Platform Five: This week’s most important social media changes (edition 156)

Platform Five: This week’s most important social media changes (edition 156)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Snapchat lenses have come to desktop to make your business meetings all the more interesting, Twitter is making it easier to change up your news feed and Vimeo videos can now be shared directly to LinkedIn.

Let’s take a look at these changes in more detail.

Facebook is testing a new layout for Facebook Stories

It’s no secret that Facebook Stories have not been as successful as Facebook would’ve liked. So now they’re trying a new, rather in your face, tactic – a new layout that places six Stories right at the top of the news feed. When you first open the app, the new layout takes up almost the entire screen so there’s no missing it.

Find out more here.

Twitter is testing a new home screen button

Previously, the option to switch between a reverse chronological feed and an algorithmic feed was buried deep within Twitter’s settings. Twitter announced today that they’ll be testing a new button on the home screen of a select number of iOS users that will allow them instantly switch between the two newsfeed options.

Learn more here.

Snapchat brings lenses to desktop

A new desktop extension has been released by Snapchat this week that will allow users to access lenses from their desktop computers. Lenses can now be integrated with Skype, YouTube, Facebook live, even Zoom. This new addition may temporarily increase app usage but it is unlikely to help stop Snap’s user drop off in the long term.

Read more here.

Page and Business recommendations have been added to Facebook Groups

A ‘Recommendations’ panel has been added to Facebook groups. This new addition will collate all the Business’ and Pages that group members have recommended into one place. It creates a new avenue for business discovery with potentially a more engaged audience as users are more likely to trust and act on the opinions of those they’re interacting with.

Find out more here.

Vimeo subscribers can now publish directly to LinkedIn

Vimeo announced a new feature that will allow videos to be published directly to LinkedIn. This may seem like a small change but it’s an indication that Vimeo has given up on being just an online video watching platform, rather a leading platform for publishers who need to embed content.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 155)

Platform Five: This week’s most important social media changes (edition 155)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

This week, Facebook is making a whole range of changes to ads and Ads Manager, Messenger received an update and Twitter is testing a range of new features to help encourage engagement on the platform.

Let’s take a look at these changes in more detail.

Facebook introduces new restrictions on ‘low-quality’ ads

Facebook has announced a new set of restrictions for brands that publish ‘low-quality’ ads. Low-quality ads are classed as those that include clickbait or direct people to ‘unexpected content’. Publishers who use these kinds of ads will have new penalties imposed on them.

Learn more here.

Messenger receives a makeover

Research conducted on behalf of Facebook found that simplicity was the most important attribute for messaging app users. Facebook has taken these findings on board for version four of Messenger. The old messenger had 9 tabs, making it difficult to navigate but Messenger 4 has just three: chat, people and discover

Find out more about Messenger 4 here.

Twitter’s testing new features to increase engagement

A few weeks ago, Twitter asked for feedback on their potential new reply formats that aimed to increase engagement on the platform. Now, they’re testing a few more features that will hopefully achieve the same result.

Read about the new features here.

Facebook tests video polls within ads

Live video polls were rolled out on a wider scale this month and are now testing the feature in video ads. For now, it’s only available to a select group of advertisers and there’s no news on when it might be rolled out more widely.

Learn more here.

Facebook announces new retention optimisation options for app marketers

According to Facebook, only 10-12% of users stay active for more than seven days after downloading an app. To help app marketers better reach users that are more likely to be engaged with their app, Facebook is introducing a new retention optimisation option to Ads Manager.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 154)

Platform Five: This week’s most important social media changes (edition 154)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook is trying to stamp out content scrapers, YouTube is making changes to their TrueView metric and Twitter is adding more context to trending tweets.

Let’s take a look at these changes in more detail.

Facebook’s News Feed now downranks stolen content

We’re almost surprised that this hasn’t been implemented earlier but Facebook has changed their algorithm to downrank content that they deem to be stolen. If stolen content receives less News Feed distribution, the publisher will have fewer traffic referrals and earn less revenue for the hundreds of ads they put on their pages which could make stealing content seem less desirable.

Learn more here.

Twitter is testing ‘annotations’ in moments

If you’ve been paying attention to Twitter mentions recently, you might’ve noticed little boxes of contextual information appearing. These are what Twitter is calling moment ‘annotations’. Annotations aim to clarify and provide context for trending tweets. They currently only appear in the mobile app.

Find out more here.

LinkedIn now lets you switch your profile button from ‘Connect’ to ‘Follow’

Until now, the option to allow people to follow you rather than connect with you has been reserved for members of LinkedIn’s inFluence program. The feature is now being rolled out to all users and you can make the change under the privacy settings tab.

Read more here.

YouTube changes video ad engagement measurement

The time spent watching a video before it counts as a view differs from platform to platform. YouTube had the longest time with views only counting towards the TrueView metric after a user watched for 30 seconds. Now they’re reducing that time to 10 seconds to “better reflect the impact of video ads”.

Learn more here.

