This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook tackles ‘engagement bait’, Twitter pushes out a new campaign, Instagram starts to recommend posts and Tumblr enables filtering.

Let’s take a look at these changes in more detail.

Post Facebook content to profile or news feed

Facebook is testing a function that will allow users to post content just to news feed or profile – rather than automatically publishing on both.

More here.

Twitter’s latest ad

Less of a platform update, more of a laugh as the festive season approaches – Twitter has released a playful ad to promote its latest campaign (titled Let’s Go Twitter) to encourage users to sign-up (or return to the platform for those who’vebeen dormant).

Watch here.

Facebook tackles ‘engagement bait’

The platform will start to penalise pages that post updates baiting users to engage (e.g. share for your chance to win!). Offending pages will have their reach decreased by Facebook’s algorithm, meaning brands and page owners will need their content to work harder and do the talkking more than ever before. The algorithm change will take effect in coming weeks.

More here from the Facebook announcement.

Instagram recommended posts

Tests are underway for recommended posts on the platform which would see posts that your friends have engaged with served to your feed, as well as other posts powered by the Instagram algorithm. It’s beginning to look more like Facebook every day.

More here.

Filter Tumblr posts

Tumblr has added the ability to filter posts on dashboard based on tags in the posts. Set up a tag filter to get your feed sorted!

More from the Tumblr team here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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