This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

This week, Facebook is making a whole range of changes to ads and Ads Manager, Messenger received an update and Twitter is testing a range of new features to help encourage engagement on the platform.

Let’s take a look at these changes in more detail.

Facebook introduces new restrictions on ‘low-quality’ ads

Facebook has announced a new set of restrictions for brands that publish ‘low-quality’ ads. Low-quality ads are classed as those that include clickbait or direct people to ‘unexpected content’. Publishers who use these kinds of ads will have new penalties imposed on them.

Learn more here.

Messenger receives a makeover

Research conducted on behalf of Facebook found that simplicity was the most important attribute for messaging app users. Facebook has taken these findings on board for version four of Messenger. The old messenger had 9 tabs, making it difficult to navigate but Messenger 4 has just three: chat, people and discover

Find out more about Messenger 4 here.

Twitter’s testing new features to increase engagement

A few weeks ago, Twitter asked for feedback on their potential new reply formats that aimed to increase engagement on the platform. Now, they’re testing a few more features that will hopefully achieve the same result.

Read about the new features here.

Facebook tests video polls within ads

Live video polls were rolled out on a wider scale this month and are now testing the feature in video ads. For now, it’s only available to a select group of advertisers and there’s no news on when it might be rolled out more widely.

Learn more here.

Facebook announces new retention optimisation options for app marketers

According to Facebook, only 10-12% of users stay active for more than seven days after downloading an app. To help app marketers better reach users that are more likely to be engaged with their app, Facebook is introducing a new retention optimisation option to Ads Manager.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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