Platform Five: This week’s most important social media changes (edition 158)

Platform Five: This week’s most important social media changes (edition 158)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

LinkedIn announced the next evolution of Company Pages, YouTube and Instagram introduce new shopping features ahead of the festive season and Pinterest is making it easier to turn followers into website visitors.

Let’s take a look at these changes in more detail.

New ways to complete Christmas shopping on YouTube & Instagram

Just in time for the festive season, YouTube and Instagram have launched new features that make it easy for users to shop while consuming content. Both platforms have released the ability to shop for products featured in videos, while Instagram also lets users save products in a wishlist. Brands will be able to control their inventory, prices and photos from one centralised backend on Instagram.

Read more here.

Facebook alters their algorithm to reduce the spread of misinformation & fake news

In a move that promises to cut down on misinformation and clickbait – without necessarily deleting content altogether – Facebook has released features that reduce how far problematic posts can spread. Essentially, posts that the new algorithm deems pr1ovocative will gradually decrease their reach so they still appear on some newsfeeds but won’t spread any further. Hopefully, the change will mean false information struggles to get a foothold in online conversation.

Read Mark Zuckerberg’s blog post on the issue here.

LinkedIn announces new updates to Company Pages

LinkedIn rolled out a suite of features that will make it easier – and more enjoyable – to engage with professional communities. Pages can now share documents and slide decks, and use hashtags that help users find relevant content. The social platform is also launching new APIs, meaning you’ll be able to connect your LinkedIn profile with third-party publishing platforms like HootSuite and Crunchbase.

Find out more here.

Pinterest is making it easier to turn casual followers into website readers

Pinterest is reducing the number of clicks a user needs to take to navigate onto a brand’s website, meaning it’s becoming quicker for users to shop their feed. In the past, users needed to click on a pin, then click a link on the following page in order to visit a website. Now, users can click a link and shop right away for the products that catch their eye.

Learn more here.

Facebook begins ‘Remove’ Messenger feature rollout

Last week Facebook announced that they would be introducing the ability to unsend or ‘remove’ messages in Messenger provided it was within 10 minutes of the message being delivered. Users in Poland, Bolivia, Colombia and Lithuania can now access the feature and it’s expected to be rolled out globally in the coming days.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 154)

Platform Five: This week’s most important social media changes (edition 154)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook is trying to stamp out content scrapers, YouTube is making changes to their TrueView metric and Twitter is adding more context to trending tweets.

Let’s take a look at these changes in more detail.

Facebook’s News Feed now downranks stolen content

We’re almost surprised that this hasn’t been implemented earlier but Facebook has changed their algorithm to downrank content that they deem to be stolen. If stolen content receives less News Feed distribution, the publisher will have fewer traffic referrals and earn less revenue for the hundreds of ads they put on their pages which could make stealing content seem less desirable.

Learn more here.

Twitter is testing ‘annotations’ in moments

If you’ve been paying attention to Twitter mentions recently, you might’ve noticed little boxes of contextual information appearing. These are what Twitter is calling moment ‘annotations’. Annotations aim to clarify and provide context for trending tweets. They currently only appear in the mobile app.

Find out more here.

LinkedIn now lets you switch your profile button from ‘Connect’ to ‘Follow’

Until now, the option to allow people to follow you rather than connect with you has been reserved for members of LinkedIn’s inFluence program. The feature is now being rolled out to all users and you can make the change under the privacy settings tab.

Read more here.

YouTube changes video ad engagement measurement

The time spent watching a video before it counts as a view differs from platform to platform. YouTube had the longest time with views only counting towards the TrueView metric after a user watched for 30 seconds. Now they’re reducing that time to 10 seconds to “better reflect the impact of video ads”.

Learn more here.

Facebook introduces Messenger to Groups

Facebook wants to encourage group users to interact more so they’re bringing Messenger to Facebook groups. Group chats will be able to have up to 250 members and host video or audio calls with up to 50 members. Any group member can start a chat but admins will be able to shut down chats or limit the ability to create them.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 149)

Platform 5: This week’s most important social media changes (edition 149)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook is working to help better protect their advertiser’s brands, YouTube is launching vertical video ad formats and Pinterest has reached 250 million daily active users.

Let’s take a look at these changes in more detail.

Facebook implements new ad placement controls to protect brands

Advertisers have limited control over what content their ads are placed alongside which can lead to unwanted associations being made between the brand and the material that’s being displayed. Facebook has announced two new measures that will enable video advertisers to have more control over in-stream placements.

Learn more here.

Instagram is working on a video tagging feature

Tagging people in content is a great way to increase organic reach so Instagram is working on a solution to allow users to tag their followers in videos. It’s harder to overlay text over the moving images so Instagram is still investigating the best way to go about it.

Find out more here.

Pinterest has hit 250 million daily active users

Pinterest has invested a lot of time into new features that help make the platform more enticing for advertisers and users. Their hard work has paid off with the platform announcing that they’ve met the 250 million DAU mark which is an increase of 50 million from this time last year.

Read more here.

YouTube to launch vertical video ads

It’s common knowledge that mobile content consumption far exceeds desktop. Which is why Youtube reconfigured it’s platform to accommodate vertical video and now they’re doing the same for ads. Vertical video ads will follow the same format and still be skippable after five seconds.

