Platform Five: This week’s most important social media changes (edition 178)

Platform Five: This week’s most important social media changes (edition 178)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Twitter is testing a ‘Hide Replies’ option, Facebook is making improvements to business management tools and Instagram is testing its own version of Facebook’s Watch Party.

Let’s take a look at these changes in more detail.

Twitter to test ‘Hide Replies’ option

Twitter has famously been known for its lack of conversation control features which has its advantages and disadvantages. Like all other social media platforms, Twitter is in an ongoing bid to improve its platform safety. It’s latest test is a ‘Hide Replies’ button which will allow users to have more control over the conversations on their tweets by being able to hide any unwanted replies.

Read more here.

Facebook is launching three new 3D features

3D photos were first announced last year and Facebook users seem to have taken a liking to them. This week, Facebook announced that it will introduce three new 3D features to its photo viewing capabilities. Users will be able to share 3D photos through Facebook stories, create 3D photos using images from the internet and create 3D photos on Android devices.

Find out more here.

Instagram is testing a communal video watching option

Facebook is continuing to push Watch Party on its platform and it appears as though they’re getting ready to give Instagram users a similar experience. Reverse engineering expert, Jane Wong spotted the new feature which would allow users to “view on platform video content with a friend while also seeing their reactions on screen via the phone camera.”

Learn more here.

Facebook is making improvements to Ads Manager and Business Manager

Facebook’s business tools are becoming more complex so they’re giving their Ads and Business Manager interfaces a bit of an upgrade to help make the platform more user-friendly. The new Ads Manager will have “simplified navigational features, a cleaner design and a new campaign management experience.” While Business Manager will be updated to make it “faster and easier for agencies to activate client campaigns” as well as making it easier to access client’s historical reporting.

Learn more here.

Avengers are coming to Twitter

In the lead up to the release of Avengers: End Game, Twitter has partnered with pop artist, Truck Torrence, to produce 40 new emojis that feature almost every superhero in the Marvel Cinematic Universe. These emojis are available for use now.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 176)

Platform Five: This week’s most important social media changes (edition 176)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook had another data issue, Snapchat may have fixed its revenue problem and Twitter has streamlined its appeal process.

Let’s take a look at these changes in more detail.

Facebook had another data leak

At this point, it’s an achievement for Facebook to go through a week without having an article worthy issue. This week, researchers discovered unprotected Facebook user data including names, passwords, interests and likes on Amazon servers. Reports say there was up to 540 million users whose data was exposed.

Read more here.

Snapchat launches Ad Kit and Audience Network

Snapchat has had a revenue problem from day one which they may finally have found a solution for. The platform will now power ads and Stories in other apps. They’ll do this through their newly launched Snapchat Ad Kit and Snapchat Audience Network which will allow them to integrate into other apps like Tinder.

Find out more here.

RIP Google+

After launching in 2011, Google+ was finally shut down on Tuesday. The social media platform never quite took off but it didn’t stop Google from trying. The final nail in the coffin was a data breach which brought forward its termination date to April 2nd. TechCrunch has put together a timeline of Google+’s triumphs and struggles over the years.

Check it out here.

Twitter adds a streamlined in-app appeal process

Everyone makes mistakes, including Twitter’s moderators because “sometimes they don’t have the full context.” In the past, if you had a tweet reported and felt it was banned by mistake, you could appeal through an online form. Now Twitter has developed an in-app appeal process which they claim can help them get back to users up to 60% faster than before.

Learn more here.

Facebook’s Ad Library will now include all active ads

Ad Library, previously known as Ad Archive, was originally designed to help people learn more about ads that are issue or politics related. Facebook has announced that it is updating Ad Library to include all active page ads that any page is running on its platform. There hasn’t previously been a central place to view all ads.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 171)

Platform Five: This week’s most important social media changes (edition 171)

 

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook announced ‘Facebook Showcase’, Snapchat has introduced educational courses for advertisers and Instagram is testing titles for live videos.

Let’s take a look at these changes in more detail.

Instagram is testing titles for Instagram Live

More and more, social media users are watching videos online without sound. This means that it’s more important than ever for videos to include subtitles which could be part of the thinking behind Instagram’s latest test. Users have spotted a new title option for Instagram Live videos which appears at the top of the screen when you start a stream.

Learn more here.

LinkedIn expanded the rollout of their trending news section

LinkedIn’s new trending news section ‘What People are Talking About’ showcases trending topics and content as they happen. After a successful testing period, LinkedIn has begun to roll the feature out to more users. The tool has the ability to help increase content focus and engagement on the platform.

Find out more here.

Snapchat launched a Snap ads education course

Snapchat is the place to go for advertisers who want to reach a younger demographic. If that’s your target market then Snapchat’s newly updated Explore education courses will be worth your time. They’re designed to give advertisers a complete overview of the platform, covering everything from formats to audience targeting to analytics.

Explore the courses for yourself here.

Facebook announced ‘Facebook Showcase’

While Facebook Watch isn’t quite the success they’d hoped it would be (yet), Facebook is moving forward with monetisation offerings. The newest of which is Facebook Showcase. According to Facebook “Showcase will give online video and TV ad buyers…opportunities to reach their target audiences with the highest quality videos on Facebook.”

Learn more here.

