Leveraging video and social media to tell a complex innovation story.
Telling complex innovation stories can be challenging, but it was our job to make this happen for one of the world’s leading pharmaceutical brands.
Our client recently invested AU$31 million in next generation manufacturing technology at their Boronia site in the eastern suburbs of Melbourne. Culminating from 25 years of research that included Monash University and vaccine specialists out of Belgium, the site now provides developed and emerging markets with cutting edge vaccines.
The technology was developed specifically for the advanced aseptic packing of sterile pharmaceutical liquids and affirms the Boronia site as the largest manufacturing facility, globally, for the production of sterile and non-sterile liquid products.
This complex subject matter required a communication program to help tell the story of the technology and its value on a commercial and a humanitarian scale, while further enhancing the innovative reputation of the brand.
Reaching the right audiences was key in delivering a very complex information set. We understood that our target audience was time poor and also niche, and further insights revealed that bespoke video offered a sure way to cut through.
A hero video helps communicate the sheer scale of the project and the site and allowed us to engage subject matter experts and highly visual content that documented the project, associated processes and the absolute significance of this innovation.
Share across branded social channels including YouTube, LinkedIn and Twitter, the hero video established a central role in relating the content to a vast audience.
Kamber is a specialist content marketing, video production and social media agency.
We plan, produce, publish and promote content that people crave. Our talented teams are based in Melbourne and Sydney, Australia.
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