Learn more here.

Facebook’s Canvas is now an ‘Instant Experience’

Canvas has a new look and a new name to compliment the change. Canvas ads will now be called ‘Instant Experience’ which Facebook says “better reflects what the ad solution offers people.” Their in-built templates also received an update and are usable across Facebook and Instagram.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 148)

Platform 5: This week’s most important social media changes (edition 148)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Twitter is testing new layouts for replies, Instagram could be launching a standalone shopping app and YouTube has introduced new charitable giving tools.

Let’s take a look at these changes in more detail.

Instagram is building a standalone shopping app

Currently, brands can use Shopping Tags to link directly to products on their own websites from images on their profile. Reports have surfaced this week which stated that Instagram is now working on a new standalone shopping app that will let users browse through images and make purchases directly within the app.

Find out more here.

Twitter is testing a new layout for replies

Twitter is experimenting with a couple of new layouts for Tweet replies to help encourage greater engagement on the platform. None of the designs have been finalised yet but they’re reaching out to the Twittersphere to ask for feedback.

Explore them for yourself here.

YouTube introduces new tools to facilitate charitable giving

To help creators “build deep and meaningful connections” with their fans, YouTube is launching ‘YouTube Giving’. The program is currently open to over 1 million nonprofits and includes a variety of different fundraising features and a chat feature.

Discover more here.

Instagram launches a parent portal to teach internet safety

The online social media space is ever changing and it can be difficult to keep up with even if you’re fully immersed in it. Instagram is trying to make this task a little bit easier by publishing a guide on the app for parents which can be found on their wellbeing site.

Learn more here.

Snap Spectacles get a new look

According to Snapchat, V2 of the Snap Spectacles have been much more successful that V1 with users reportedly capturing up to 40% more content with the glasses than they did with V1. Now they’ve got a fresh new look with two new ‘fashionable’ options to choose from.

Take a look for yourself here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 147)

Platform 5: This week’s most important social media changes (edition 147)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook is expanding its organic A/B testing, Twitter now suggests accounts for you to unfollow and Instagram has made the verification process a little bit easier.

Let’s take a look at these changes in more detail.

It’s now easier verify your Instagram profile

Finally, there’s an easy way to apply for the coveted blue tick verification on Instagram. Until now, the verification tick was awarded to accounts based on factors such as the number of followers or public figure status. Users can now apply to be verified through a form in the settings menu.

Find out more here.

Twitter has started suggesting accounts you should unfollow

According to Twitter, “you don’t need to follow everyone to know what’s happening.” So, they’ve started suggesting accounts for users to unfollow. It’s not entirely clear how Twitter picks the unfollow suggestions.

Learn more here.

Facebook expands its organic A/B testing tool

Back in June, Facebook began running tests that allowed select pages to run A/B testing on organic posts. According to Facebook, the testing has been successful so they’re now rolling out the feature to more publishers.

Learn more here.

YouTube is helping you ‘take charge of your digital wellbeing’

Following in the footsteps of Facebook and Instagram, YouTube is jumping on the digital wellbeing bandwagon by introducing a set of tools that will help users better understand how they use the platform and help them “fit their watching habits into their lives more effectively.”

Read more about the tools here.

Facebook rolls out ‘Watch’ globally

Facebook ‘Watch’ was rolled out to US users 12 months ago. The TV-like product focuses on video discovery through personalisation, much like other well-known streaming services that have gained popularity in recent years. The platform has now been rolled out to users globally and includes a few features that aim to make it “more social”.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 143)

Platform 5: This week’s most important social media changes (edition 143)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

New voice-activated lenses have been rolled out on Snapchat, tweets can no longer be automatically cross-posted to Facebook, and Facebook and Instagram now tell you how long you’re spending on the platform.

Let’s take a look at these changes in more detail.

Facebook and Instagram now show you how many minutes you’re online

How many times have you found yourself endlessly scrolling through your Facebook or Instagram feed? Both platforms have rolled out ‘your time on platform’ features in the US that will tell users the average time they’ve spent on the platform in the past 7 days. The feature will be rolled out to everyone in coming weeks.

Read more here.

YouTube now supports vertical video on desktops

YouTube’s desktop player has had an upgrade. It will now automatically adapt to a video’s aspect ratio as well as different screen sizes which will do away with those black bars. This is an important step for the platform in a time where video content is crucial.

Learn more here.

You can no longer cross-post tweets to Facebook

Due to an update on Facebook’s end, users will no longer be able to automatically cross-post your tweets from Twitter to Facebook. You can still share tweets on Facebook but you’ll need to manually copy the link and paste it into the status update like any other article.

Read more here.

Snapchat launches voice-activated lenses

New lenses have been launched this week that respond to voice commands. The lenses will respond to simple English words such as hi, love, yes, no and wow which will activate animations in the same way that opening your mouth or raising your eyebrows does currently.

Find out more here.

Facebook has updated their video metrics to provide more clarity

Facebook has been championing the video train for a while. To further encourage the use of video, Facebook is updating a variety of video metrics to help ‘provide more clarity on performance’.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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