This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Shopping tags have been rolled out across Instagram Stories, Twitter is shifting their focus away from algorithms with two new changes and Pinterest has opened their API to third-parties.

Let’s take a look at these changes in more detail.

Instagram is expanding Shopping Tags in Stories

Testing for Shopping in Stories began back in June this year and has now been rolled out to all business accounts. With over 400M accounts using Stories every day, this rollout will help make it even easier for business’ to connect with their customer’s and generate some extra cash.

Read more here.

Twitter is allowing users to bring back chronological timelines

Twitter is “giving users more control over their timeline” by allowing them to switch their timelines to a reverse chronological order. This will mean that users can choose to see the “best tweet” first or to see the most recent tweet.

Learn more here.

Pinterest has opened their API access to help encourage influencer marketing

Pinterest may not be on your list of business social media accounts but perhaps it should be. The platform has grown by 50 million DAU in the last 12 months and now they’ve announced that they’re opening their “content marketing API to third-party influencer platforms to help brands and influencers collaborate more effectively.”

Find out more here.

Instagram is testing new hashtag options

The classic which is better, including your hashtags in the caption or in the first comment debate may become a thing of the past with Instagram testing a new option that would let users include hashtags in a separate field to the caption.

Take a look at the feature here.

Twitter is testing up and down voting on tweets

Algorithms are great in theory, learn what users like through their interactions and show them content that is similar to what they’ve engaged with in the past. But we all know in practice, algorithms can be hit and miss so Twitter is experimenting with an up / down voting system to help give the algorithm a boost.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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