Platform 5: This week’s most important social media changes (edition 115)

Platform 5: This week’s most important social media changes (edition 115)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Updated news feed and more music deals for Facebook, changes to Messenger in 2018, Twitter’s new anti-abuse rules roll-out and Instagram tests text-only Stories.

Let’s take a look at these changes in more detail.

Big changes coming to Facebook’s news feed

Late last week, Facebook CEO Mark Zuckerberg announced an overhaul to the platform’s news feed – changing the role of the product teams to help Facebook users have more meaningful interactions via content from friends… not just finding content from brands and publishers. This is expected to hit publishers which rely on Facebook for traffic and reach hard. It will also hit the reach of content (including video) from brands.

Read more about the announcement and its expected impact here, or the post from Mark Zuckerberg here.

Text-only Stories feature for Instagram

Instagram is testing a feature that allows users to post stories in text-only format (not dissimilar in appearance to those text-only updates you’re likely seeing pop up all over your Facebook feed). It was first spotted by users in Japan last year but now appears to be available to some users in Europe.

More here.

More music deals for Facebook

After sealing deals with Universal Music Group and Sony / ATV, Facebook has signed three further deals with Global Music Rights, HFA / Rumblefish and Kobalt Music Publishing. It means that tens of millions of songs will now be freely avaialble for creators to use in their videos, with artists being compensated for the use of their music.

More from Facebook here.

Twitter completes roll-out of abuse rules

In a process that started last November, Twitter has finished its series of changes aimed at halting abuse on the platform. Notable changes include new reporting tools that allow users to report posts, and to see what happens to those posts.

More here.

The year ahead for Messenger

Facebook Messenger’s David Marcus announced six trends to watch out for on the platform in 2018. Echoing sentiment from Mark Zuckerberg’s announcement of changes coming to the Facebook news feed, Marcus described the platform’s goal as making Messenger ‘the easiest and most delightful way for people to spend time together in happy and harder times’. Look out for a streamlined and simplified experience on the platform this year.

More from David’s announcement.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 114)

Platform 5: This week’s most important social media changes (edition 114)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook’s music deals for creators, Instagram comments, new Twitter features for businesses and Snapchat trials Stories Everywhere.

Let’s take a look at these changes in more detail.

New music for Facebook creators

Facebook has struck deals with Universal Music Group and Sony ATV Music Publishing whereby creators can use music from the companies’ music catalogues on Facebook, Instagram, Oculus or Messenger without infringing copyright.

More about the Universal deal here and the Sony ATV Music Publishing deal here.

Instagram comment feature

In an effort to increase engagement, Instagram is testing a new comment function. If you look at a post for more than five seconds, you’ll see ‘Add a comment…’ appear at the bottom of the post. Another effort by the platform to keep your attention on the platform and delve deeper into its content.

More here.

Twitter messages updated for business

Direct Messages have been freshly updated to improve customer service and experience for businesses. The major changes include read receipts and typing indicators to help users know the status of their message.

More from the Twitter announcement.

Snapchat Stories Everywhere

Speculation that Snapchat Stories could live outside Snapchat on the web thanks to the development of a tool clled Stories Everywhere. No confirmed details yet, but if it comes to pass it will give brands and businesses more to think about in terms of the longevity of their Snapchat content and how it will translate / be consumed more widely across the web.

More on the speculation about Stories Everywhere here.

Instagram integrates further with WhatsApp

Reports that Instagram is testing a function allowing users to share their Instagram Stories direct to WhatsApp – all part of Facebook’s efforts to help users share content across their owned ecosystem (Facebook, Instagram, WhatsApp).

More here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 113)

Platform 5: This week’s most important social media changes (edition 113)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook tackles ‘engagement bait’, Twitter pushes out a new campaign, Instagram starts to recommend posts and Tumblr enables filtering.

Let’s take a look at these changes in more detail.

Post Facebook content to profile or news feed

Facebook is testing a function that will allow users to post content just to news feed or profile – rather than automatically publishing on both.

More here.

Twitter’s latest ad

Less of a platform update, more of a laugh as the festive season approaches – Twitter has released a playful ad to promote its latest campaign (titled Let’s Go Twitter) to encourage users to sign-up (or return to the platform for those who’vebeen dormant).

Watch here.

Facebook tackles ‘engagement bait’

The platform will start to penalise pages that post updates baiting users to engage (e.g. share for your chance to win!). Offending pages will have their reach decreased by Facebook’s algorithm, meaning brands and page owners will need their content to work harder and do the talkking more than ever before. The algorithm change will take effect in coming weeks.

More here from the Facebook announcement.

Instagram recommended posts

Tests are underway for recommended posts on the platform which would see posts that your friends have engaged with served to your feed, as well as other posts powered by the Instagram algorithm. It’s beginning to look more like Facebook every day.

More here.

Filter Tumblr posts

Tumblr has added the ability to filter posts on dashboard based on tags in the posts. Set up a tag filter to get your feed sorted!

More from the Tumblr team here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

The Best of 2017 in Technology, Content and Culture

The Best of 2017 in Technology, Content and Culture

End of year means the inevitable flood of ‘top’, ‘most’ and ‘best’ lists, along with the obligatory predictions for what’s to come next year.

Here at Kamber we’ve been keeping our eyes on the best of the best in technology, content and culture from Australia and around the world. Here’s what’s caught our attention – all conveniently curated in one place for your enjoyment.

Happy Holidays – bring on 2018!

