always on program and creative campaign spikes)

Wynns is one of Australia’s most loved wine brands, but until it joined forces with Kamber its fans weren’t able to display this passion for the brand online.

 

The Brief

A much loved favourite on the Australian dinner table, Wynns had already captured the love of its fans. While the tradition of wine making will remain forever unchanged, Wynns new they needed to adopt, adapt and evolve in order to better engage with their target audiences.

In creating a Digital Engagement Strategy, the brief required us to creatively establish ways, using modern media and communication platforms, to reengage existing Wynns fans, build advocacy and ultimately recruit new lovers of fine wine to the brand.

The Solution

Leveraging existing traditions like Wynnsday (the annual release of the latest selection) and in creating new avenues like #Wynnsapedia, a virtual wine tasting event, we were able to formulate a program of work that provided Wynns with a solid, always on stream of content that could engage the lovers of the brand that had been around for years but not connected with the brand online yet.

At the same time, social media and the innovative use of online content allowed us to attract and educate a new age of Wynns lovers. We were successful in lifting the brand visibility and demonstrated advocacy through effective reengagement and growth of the online audience.

Kamber are incredibly responsive and nothing is too hard – they are a delight to deal with and became a true extension of our team. Pleasingly, the Wynns Virtual Tasting concept that they produced for us was recently recognised by the Wine Communicators Australia as a leading example of a new way to communicate in the wine space.

Rebecca Appleton, Global PR Manager, Treasury Wine Estates

Outcome

  • We reached 2.5 million users
  • Created 60,000 valuable engagements
  • Received 80 voluntary upload submissions

ABOUT US

Kamber is a specialist content marketing, video production and social media agency.

We plan, produce, publish and promote content that people crave. Our talented teams are based in Melbourne and Sydney, Australia.

CONTACT US

Melbourne: Level 3, 306 Little Collins Street Phone +61 3 8643 7906

Sydney: Suite 1.02, Level 1/14 Martin Place Phone +61 2 8257 0200

Email: hello@kamber.com.au

FIND US

 

Heavyweight Online Video Production

Heavyweight Online Video Production

Leveraging video and social media to tell a complex innovation story.

Telling complex innovation stories can be challenging, but it was our job to make this happen for one of the world’s leading pharmaceutical brands.

 

The Brief

Our client recently invested AU$31 million in next generation manufacturing technology at their Boronia site in the eastern suburbs of Melbourne. Culminating from 25 years of research that included Monash University and vaccine specialists out of Belgium, the site now provides developed and emerging markets with cutting edge vaccines.

The technology was developed specifically for the advanced aseptic packing of sterile pharmaceutical liquids and affirms the Boronia site as the largest manufacturing facility, globally, for the production of sterile and non-sterile liquid products.

This complex subject matter required a communication program to help tell the story of the technology and its value on a commercial and a humanitarian scale, while further enhancing the innovative reputation of the brand.

The Solution

Reaching the right audiences was key in delivering a very complex information set. We understood that our target audience was time poor and also niche, and further insights revealed that bespoke video offered a sure way to cut through.

A hero video helps communicate the sheer scale of the project and the site and allowed us to engage subject matter experts and highly visual content that documented the project, associated processes and the absolute significance of this innovation.

Share across branded social channels including YouTube, LinkedIn and Twitter, the hero video established a central role in relating the content to a vast audience.

ABOUT US

Kamber is a specialist content marketing, video production and social media agency.

We plan, produce, publish and promote content that people crave. Our talented teams are based in Melbourne and Sydney, Australia.

CONTACT US

Melbourne: Level 3, 306 Little Collins Street Phone +61 3 8643 7906

Sydney: Suite 1.02, Level 1/14 Martin Place Phone +61 2 8257 0200

Email: hello@kamber.com.au

FIND US

 

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