Platform Five: This week’s most important social media changes (edition 182)

Platform Five: This week’s most important social media changes (edition 182)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook is restricting its Facebook Live feature, YouTube is making things a little easier for advertisers and Instagram is testing a new sticker.

Let’s take a look at these changes in more detail.

Facebook announces new restrictions on its Facebook Live feature

In light of the Christchurch terror attacks being broadcasted in real-time through their Facebook Live feature, Facebook has announced a ‘one strike’ policy to reduce the risk of abuse.

Read about the new restrictions here.

YouTube announces ‘Discovery ads’

Earlier in the week, YouTube announced the release of ‘Discover ads’ which will allow marketers to include YouTube in advertising their social campaign, even if they do not have a video.

Read more about ‘Discovery Ads’ here.

Instagram is testing stickers with song lyrics

New Story Stickers are coming to Instagram. The latest test, a Lyrics sticker was first spotted back in April but it appears to be being rolled out for wider audience testing. The Lyrics sticker show lyrics being animated alongside the music video.

Learn more here.

YouTube is testing a Bumper Machine

YouTube’s latest tool is designed to make it easier for advertisers to create 6-second bumper ads. Its new Bumper Machine, which is currently in testing, allows users to upload longer ad formats and which will then be cut down into bumper ads using a series of machine learning.

Read more here.

Facebook made changes to video Newsfeed ranking

Facebook is encouraging the production of original content on the platform. To help this along, they’ve announced changes to the way the videos will be ranked in the Newsfeed. Videos will be more prioritised based on “loyalty and intent, video and view duration, and originality.”

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 180)

Platform Five: This week’s most important social media changes (edition 180)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook held its annual F8 developer conference, a new creators guide was released for Instagram and YouTube has announced that its top priority is responsibility.

Let’s take a look at these changes in more detail.

Facebook announces plans for its platforms at F8

Facebook held its annual F8 conference this week. They used the opportunity to announce their new “privacy-focused” vision for the company and its platforms, as well as a number of updates for Facebook, Messenger, Instagram, WhatsApp and Ocular.

Read about all the updates here.

Twitter publishes May events calendar

Twitter has published its monthly calendar for May. The calendar outlines worldwide, US, Europe and Middle East events and their relevant hashtags. The calendar is designed to help marketers with their strategic planning for May.

See the full calendar here.

Facebook publishes a guide to help Instagram Creators make the most of the platform

Earlier this week, Facebook published its top eight tips aimed at how Instagram Creators can fully optimise the platform. The guide suggests Creators “keep it real”, “post frequently and get creative” and to “get closer to your fans”.

Read the full guide here.

YouTube’s CEO announces “responsibility” as her top priority

In a YouTube Creator blog post, YouTube’s CEO, Susan Wojcicki, has addressed the feedback from YouTube creators and announced that her top priority for the platform will be “living up to [their] responsibility” which is a balancing act between “maintaining an open platform with managing [their] community guidelines”.

You can read the full post here.

Facebook is introducing lead generation templates to Messenger

Over 20 billion messages are sent on Messenger each month, so it makes sense that Facebook is adding a way for business’ to generate leads from the platform. As described by Facebook, “Businesses [will be able to] create an ad that drives people to an automated question and answer flow in Messenger to learn more about what their potential customer is looking for.”

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 172)

Platform Five: This week’s most important social media changes (edition 172)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

YouTube is introducing video fact-checking, Instagram is working on a new ad format and Facebook is battling anti-vax messaging.

Let’s take a look at these changes in more detail.

Instagram is testing video co-watching

Facebook already allows you to watch videos with friends through Watch Party. Now it looks like Instagram is trialling a similar feature. The ‘co-watch content’ feature was discovered within Instagram’s Direct Messaging code. While it’s not clear exactly how the feature will work yet, it has the potential to give IGTV a bit of a boost.

Read more here.

Google introduces shoppable ads on Google Images

Google is taking on Pinterest’s core business offering this week by announcing a new product discovery option: shoppable images. Google explains “shoppable ads on Google Images will enable businesses to highlight multiple products available for sale within their sponsored ad.”

Learn more here.

Facebook is limiting the spread of anti-vax messaging

The never-ending mission to clean up the Facebook platform continues. This time, Facebook is taking on the anti-vax messaging that has seen a steady increase in popularity in recent years. Facebook has announced several steps to help reduce the spread of “vaccine misinformation” including down ranking content and pages, rejecting ads and hiding the content from the Explore page on Instagram.

Find out more here.

YouTube is testing out a new fact-checking feature

Much like Facebook, YouTube is also trying to rid its platform of “misuse and questionable content.” The new ‘fact-check’ pop up will begin to appear on videos relating to subjects that often contain misinformation. These pop-ups will appear on the search page rather than individual videos and the videos will still be able to be searched for and watched.

Learn more here.

Instagram is working on new ‘Branded Content’ ads

Instagram has announced this week that it’s developing a new ad format which is designed to “better enable brands and influencers to partner up in a more financially beneficial, and transparent way.” This new ad format would let the influencer publish a post and then allow the advertiser to promote the post just like any other ad.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 168)

Platform Five: This week’s most important social media changes (edition 168)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook will soon disclose who uploaded custom audience information, Google+’s shut down date has been confirmed and Messages can now be unsent in Messenger.