LinkedIn added new Salary Insights to job listings

Wage Insights are an expansion of Salary Insights which were rolled out by LinkedIn to some regions last year. They give “personalised insights about jobs where [users] could make more money than their current role.” While LinkedIn doesn’t know exactly what you earn, they can create estimates based on salary information for similar roles in the same location.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

 

Platform Five: This week’s most important social media changes (edition 165)

Platform Five: This week’s most important social media changes (edition 165)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

YouTube has been busy making a lot of changes this week, Facebook has introduced automatic translation for Dynamic Ads and Twitter has rolled out reverse chronological timelines for Andriod users.

Let’s take a look at these changes in more detail.

YouTube is testing a ‘Recommended Downloads’ feature

Downloading YouTube videos for later offline viewing is not a new feature. Users in all almost all countries have been able to do this for the last five years. YouTube is taking this feature a step further by testing download recommendations for users. It’s not yet known if the feature will be rolled out more widely.

Learn more here.

Twitter rolls out chronological feeds for Android

The ability to switch between reverse chronological and algorithm based Twitter timelines was given to iOS users almost a month ago but Andriod users were left in the dark about when they’d be getting the update. Finally, Twitter rolled out the new ‘sparkle’ button to Android users yesterday and they are loving it.

Read more here.

Facebook adds new language option for Dynamic Ads

Facebook has been pushing cross-border initiatives for the last couple of years the aim of which is to help people and business’ communicate with anyone, anywhere. To further this ambition along, Facebook has introduced automatic translation for Dynamic Ads. This is an incredibly useful addition for any business who reaches an international audience.

Find out more here.

YouTube is letting users swipe between videos

Swiping is the new tapping for YouTube in 2019. Unsurprisingly given the high video view rates that come from mobile, YouTube has introduced a few new features to make the platform more mobile friendly, one of which is the ability to swipe left and right between new videos. iOS users should start to see the feature in the coming weeks.

Read more here.

YouTube is removing some sharing capabilities

YouTube has announced this week that it will be removing the ability for users to automatically share their YouTube activities to Google+ and Twitter. The removal of Google+ comes as no surprise given it’s no longer available to everyday users but Twitter is more of a surprise. The feature will be removed after Jan 31st.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 164)

Platform Five: This week’s most important social media changes (edition 164)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Videos can finally be scheduled to business Instagram accounts, TweetDeck now supports tweets with video and multiple images and Facebook is adding CTA stickers to Stories.

Let’s take a look at these changes in more detail.

Business’ can finally schedule videos to Instagram

Social media managers started the new year with a Christmas present from Instagram. Third party platforms have finally been granted access to publish videos on Instagram, this means they can be scheduled like any other single image post.

Learn more here.

Twitter announces scheduling upgrade for TweetDeck

Twitter has announced this week that TweetDeck has received an upgrade. The app will now support the scheduling of tweets with videos or multiple images. A lot of the more popular social management platforms already have this ability.

Read more here.

Facebook adds new CTA stickers to Stories

Facebook Stories didn’t take off as quickly as one might’ve expected given the popularity of the feature on Instagram. In an attempt to encourage more business’ to use Stories, Facebook has added CTA stickers to Stories which may help make stories more effective.

Find out more here.

You can now simultaneously post to multiple accounts on Instagram

Instagram is in the process of rolling out a new feature that will allow users to post to multiple accounts at the same time. The feature will only be available to iOS users for the time being but will save social media managers a lot of time.

Learn more here.

Facebook will now be preinstalled on some Android smartphones

In a surprising move, Facebook has brokered a number of deals that to have the Facebook app preinstalled on select Android devices. Early reports state that the app can be disabled but cannot be deleted from the devices.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 161)

Platform Five: This week’s most important social media changes (edition 161)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Instagram is expanding their side-scroll newsfeed test, YouTube has added autoplay videos to their home tab and Facebook is testing a new comment quality feedback option.

Let’s take a look at these changes in more detail.

Instagram is expanding side-scrolling feed testing

Previously, Instagram has only been testing the side-scroll feed on the explore page but reports have surfaced this week that show Instagram has begun to test side-scrolling in the main Instagram newsfeed. The new format has been influenced by the increasing popularity of Stories which now have over 1 billion users across the Facebook-owned apps alone.

Read more here.

YouTube adds autoplay videos to the home tab

YouTube has announced that videos on the home page of both the Android and iOS apps will now autoplay, muted and with captions. According to YouTube, the change will make it easier for users to preview content on the go. Users will be able to control how the autoplay function works, including being able to turn it off entirely.

Learn more here.

Facebook Pages will now show which countries they are being managed from

Facebook is constantly looking for new ways to increase transparency across the platform. This time they’re making adjustments to the information that is displayed in the Page Info section. As of this week, Facebook will now show the primary country locations of people in all existing page roles.

Find out more here.

Instagram had a glitch that messed up the newsfeed

The glitch came in the form of random bars appearing on in-feed photos which looked similar to a scrambled VHS tape. The source is yet to be confirmed but Instagram has confirmed that the issue is on their end and they’re not sure how long it will take to fix the bug.

Read more here.

Facebook is testing  a comment quality feedback option

The upvote / downvote option was introduced earlier this year as a way for users to provide immediate feedback on comment quality, there’s limited data to tell us whether or not users are using the feature but now Facebook is testing a variation on this feature. The comment quality feature is a small survey that allows users to give Facebook feedback on comment quality.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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