Platform 5: This week’s most important social media changes (edition 150)

Platform 5: This week’s most important social media changes (edition 150)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Shopping tags have been rolled out across Instagram Stories, Twitter is shifting their focus away from algorithms with two new changes and Pinterest has opened their API to third-parties.

Let’s take a look at these changes in more detail.

Instagram is expanding Shopping Tags in Stories

Testing for Shopping in Stories began back in June this year and has now been rolled out to all business accounts. With over 400M accounts using Stories every day, this rollout will help make it even easier for business’ to connect with their customer’s and generate some extra cash.

Read more here.

Twitter is allowing users to bring back chronological timelines

Twitter is “giving users more control over their timeline” by allowing them to switch their timelines to a reverse chronological order. This will mean that users can choose to see the “best tweet” first or to see the most recent tweet.

Learn more here.

Pinterest has opened their API access to help encourage influencer marketing

Pinterest may not be on your list of business social media accounts but perhaps it should be. The platform has grown by 50 million DAU in the last 12 months and now they’ve announced that they’re opening their “content marketing API to third-party influencer platforms to help brands and influencers collaborate more effectively.”

Find out more here.

Instagram is testing new hashtag options

The classic which is better, including your hashtags in the caption or in the first comment debate may become a thing of the past with Instagram testing a new option that would let users include hashtags in a separate field to the caption.

Take a look at the feature here.

Twitter is testing up and down voting on tweets

Algorithms are great in theory, learn what users like through their interactions and show them content that is similar to what they’ve engaged with in the past. But we all know in practice, algorithms can be hit and miss so Twitter is experimenting with an up / down voting system to help give the algorithm a boost.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 148)

Platform 5: This week’s most important social media changes (edition 148)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Twitter is testing new layouts for replies, Instagram could be launching a standalone shopping app and YouTube has introduced new charitable giving tools.

Let’s take a look at these changes in more detail.

Instagram is building a standalone shopping app

Currently, brands can use Shopping Tags to link directly to products on their own websites from images on their profile. Reports have surfaced this week which stated that Instagram is now working on a new standalone shopping app that will let users browse through images and make purchases directly within the app.

Find out more here.

Twitter is testing a new layout for replies

Twitter is experimenting with a couple of new layouts for Tweet replies to help encourage greater engagement on the platform. None of the designs have been finalised yet but they’re reaching out to the Twittersphere to ask for feedback.

Explore them for yourself here.

YouTube introduces new tools to facilitate charitable giving

To help creators “build deep and meaningful connections” with their fans, YouTube is launching ‘YouTube Giving’. The program is currently open to over 1 million nonprofits and includes a variety of different fundraising features and a chat feature.

Discover more here.

Instagram launches a parent portal to teach internet safety

The online social media space is ever changing and it can be difficult to keep up with even if you’re fully immersed in it. Instagram is trying to make this task a little bit easier by publishing a guide on the app for parents which can be found on their wellbeing site.

Learn more here.

Snap Spectacles get a new look

According to Snapchat, V2 of the Snap Spectacles have been much more successful that V1 with users reportedly capturing up to 40% more content with the glasses than they did with V1. Now they’ve got a fresh new look with two new ‘fashionable’ options to choose from.

Take a look for yourself here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 147)

Platform 5: This week’s most important social media changes (edition 147)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook is expanding its organic A/B testing, Twitter now suggests accounts for you to unfollow and Instagram has made the verification process a little bit easier.

Let’s take a look at these changes in more detail.

It’s now easier verify your Instagram profile

Finally, there’s an easy way to apply for the coveted blue tick verification on Instagram. Until now, the verification tick was awarded to accounts based on factors such as the number of followers or public figure status. Users can now apply to be verified through a form in the settings menu.

Find out more here.

Twitter has started suggesting accounts you should unfollow

According to Twitter, “you don’t need to follow everyone to know what’s happening.” So, they’ve started suggesting accounts for users to unfollow. It’s not entirely clear how Twitter picks the unfollow suggestions.

Learn more here.

Facebook expands its organic A/B testing tool

Back in June, Facebook began running tests that allowed select pages to run A/B testing on organic posts. According to Facebook, the testing has been successful so they’re now rolling out the feature to more publishers.

Learn more here.

YouTube is helping you ‘take charge of your digital wellbeing’

Following in the footsteps of Facebook and Instagram, YouTube is jumping on the digital wellbeing bandwagon by introducing a set of tools that will help users better understand how they use the platform and help them “fit their watching habits into their lives more effectively.”

Read more about the tools here.

Facebook rolls out ‘Watch’ globally

Facebook ‘Watch’ was rolled out to US users 12 months ago. The TV-like product focuses on video discovery through personalisation, much like other well-known streaming services that have gained popularity in recent years. The platform has now been rolled out to users globally and includes a few features that aim to make it “more social”.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 143)

Platform 5: This week’s most important social media changes (edition 143)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

New voice-activated lenses have been rolled out on Snapchat, tweets can no longer be automatically cross-posted to Facebook, and Facebook and Instagram now tell you how long you’re spending on the platform.