Let’s take a look at these changes in more detail.

Facebook will reveal who uploaded ad targeting information

From February 28, the ‘Why am I seeing this?’ button on Facebook ads will not only reveal which brand has paid for the ad but who uploaded your contact information and when it was uploaded. A spokesperson for Facebook stated that the goal of this update is to give people a better understanding of how advertisers use their information.

Learn more here.

YouTube is expanding the test of its Content Discovery tool

YouTube is expanding the test of its explore feature to new devices including iPhones, iPads, Android phones and tablets and desktops. The feature isn’t dissimilar to Instagram’s Explore page which allows users to find new content based on accounts they follow. The new YouTube feature aims to “introduce users to a diverse set of personalised content.”

Read more here.

Facebook budget optimisation is coming to campaigns

Campaign budget optimisation has been available since 2017. It allows Facebook’s algorithm to optimise the budget across all ad sets. Now Facebook has announced that as of September 2019, all new and existing campaigns will automatically be budget optimised and advertisers will not be able to turn it off.

Find out more here.

Google has given Google+ its expiration date

Google announced in October last year that they would be shutting down Google+ for consumers by August 2019. When the privacy bug surfaced, they announced that they would expedite the closure to the end of April 2019. Google has now confirmed that Google+ will now be shut down on April 2nd.

Learn more about the shut down here.

You can now delete sent messages in Messenger

We’ve all sent a message and instantly wanted to delete it from our device, forgetting it was ever crafted. Messenger has announced that they’re finally rolling out the ability to delete messages after they’ve been sent. There’s a catch, messages will only be able to be deleted for up to 10 minutes after they were sent.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 165)

Platform Five: This week’s most important social media changes (edition 165)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

YouTube has been busy making a lot of changes this week, Facebook has introduced automatic translation for Dynamic Ads and Twitter has rolled out reverse chronological timelines for Andriod users.

Let’s take a look at these changes in more detail.

YouTube is testing a ‘Recommended Downloads’ feature

Downloading YouTube videos for later offline viewing is not a new feature. Users in all almost all countries have been able to do this for the last five years. YouTube is taking this feature a step further by testing download recommendations for users. It’s not yet known if the feature will be rolled out more widely.

Learn more here.

Twitter rolls out chronological feeds for Android

The ability to switch between reverse chronological and algorithm based Twitter timelines was given to iOS users almost a month ago but Andriod users were left in the dark about when they’d be getting the update. Finally, Twitter rolled out the new ‘sparkle’ button to Android users yesterday and they are loving it.

Read more here.

Facebook adds new language option for Dynamic Ads

Facebook has been pushing cross-border initiatives for the last couple of years the aim of which is to help people and business’ communicate with anyone, anywhere. To further this ambition along, Facebook has introduced automatic translation for Dynamic Ads. This is an incredibly useful addition for any business who reaches an international audience.

Find out more here.

YouTube is letting users swipe between videos

Swiping is the new tapping for YouTube in 2019. Unsurprisingly given the high video view rates that come from mobile, YouTube has introduced a few new features to make the platform more mobile friendly, one of which is the ability to swipe left and right between new videos. iOS users should start to see the feature in the coming weeks.

Read more here.

YouTube is removing some sharing capabilities

YouTube has announced this week that it will be removing the ability for users to automatically share their YouTube activities to Google+ and Twitter. The removal of Google+ comes as no surprise given it’s no longer available to everyday users but Twitter is more of a surprise. The feature will be removed after Jan 31st.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 162)

Platform Five: This week’s most important social media changes (edition 162)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

YouTube introduces new CTA extensions for video ads, Facebook is testing search as an ad placement option and Instagram has added a new sticker.

Let’s take a look at these changes in more detail.

YouTube introduces a new call-to-action extension for video ads

YouTube has introduced a new call-to-action extension that will take the place of their existing CTA overlays. Then CTAs will be displayed on screen both while your ad is playing and after it has finished. YouTube hope this new format will be “a great way to enhance viewer engagement.”

Read more here.

Facebook adds search to the list of ad placement options

Ad revenue has slowed for the social networking giant so they’re trying to find new ways to kick-start ad spend. Facebook announced this week that they’re beginning a small test of ads in search results. Facebook originally tried to introduce search ads back in 2012 but ultimately decided to roll them back.

Learn more here.

Instagram adds a new countdown sticker

A new sticker has been added to Instagram Stories. The ‘Countdown’ sticker allows you to display a timer that counts down to a specific event or time. Users have the option to be notified when the timer runs out so it could be a useful tool for building hype around product launches or big announcements.

Find out more here.

Instagram is testing new account features aimed at influencers

New reports suggest that Instagram is testing profiles for creators. “Creators are an important part of [the Instagram] community” as such, the creator profiles will reportedly have new, creator specific tools that include more detailed audience insights.

Learn more here.

Facebook gives ‘Life Events’ an update

Facebook is updating ‘Life Events’ with new interactive features and it’s getting a new place to live on the main profile page. According to Facebook, life events are incredibly popular and research suggests that people want to see more of this kind of content in their feeds.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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