Google’s most searched 2017
The top trends data reveals that we’re mostly asking Google ‘how’, seeking to make sense of the world around us. Sport was the single most searched topic in Australia.

The most shared Facebook content
The team at BuzzSumo supply a nice wrap up with insights broken down by sector. Not everyone can break the internet like some of the content featured, but there’s important and valuable lessons for content marketers in here nonetheless.

Facebook Australia’s most discussed topics
When planning and developing content it’s always great to know what’s resonating and what people are looking for. Facebook Australia’s most discussed list for Australia in 2017 is a great insight into just that.

Twitter Australia’s most discussed topics
Not to be outdone by Facebook, Twitter Australia also released its most discussed topics list… and there’s some differences in there. Not to spoil it for you, but politics and marriage equality topped the list.

Apple’s apps of the year
Chosen by App Store editors, this list crosses a heap of themes (from photography to mindfulness) and will definitely pique your curiosity. Give some of them a try over the festive season break!

100 Best Android Apps of the Year
Not an Apple user? We’ve got you covered – this top 100 from Digital Trends covers everything from productivity to news and sports.

Car of the Year
Never heard of a Skoda Kodiaq? You have now – and news.com.au’s team of reviewers think it’s pretty darn good.

Albums of the Year
The team at BBC’s 6 Music has spoken – this is what your ears should feast on over the festive season. Enjoy!

TIME Person of the Year
Yes it’s already been reported far and wide, but we love it. Here’s to all the silence breakers.

Netflix’s Most Binged Shows of the Year
Check how your bingeing compared to others and add to your ‘must watch’ list for the festive season.

Pantone’s Colour of the Year
Pantone has spoken – Ultra Violet 18-3838 is where it’s at in terms of colour for 2018. Get familiar with it – you’ll be seeing A LOT more of it in the year ahead.

The New Yorker’s Best Podcasts of 2017
It’s been a great year for podcasting – feast your ears on these recommendations from The New Yorker.

Best books of 2017
The esteemed panel at The Guardian has put together a formidable list of reads featuring something for everyone.

Best memes of 2017
Who doesn’t love a good meme? Here’s 50 of the best courtesy of Thrillist.

Best new TV shows
Netflix ain’t the only one serving up binge-worthy content – Paste Magazine has compiled its best 17 from across TV-land this year.

Platform 5: This week’s most important social media changes (edition 112)

Platform 5: This week’s most important social media changes (edition 112)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Instagram allows pinned Stories and hashtag following, Facebook launches new advertising tools and video resources, Twitter enables its Thread function.

Let’s take a look at these changes in more detail.

Archive and pin Instagram Stories to your profile

Instagram now lets users save and pin stories to the top of their profile – with no limit to how many you can save. This could be a great change for brands (and influencers), who can now keep featured branded content at the top of their profiles.

Learn more about the change here.

Follow Instagram hashtags

After testing the feature, Instagram now lets you follow / unfollow hashtags on the platform – meaning you’ll see top posts from any given hashtag you choose to follow filtering into your feed. For brands it means time to review those hashtags on Instagram and make sure those used strike abalance of relevance and reach.

More on the new feature in Instagram’s official announcement.

New Facebook advertising tools

Facebook’s four latest advertising tools are designed to help businesses grow and target internationally, ranging from audience insights to language optimisation. Good news for those brands looking to take their footprint and business to new markets.

More here.

Twitter’s new Threads

Twitter this week made Threads an official feature of its app (it’ll be rolling out in coming weeks). The function allows users to string tweets together (the original tweet plus two more additional tweets). With Twitter’s recently expanded character limit, this will enable individuals and brands to string together connected thoughts and content far more smoothly.

More from the Twitter blog.

Facebook video resources

Facebook has added more resources to help video creators, including Sound Collection (a library of tracks and sound effects to use in your videos) and video tutorials to help makers tap into creating 360-degree videos. Another step by Facebook to keep video makers on the platform (and away from YouTube).

More here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 110)

Platform 5: This week’s most important social media changes (edition 110)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

New engagement on Twitter, Snapchat releases ‘Computer Vision’ and Facebook’s busy testing Messenger Broadcast and selfie verification.

Let’s take a look at these changes in more detail.

Selfie verification

After last week unveiling Trust Indicators to provide greater transparency around publishers, Facebook is this week focusing on verification of users, with revelations it’s testing a verification tool that would ask you to upload a photo that clearly shows your face. The objective – to prove you’re not a bot and limit suspiciouos activity on the platform.

Learn more here.

Twitter testing new engagement

The platform is testing a feature that re-frames engagement as a single ‘talking about’ statistic which combines retweets and replies. No word on if or when this will roll out broadly to global Twitter user base.

Read more here.

Facebook testing Messenger Broadcast

Businesses could soon have a way to send out a mass message to users via Facebook as it tests Messenger Broadcast. Messages will only be ‘broadcast’ to those ho have already started a message conversation with the brand – no word on if or when this will roll out more widely beyond the test.

More here.

Snapchat ‘computer vision’

Snapchat is now using its ‘computer vision’ to recognise what’s in your snap and serve suggested filters accordingly. For now, the feature is active across popular snap categories including food, pets and sports.

Read more about ‘computer vision’ here.

Facebook Messenger Virtual Politician

A bot of a different kind – Facebook Messenger has introduced SAM, its first AI Virtual Politician, in New Zealand. The chat bot is accessible to anyone from anywhere and will give users a summary of political policies and debates when asked. Introducing the politician of the future!

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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