Facebook introduces Messenger to Groups

Facebook wants to encourage group users to interact more so they’re bringing Messenger to Facebook groups. Group chats will be able to have up to 250 members and host video or audio calls with up to 50 members. Any group member can start a chat but admins will be able to shut down chats or limit the ability to create them.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 152)

Platform 5: This week’s most important social media changes (edition 152)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

LinkedIn is making changes to improve ROI, Reddit achieved 1 billion video views per month on their native video player and Facebook had another security breach.

Let’s take a look at these changes in more detail.

Facebook had another security breach

50 million Facebook accounts were impacted by a ‘security issue’ over the weekend. Hackers attempted to steal access tokens through the ‘view as’ feature on Facebook profiles which would give them the ability to access the account. As a result, all 50 million accounts were logged out and third party platform access tokens were revoked.

Learn more here.

Twitter launched a ‘Data Saver’ mode

Previously, users had to download a separate app to access data saving feature. Now, Twitter has rolled the feature into their main app and can be accessed through settings. Twitter also made a few other changes to the mobile app.

Find out more here.

Reddit reached 1 billion video views per month

Reddit isn’t a platform we talk about often but since launching their native video player a year ago, Reddit has achieved an average of 1 billion native video views per month. According to Reddit, having the native video player has increased the amount of time that users are spending on the platform.

Read more here.

LinkedIn is making changes to improve ROI

A new wave of tests and changes are coming to LinkedIn with the aim of improving ROI on the platform. LinkedIn has warned that while these tests are taking place users “may notice a decrease in campaign click-through rates or an increase in CPC compared to their historical average.”

Learn more here.

Facebook doubled the account deletion grace period

Amongst the aftermath of the aforementioned security breach, Facebook has doubled the grace period users must wait till they can delete their accounts from 14 days to 30 days. According to Facebook “the increase gives people more time to make a fully informed choice.”

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 151)

Platform 5: This week’s most important social media changes (edition 151)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Stories ads are now available on Facebook, LinkedIn launched their Talent Insights platform and Twitter is asking for group feedback on their policy changes.

Let’s take a look at these changes in more detail.

Facebook has introduced Facebook and Messenger Stories ads

No one can deny that Stories have become hugely popular, with Facebook and Instagram Stories now having over 700million DAU between them. Instagram Stories ads were rolled out last year and now Facebook has announced that Facebook Stories ads have been rolled out to all advertisers.

Read more here.

Twitter is now asking everyone for feedback on their policy changes

Twitter is changing the way they create their use of service policy. Previously, they’ve followed their own company development process which included taking input from their Trust and Safety Council and various experts. Now they’re going to add one more opinion to the mix, their users.

Learn more here.

LinkedIn has launched their Talent Insights platform

Launched in beta last year, the LinkedIn Talent Insights platform is designed to help employers improve hiring and recruitment efforts. The platform has now launched officially and gives employers access to the wealth of data from their 575 million strong user base and can help answer questions like “which companies am I losing recruits to?

Learn more here.

Facebook Pages can now join Facebook Groups

A new setting has been added to Facebook Groups that gives admins the ability to choose whether or not Facebook Pages can request to join the group as members. Until now, only individuals could join Facebook groups which caused an issue for some public figures, publishers and charities.

Find out more here.

A Twitter API bug may have shared data with unauthorised app developers

Some data, including direct messages that users have had with companies, may have been shared to unauthorised app developers thanks to a bug in the Twitter API. The bug has now been fixed and Twitter has confirmed that less than 1% of their users have been impacted.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 150)

Platform 5: This week’s most important social media changes (edition 150)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Shopping tags have been rolled out across Instagram Stories, Twitter is shifting their focus away from algorithms with two new changes and Pinterest has opened their API to third-parties.

Let’s take a look at these changes in more detail.

Instagram is expanding Shopping Tags in Stories

Testing for Shopping in Stories began back in June this year and has now been rolled out to all business accounts. With over 400M accounts using Stories every day, this rollout will help make it even easier for business’ to connect with their customer’s and generate some extra cash.

Read more here.

Twitter is allowing users to bring back chronological timelines

Twitter is “giving users more control over their timeline” by allowing them to switch their timelines to a reverse chronological order. This will mean that users can choose to see the “best tweet” first or to see the most recent tweet.

Learn more here.

Pinterest has opened their API access to help encourage influencer marketing

Pinterest may not be on your list of business social media accounts but perhaps it should be. The platform has grown by 50 million DAU in the last 12 months and now they’ve announced that they’re opening their “content marketing API to third-party influencer platforms to help brands and influencers collaborate more effectively.”

Find out more here.

Instagram is testing new hashtag options

The classic which is better, including your hashtags in the caption or in the first comment debate may become a thing of the past with Instagram testing a new option that would let users include hashtags in a separate field to the caption.

Take a look at the feature here.

Twitter is testing up and down voting on tweets

Algorithms are great in theory, learn what users like through their interactions and show them content that is similar to what they’ve engaged with in the past. But we all know in practice, algorithms can be hit and miss so Twitter is experimenting with an up / down voting system to help give the algorithm a boost.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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