This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook is still working their way through the aftermath of the Cambridge Analytica scandal, Snapchat makes it easier to virtually hang out with your friends and Instagram is angering developers.

Let’s take a look at these changes in more detail.

Instagram drastically reduces their API limit angering developers

Without any warning, Instagram has drastically reduced their API limit from 5,000 calls per day to 200 which is causing headaches for unofficial apps that are built on the platform.

Read all the details here.

Facebook introduces the ability to bulk remove apps from your Facebook account

Facebook is making good on its promise to bring privacy front and centre. They have introduced a new way to bulk select apps and remove them from your profile.

Find all the details here.

Snapchat introduces video calls for up to 16 people

You can now virtually hang out with friends from any location thanks to Snapchat. Snapchat has introduced the ability to video call up to 16 friends at once. The move comes as part of Snap INC’s push to reposition the brand as ‘a new kind of camera’.

Read more here.

Facebook removes ad targeting options

Facebook will be removing third-party ad targeting options, otherwise known as Partner Categories, which allowed advertisers to target people who were, for example, frequent buyers, in the market for a new vehicle, in certain job role etc.

Find all the info you need here.

Facebook is making it easier to create native and immersive Instagram Story ads

Preparing creatives for each of Facebook’s ad formats can be incredibly time-consuming. Facebook is trying to change that by automatically optimising any photo or video that is under 15 seconds for full-screen Instagram Story ads.

More info here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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