This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

A new unskippable ad format is coming to Snapchat, Facebook has a new ad about how bad the platform has become and V2 of Snapchat Spectacles has landed.

Let’s take a look at these changes in more detail.

Unskippable six-second videos are coming to Snapchat

New ‘Commercials’ are being tested on Snapchat in the form of unskippable six-second videos. The change has been introduced as part of Snap’s attempt to increase revenue made on the platform. The testing phase will start in mid-May.

Do you think it’ll work? More info here.

Facebook has produced a video about how bad they have become

Following the heavy criticism Facebook has received in recent months, they have produced a video ad that explains just how bad Facebook has become and what they intend to do to make it good again.

Watch the video here.

Twitter updates their privacy policy to comply with GDPR

Damien Kieran, Twitter’s data protection officer, announced that Twitter has updated their privacy policy. The new privacy policy rolled out on May 25 and is fully compliant with the EU GDPR.

More information here.

Snapchat launches Spectacles that people might actually wear

No yellow ring and the ability to take photos, not just videos. Snapchat might be on to a winner here. After only selling 220,000 pairs of V1 Spectacles, V2 launched this week and will set you back $150.

Would you buy one? See them for yourself here.

You can now upload multiple photos and videos at once to Instagram Stories

Instagram has introduced the ability to upload up to 10 photos or videos to your story at once. You can still edit each photo individually to add stickers, text, emojis or location. Instagram has also improved their location sticker.

All the details here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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