Platform Five: This week’s most important social media changes (edition 162)

Platform Five: This week’s most important social media changes (edition 162)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

YouTube introduces new CTA extensions for video ads, Facebook is testing search as an ad placement option and Instagram has added a new sticker.

Let’s take a look at these changes in more detail.

YouTube introduces a new call-to-action extension for video ads

YouTube has introduced a new call-to-action extension that will take the place of their existing CTA overlays. Then CTAs will be displayed on screen both while your ad is playing and after it has finished. YouTube hope this new format will be “a great way to enhance viewer engagement.”

Read more here.

Facebook adds search to the list of ad placement options

Ad revenue has slowed for the social networking giant so they’re trying to find new ways to kick-start ad spend. Facebook announced this week that they’re beginning a small test of ads in search results. Facebook originally tried to introduce search ads back in 2012 but ultimately decided to roll them back.

Learn more here.

Instagram adds a new countdown sticker

A new sticker has been added to Instagram Stories. The ‘Countdown’ sticker allows you to display a timer that counts down to a specific event or time. Users have the option to be notified when the timer runs out so it could be a useful tool for building hype around product launches or big announcements.

Find out more here.

Instagram is testing new account features aimed at influencers

New reports suggest that Instagram is testing profiles for creators. “Creators are an important part of [the Instagram] community” as such, the creator profiles will reportedly have new, creator specific tools that include more detailed audience insights.

Learn more here.

Facebook gives ‘Life Events’ an update

Facebook is updating ‘Life Events’ with new interactive features and it’s getting a new place to live on the main profile page. According to Facebook, life events are incredibly popular and research suggests that people want to see more of this kind of content in their feeds.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 161)

Platform Five: This week’s most important social media changes (edition 161)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Instagram is expanding their side-scroll newsfeed test, YouTube has added autoplay videos to their home tab and Facebook is testing a new comment quality feedback option.

Let’s take a look at these changes in more detail.

Instagram is expanding side-scrolling feed testing

Previously, Instagram has only been testing the side-scroll feed on the explore page but reports have surfaced this week that show Instagram has begun to test side-scrolling in the main Instagram newsfeed. The new format has been influenced by the increasing popularity of Stories which now have over 1 billion users across the Facebook-owned apps alone.

Read more here.

YouTube adds autoplay videos to the home tab

YouTube has announced that videos on the home page of both the Android and iOS apps will now autoplay, muted and with captions. According to YouTube, the change will make it easier for users to preview content on the go. Users will be able to control how the autoplay function works, including being able to turn it off entirely.

Learn more here.

Facebook Pages will now show which countries they are being managed from

Facebook is constantly looking for new ways to increase transparency across the platform. This time they’re making adjustments to the information that is displayed in the Page Info section. As of this week, Facebook will now show the primary country locations of people in all existing page roles.

Find out more here.

Instagram had a glitch that messed up the newsfeed

The glitch came in the form of random bars appearing on in-feed photos which looked similar to a scrambled VHS tape. The source is yet to be confirmed but Instagram has confirmed that the issue is on their end and they’re not sure how long it will take to fix the bug.

Read more here.

Facebook is testing  a comment quality feedback option

The upvote / downvote option was introduced earlier this year as a way for users to provide immediate feedback on comment quality, there’s limited data to tell us whether or not users are using the feature but now Facebook is testing a variation on this feature. The comment quality feature is a small survey that allows users to give Facebook feedback on comment quality.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 160)

Platform Five: This week’s most important social media changes (edition 160)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Instagram is making their platform more inclusive, YouTube is retiring annotations and LinkedIn is updating their share box.

Let’s take a look at these changes in more detail.

Instagram introduces features for the visually impaired

Instagram is designed to be a visual first platform. This week Instagram announced new features that will make the platform more accessible for visually impaired users. Automatic and custom alt text tests have begun which will allow visually impaired users to listen to descriptions of photos through screen readers.

Learn more about the new features here.

YouTube is retiring annotations

Those pesky semi-transparent boxes interrupting your YouTube viewing experience will be no longer as of January 2019 as YouTube has decided to completely remove them from the platform. Annotations will no longer be able to be added to videos and preexisting annotations will be removed completely.

Read more here.

Facebook expands ‘Today In’ local news section

After announcing earlier this month that ‘Today In’ will be expanded to 10 more cities in Australia, Facebook has announced that 400 cities in the US will be able to access the feature. ‘Today In’ is designed to “connect people to local news” and keep them up to date with “information from their communities.”

Find out more here.

YouTube Originals will now be free to view

The fight to be the king of video is a strategic game. YouTube has had a slight shift in direction by announcing that their YouTube Originals will now be made freely accessible but will be ad-supported instead of on a subscription basis. YouTube Premium subscribers don’t lose out entirely, they’ll be granted early access to all new content.

Read more here.

LinkedIn is rolling out a new share box

LinkedIn has been making a lot of big changes recently, the most notable being their update to company pages. This week they announced an update to their share box which is designed to make it easier for users to pick the audience for each of their posts. The new functionality is similar to Facebook’s sharing capabilities.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 158)

Platform Five: This week’s most important social media changes (edition 158)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

LinkedIn announced the next evolution of Company Pages, YouTube and Instagram introduce new shopping features ahead of the festive season and Pinterest is making it easier to turn followers into website visitors.

