This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook launches Birthday Stories, Twitter spices up retweets and Instagram has begun blocking anti-vaccination content.

Let’s take a look at these changes in more detail.

Facebook launches Birthday Stories

Facebook has probably saved you more than once by reminding you of a close friend or relative’s birthday. Now, they’re helping you look even more thoughtful by introducing Birthday Stories – “a way for friends, family and everyone in your community to add digital birthday cards, photos or videos to a story celebrating your big day”.

Read more here.

Twitter publishes Transparency Report

Twitter prides itself on being transparent in their “mission to serve the public conversation”. As a result, they have launched their 14th Twitter Transparency Report which outlines data trends regarding information and removal requests, platform manipulation, national security requests, Twitter rules enforcement and legislative changes.

Read the full report here.

Instagram to start blocking Hashtags aligned with incorrect anti-vaccination information

Joining the fight against misleading anti-vaccination information, Instagram has announced that their AI will begin blocking access to hashtags that have a high number of posts that are designed to deter people from getting vaccinated by providing false information.

Read more here.

Twitter rolls out adding photos, videos and/or GIFs to retweets

Twitter users will now be able to add images, videos and GIFs to any retweets and quoted tweets. The feature is available to Android, iOS and mobile browser users, with it to be rolled out to desktops in the near future.

Read more here.

Book your appointments through Facebook and Instagram

Need to book yourself an appointment, why not do it through Facebook or Instagram? Announced on Tuesday, Facebook is rolling out a feature for businesses which will allow users to book appointments with their company directly through Facebook and Instagram.

See how it works here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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