This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

LinkedIn has introduced reactions, Instagram has begun demoting “inappropriate” content and Twitter has reduced the number of accounts users can follow in a day.

Let’s take a look at these changes in more detail.

LinkedIn introduces reactions

Following in the footsteps of Facebook, LinkedIn has introduced five new reactions to give people “more expressive ways than a Like to respond to the variety of posts [they] see in their feed.” The new reactions are Like, Celebrate, Love, Insightful and Curious.

You can read the announcement here.

Snapchat rebuilds its Android app

For years now, the Android version of the Snapchat app has been seen as inferior to the iOS version for a variety of reasons. Last year, Snap’s development team decided to completely rebuild the app rather than trying to find ad-hoc fixes. Snapchat announced that the app is finally ready for launch.

Learn more here.

Instagram has begun demoting “inappropriate” content

Back in November 2018, Mark Zuckerberg released a manifesto which discussed the need to “broadly reduce the reach of borderline content.” We’re beginning to see the first outworking of this with Instagram announcing that they have “begun reducing the spread of posts that are inappropriate but do not go against Instagram’s community guidelines.” The “non-recommendable” content includes anything that depicts violence, is graphic or shocking, or sexually aggressive.

Read more here.

Facebook introduces a Tribute section on Memorialised profiles

Memorialised accounts have been around since 2015. They allow the family and friends of those who have passed away to look back on memories and share stories. Facebook is introducing a new Tribute section which will allow people to leave messages but keep the profile’s timeline as it was before the account was memorialised.

Learn more here.

Twitter limits daily account follows to 400

The old follow-unfollow game is nothing new to any longtime Twitter users. It’s an old audience growth strategy that is still used by some business’ but predominately spammers. To help reduce the spread of spam accounts, Twitter has reduced the number of accounts you can follow from 1,000 to 400.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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