Platform 5: This week’s most important social media changes (edition 149)

Platform 5: This week’s most important social media changes (edition 149)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook is working to help better protect their advertiser’s brands, YouTube is launching vertical video ad formats and Pinterest has reached 250 million daily active users.

Let’s take a look at these changes in more detail.

Facebook implements new ad placement controls to protect brands

Advertisers have limited control over what content their ads are placed alongside which can lead to unwanted associations being made between the brand and the material that’s being displayed. Facebook has announced two new measures that will enable video advertisers to have more control over in-stream placements.

Learn more here.

Instagram is working on a video tagging feature

Tagging people in content is a great way to increase organic reach so Instagram is working on a solution to allow users to tag their followers in videos. It’s harder to overlay text over the moving images so Instagram is still investigating the best way to go about it.

Find out more here.

Pinterest has hit 250 million daily active users

Pinterest has invested a lot of time into new features that help make the platform more enticing for advertisers and users. Their hard work has paid off with the platform announcing that they’ve met the 250 million DAU mark which is an increase of 50 million from this time last year.

Read more here.

YouTube to launch vertical video ads

It’s common knowledge that mobile content consumption far exceeds desktop. Which is why Youtube reconfigured it’s platform to accommodate vertical video and now they’re doing the same for ads. Vertical video ads will follow the same format and still be skippable after five seconds.

Learn more here.

Facebook’s Canvas is now an ‘Instant Experience’

Canvas has a new look and a new name to compliment the change. Canvas ads will now be called ‘Instant Experience’ which Facebook says “better reflects what the ad solution offers people.” Their in-built templates also received an update and are usable across Facebook and Instagram.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 148)

Platform 5: This week’s most important social media changes (edition 148)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Twitter is testing new layouts for replies, Instagram could be launching a standalone shopping app and YouTube has introduced new charitable giving tools.

Let’s take a look at these changes in more detail.

Instagram is building a standalone shopping app

Currently, brands can use Shopping Tags to link directly to products on their own websites from images on their profile. Reports have surfaced this week which stated that Instagram is now working on a new standalone shopping app that will let users browse through images and make purchases directly within the app.

Find out more here.

Twitter is testing a new layout for replies

Twitter is experimenting with a couple of new layouts for Tweet replies to help encourage greater engagement on the platform. None of the designs have been finalised yet but they’re reaching out to the Twittersphere to ask for feedback.

Explore them for yourself here.

YouTube introduces new tools to facilitate charitable giving

To help creators “build deep and meaningful connections” with their fans, YouTube is launching ‘YouTube Giving’. The program is currently open to over 1 million nonprofits and includes a variety of different fundraising features and a chat feature.

Discover more here.

Instagram launches a parent portal to teach internet safety

The online social media space is ever changing and it can be difficult to keep up with even if you’re fully immersed in it. Instagram is trying to make this task a little bit easier by publishing a guide on the app for parents which can be found on their wellbeing site.

Learn more here.

Snap Spectacles get a new look

According to Snapchat, V2 of the Snap Spectacles have been much more successful that V1 with users reportedly capturing up to 40% more content with the glasses than they did with V1. Now they’ve got a fresh new look with two new ‘fashionable’ options to choose from.

Take a look for yourself here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 147)

Platform 5: This week’s most important social media changes (edition 147)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook is expanding its organic A/B testing, Twitter now suggests accounts for you to unfollow and Instagram has made the verification process a little bit easier.

Let’s take a look at these changes in more detail.

It’s now easier verify your Instagram profile

Finally, there’s an easy way to apply for the coveted blue tick verification on Instagram. Until now, the verification tick was awarded to accounts based on factors such as the number of followers or public figure status. Users can now apply to be verified through a form in the settings menu.

Find out more here.

Twitter has started suggesting accounts you should unfollow

According to Twitter, “you don’t need to follow everyone to know what’s happening.” So, they’ve started suggesting accounts for users to unfollow. It’s not entirely clear how Twitter picks the unfollow suggestions.

Learn more here.

Facebook expands its organic A/B testing tool

Back in June, Facebook began running tests that allowed select pages to run A/B testing on organic posts. According to Facebook, the testing has been successful so they’re now rolling out the feature to more publishers.

Learn more here.

YouTube is helping you ‘take charge of your digital wellbeing’

Following in the footsteps of Facebook and Instagram, YouTube is jumping on the digital wellbeing bandwagon by introducing a set of tools that will help users better understand how they use the platform and help them “fit their watching habits into their lives more effectively.”

Read more about the tools here.

Facebook rolls out ‘Watch’ globally

Facebook ‘Watch’ was rolled out to US users 12 months ago. The TV-like product focuses on video discovery through personalisation, much like other well-known streaming services that have gained popularity in recent years. The platform has now been rolled out to users globally and includes a few features that aim to make it “more social”.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 143)

Platform 5: This week’s most important social media changes (edition 143)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

New voice-activated lenses have been rolled out on Snapchat, tweets can no longer be automatically cross-posted to Facebook, and Facebook and Instagram now tell you how long you’re spending on the platform.