Let’s take a look at these changes in more detail.

Facebook and Instagram now show you how many minutes you’re online

How many times have you found yourself endlessly scrolling through your Facebook or Instagram feed? Both platforms have rolled out ‘your time on platform’ features in the US that will tell users the average time they’ve spent on the platform in the past 7 days. The feature will be rolled out to everyone in coming weeks.

Read more here.

YouTube now supports vertical video on desktops

YouTube’s desktop player has had an upgrade. It will now automatically adapt to a video’s aspect ratio as well as different screen sizes which will do away with those black bars. This is an important step for the platform in a time where video content is crucial.

Learn more here.

You can no longer cross-post tweets to Facebook

Due to an update on Facebook’s end, users will no longer be able to automatically cross-post your tweets from Twitter to Facebook. You can still share tweets on Facebook but you’ll need to manually copy the link and paste it into the status update like any other article.

Read more here.

Snapchat launches voice-activated lenses

New lenses have been launched this week that respond to voice commands. The lenses will respond to simple English words such as hi, love, yes, no and wow which will activate animations in the same way that opening your mouth or raising your eyebrows does currently.

Find out more here.

Facebook has updated their video metrics to provide more clarity

Facebook has been championing the video train for a while. To further encourage the use of video, Facebook is updating a variety of video metrics to help ‘provide more clarity on performance’.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 142)

Platform 5: This week’s most important social media changes (edition 142)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Reactions are coming to Instagram stories, LinkedIn messages are getting an upgrade and Snapchat is cashing out of Snapcash.

Let’s take a look at these changes in more detail.

Twitter introduces new API restrictions

Twitter has announced new restrictions that will affect developers who are wanting to access the platform’s API. Twitter hopes that the new restrictions will help “increase accountability for apps creating and engaging with high volumes of content and accounts on [the platform].”

Learn more here.

Instagram is adding reactions to Stories

Facebook style reactions are coming to Instagram Stories as a new way to engage with posts. This change is not surprising given the increase in the use of reactions on Facebook and the fact that Facebook has announced that they will be introducing reactions to Facebook Stories.

Read more here.

Snapchat is giving up on Snapcash

The peer-to-peer payment feature, Snapcash, was created in partnership with Square and seemed like a good idea at the time. Unfortunately for Snapchat, it because the preferred currency for erotic online content so rather than deal with the PR issues associated with that, Snapchat has decided to discontinue the feature from August 30.

More information here.

LinkedIn messages are getting an upgrade

New updates to LinkedIn’s messaging function aim to improve the functionality and make it a more enjoyable and easier to communicate on the platform. Some of the new features include on the go attachments, group messaging and the ability to use emojis.

Read the full list of new features on LinkedIn’s blog.

Instagram is now telling your friends when you are online

No longer can you be a silent stalker on Instagram. A new feature (similar to the one that already exists on Facebook) is being introduced which will indicate when you’re online and available to chat. The new status dot indicator will appear in the direct inbox and in your friend list when you share a post from your feed.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 141)

Platform 5: This week’s most important social media changes (edition 141)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Twitter’s account purge has caused significant follower drops to some profiles, Instagram is updating its two-factor authentication feature and Facebook has to deal with yet another problem: movie piracy.

Let’s take a look at these changes in more detail.

Twitter account removals have seen followers drop by up to 70%

Twitter has shown us that it is serious about cleaning up its platform. They’ve invested in anti-abuse technology provider Smyte, questioned 9.9million accounts about spamming practices and now they’ve removed all accounts from the platform that have previously been blocked for spam. This clean up has meant some accounts have lost up to 70% of their follower base.

Find out more here.

Facebook is testing info labels on branded content

As part of its shift towards greater transparency, Facebook is testing new labels on branded content that provide the viewer with more information about the parties in the partnership. These labels look very similar to the info tags that have been rolled out for political accounts.

Read more here.

Instagram is building a new, non-SMS, two-factor authentication

Traditional two-factor authentication using a mobile number isn’t as safe as it might seem. Hackers can apparently access your account by porting your number onto a new SIM card and request a password change without you knowing. To help stop hackers, Instagram is building a system that works with third-party security apps.

Learn more here.

Facebook has a movie piracy problem

Fake news, data breaches, election meddling, the list of problems Facebook has faced in recent times is long and growing. Movie piracy has become a huge problem for Facebook with users using groups to share pirated copies of movies to tens of thousands of members.

Read more here.

Facebook introduces new creative tools to Ads Manager App

If you’ve ever used the Facebook Ads Manager app, you know it can be a bit fiddly to use. Facebook is looking to fix this by introducing new creative tools for the app to make it easier for business owners and marketers to ‘create and manage their ad campaigns on the go’.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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