Let’s take a look at these changes in more detail.

New ways to complete Christmas shopping on YouTube & Instagram

Just in time for the festive season, YouTube and Instagram have launched new features that make it easy for users to shop while consuming content. Both platforms have released the ability to shop for products featured in videos, while Instagram also lets users save products in a wishlist. Brands will be able to control their inventory, prices and photos from one centralised backend on Instagram.

Read more here.

Facebook alters their algorithm to reduce the spread of misinformation & fake news

In a move that promises to cut down on misinformation and clickbait – without necessarily deleting content altogether – Facebook has released features that reduce how far problematic posts can spread. Essentially, posts that the new algorithm deems pr1ovocative will gradually decrease their reach so they still appear on some newsfeeds but won’t spread any further. Hopefully, the change will mean false information struggles to get a foothold in online conversation.

Read Mark Zuckerberg’s blog post on the issue here.

LinkedIn announces new updates to Company Pages

LinkedIn rolled out a suite of features that will make it easier – and more enjoyable – to engage with professional communities. Pages can now share documents and slide decks, and use hashtags that help users find relevant content. The social platform is also launching new APIs, meaning you’ll be able to connect your LinkedIn profile with third-party publishing platforms like HootSuite and Crunchbase.

Find out more here.

Pinterest is making it easier to turn casual followers into website readers

Pinterest is reducing the number of clicks a user needs to take to navigate onto a brand’s website, meaning it’s becoming quicker for users to shop their feed. In the past, users needed to click on a pin, then click a link on the following page in order to visit a website. Now, users can click a link and shop right away for the products that catch their eye.

Learn more here.

Facebook begins ‘Remove’ Messenger feature rollout

Last week Facebook announced that they would be introducing the ability to unsend or ‘remove’ messages in Messenger provided it was within 10 minutes of the message being delivered. Users in Poland, Bolivia, Colombia and Lithuania can now access the feature and it’s expected to be rolled out globally in the coming days.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 154)

Platform Five: This week’s most important social media changes (edition 154)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook is trying to stamp out content scrapers, YouTube is making changes to their TrueView metric and Twitter is adding more context to trending tweets.

Let’s take a look at these changes in more detail.

Facebook’s News Feed now downranks stolen content

We’re almost surprised that this hasn’t been implemented earlier but Facebook has changed their algorithm to downrank content that they deem to be stolen. If stolen content receives less News Feed distribution, the publisher will have fewer traffic referrals and earn less revenue for the hundreds of ads they put on their pages which could make stealing content seem less desirable.

Learn more here.

Twitter is testing ‘annotations’ in moments

If you’ve been paying attention to Twitter mentions recently, you might’ve noticed little boxes of contextual information appearing. These are what Twitter is calling moment ‘annotations’. Annotations aim to clarify and provide context for trending tweets. They currently only appear in the mobile app.

Find out more here.

LinkedIn now lets you switch your profile button from ‘Connect’ to ‘Follow’

Until now, the option to allow people to follow you rather than connect with you has been reserved for members of LinkedIn’s inFluence program. The feature is now being rolled out to all users and you can make the change under the privacy settings tab.

Read more here.

YouTube changes video ad engagement measurement

The time spent watching a video before it counts as a view differs from platform to platform. YouTube had the longest time with views only counting towards the TrueView metric after a user watched for 30 seconds. Now they’re reducing that time to 10 seconds to “better reflect the impact of video ads”.

Learn more here.

Facebook introduces Messenger to Groups

Facebook wants to encourage group users to interact more so they’re bringing Messenger to Facebook groups. Group chats will be able to have up to 250 members and host video or audio calls with up to 50 members. Any group member can start a chat but admins will be able to shut down chats or limit the ability to create them.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 149)

Platform 5: This week’s most important social media changes (edition 149)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook is working to help better protect their advertiser’s brands, YouTube is launching vertical video ad formats and Pinterest has reached 250 million daily active users.

Let’s take a look at these changes in more detail.

Facebook implements new ad placement controls to protect brands

Advertisers have limited control over what content their ads are placed alongside which can lead to unwanted associations being made between the brand and the material that’s being displayed. Facebook has announced two new measures that will enable video advertisers to have more control over in-stream placements.

Learn more here.

Instagram is working on a video tagging feature

Tagging people in content is a great way to increase organic reach so Instagram is working on a solution to allow users to tag their followers in videos. It’s harder to overlay text over the moving images so Instagram is still investigating the best way to go about it.

Find out more here.

Pinterest has hit 250 million daily active users

Pinterest has invested a lot of time into new features that help make the platform more enticing for advertisers and users. Their hard work has paid off with the platform announcing that they’ve met the 250 million DAU mark which is an increase of 50 million from this time last year.

Read more here.

YouTube to launch vertical video ads

It’s common knowledge that mobile content consumption far exceeds desktop. Which is why Youtube reconfigured it’s platform to accommodate vertical video and now they’re doing the same for ads. Vertical video ads will follow the same format and still be skippable after five seconds.

Learn more here.

Facebook’s Canvas is now an ‘Instant Experience’

Canvas has a new look and a new name to compliment the change. Canvas ads will now be called ‘Instant Experience’ which Facebook says “better reflects what the ad solution offers people.” Their in-built templates also received an update and are usable across Facebook and Instagram.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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