Let’s take a look at these changes in more detail.

Facebook and Instagram now show you how many minutes you’re online

How many times have you found yourself endlessly scrolling through your Facebook or Instagram feed? Both platforms have rolled out ‘your time on platform’ features in the US that will tell users the average time they’ve spent on the platform in the past 7 days. The feature will be rolled out to everyone in coming weeks.

Read more here.

YouTube now supports vertical video on desktops

YouTube’s desktop player has had an upgrade. It will now automatically adapt to a video’s aspect ratio as well as different screen sizes which will do away with those black bars. This is an important step for the platform in a time where video content is crucial.

Learn more here.

You can no longer cross-post tweets to Facebook

Due to an update on Facebook’s end, users will no longer be able to automatically cross-post your tweets from Twitter to Facebook. You can still share tweets on Facebook but you’ll need to manually copy the link and paste it into the status update like any other article.

Read more here.

Snapchat launches voice-activated lenses

New lenses have been launched this week that respond to voice commands. The lenses will respond to simple English words such as hi, love, yes, no and wow which will activate animations in the same way that opening your mouth or raising your eyebrows does currently.

Find out more here.

Facebook has updated their video metrics to provide more clarity

Facebook has been championing the video train for a while. To further encourage the use of video, Facebook is updating a variety of video metrics to help ‘provide more clarity on performance’.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 140)

Platform 5: This week’s most important social media changes (edition 140)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

It’s been a busy week for all the major players with YouTube, Facebook and Pinterest introducing new features while Twitter and Instagram are both tackling spam and scam issues.

Let’s take a look at these changes in more detail.

YouTube launches a new tool for finding and removing unauthorised re-uploads

This week, a new tool has been launched to help creators protect their work. There are already a number of ways in which creators can protect their videos from copywriting fraud on the platform but this new tool will make the process more efficient by automatically scanning newly uploaded content to check if it’s a re-upload of an existing video.

More details here.

Facebook’s new AR ads allow you to try on products

Facebook has been experimenting with AR for a while now, their newest development will enable users to virtually try on different products featured in ads. This new ad format is in its early stages but Facebook is confident that it will provide brands with greater exposure to more users.

Find out more about the new feature here.

Twitter will shut down metrics for accounts previously locked as spam

Have you noticed your Twitter follower count drop in recent days? You’re not alone. Twitter is purging accounts that have been previously locked for spammy behaviour and removing them from follower metrics. Accounts with bigger followings are likely to see the most significant drops.

Read more here.

Pinterest adds new group collaboration tools

Group boards are now a thing on Pinterest. This group collaboration tool will make it easier to plan for events and functions through the app which aligns with rising user behaviour patterns on the platform. Group collaboration may not add to Pinterest’s marketing potential but it could generate greater engagement.

Find out more here.

Instagram is testing a new verification process

The sacred blue tick on Instagram has been limited to “notable” and “authentic” accounts which usually meant celebs, media outlets and big brands. But this has led to scams offering to verify your account in exchange for hundreds or thousands of dollars. To help protect users from scammers, Instagram is testing a new in-app form that allows users to request a verified profile.

More details here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 138)

Platform 5: This week’s most important social media changes (edition 138)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook has introduced a new profile layout option, 4-way group video chats are now available on Instagram and new monetisation features are being introduced to YouTube.

Let’s take a look at these changes in more detail.

Facebook is changing the way profiles look

Your Facebook profile can now have a striking resemblance to your Instagram profile. Spotted by users earlier this year, the new layout gives users the option to transform their Facebook profile from the current ‘list view’ to a ‘grid view’.

More details for you here.

Instagram launches 4-way group video chats

If you’ve used Instagram this week you’ve probably seen the new update which allows you to video chat up to four friends at once. While it doesn’t allow you to call as many people at once as other platforms (Snapchat lets you have up to 15 users and FaceTime up to 32) it is the first platform that allows fully app functionality while using the video call feature.

Find out more here.

Messenger can automatically translate conversations

Messenger bot ‘M’ has had an upgrade. Aside from being able to help generate replies and polls, M can now translate your conversations. For now, M only translates between English and Spanish but Facebook has confirmed that other languages will be added in the near future.

Read more about the new feature here.

Youtube introduces new channel monetisation features

A range of new tools is being given to YouTube content creators to help them “earn more money and build stronger communities.” Channel memberships, merchandise options and premieres are all being rolled out to YouTube Partners.

Read more about these new features here.

Facebook is launching a print magazine for business leaders

It’s no secret that print magazine sales have been on the decline for quite some time, this hasn’t deterred Facebook from creating their own. ‘GROW’ is a thought leadership print magazine available in the UK that “shines a light on people, companies, and trends that are challenging the status quo.”

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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