Platform Five: This week’s most important social media changes (edition 181)

Platform Five: This week’s most important social media changes (edition 181)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook launches Birthday Stories, Twitter spices up retweets and Instagram has begun blocking anti-vaccination content.

Let’s take a look at these changes in more detail.

Facebook launches Birthday Stories

Facebook has probably saved you more than once by reminding you of a close friend or relative’s birthday. Now, they’re helping you look even more thoughtful by introducing Birthday Stories – “a way for friends, family and everyone in your community to add digital birthday cards, photos or videos to a story celebrating your big day”.

Read more here.

Twitter publishes Transparency Report

Twitter prides itself on being transparent in their “mission to serve the public conversation”. As a result, they have launched their 14th Twitter Transparency Report which outlines data trends regarding information and removal requests, platform manipulation, national security requests, Twitter rules enforcement and legislative changes.

Read the full report here.

Instagram to start blocking Hashtags aligned with incorrect anti-vaccination information

Joining the fight against misleading anti-vaccination information, Instagram has announced that their AI will begin blocking access to hashtags that have a high number of posts that are designed to deter people from getting vaccinated by providing false information.

Read more here.

Twitter rolls out adding photos, videos and/or GIFs to retweets

Twitter users will now be able to add images, videos and GIFs to any retweets and quoted tweets. The feature is available to Android, iOS and mobile browser users, with it to be rolled out to desktops in the near future.

Read more here.

Book your appointments through Facebook and Instagram

Need to book yourself an appointment, why not do it through Facebook or Instagram? Announced on Tuesday, Facebook is rolling out a feature for businesses which will allow users to book appointments with their company directly through Facebook and Instagram.

See how it works here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 180)

Platform Five: This week’s most important social media changes (edition 180)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook held its annual F8 developer conference, a new creators guide was released for Instagram and YouTube has announced that its top priority is responsibility.

Let’s take a look at these changes in more detail.

Facebook announces plans for its platforms at F8

Facebook held its annual F8 conference this week. They used the opportunity to announce their new “privacy-focused” vision for the company and its platforms, as well as a number of updates for Facebook, Messenger, Instagram, WhatsApp and Ocular.

Read about all the updates here.

Twitter publishes May events calendar

Twitter has published its monthly calendar for May. The calendar outlines worldwide, US, Europe and Middle East events and their relevant hashtags. The calendar is designed to help marketers with their strategic planning for May.

See the full calendar here.

Facebook publishes a guide to help Instagram Creators make the most of the platform

Earlier this week, Facebook published its top eight tips aimed at how Instagram Creators can fully optimise the platform. The guide suggests Creators “keep it real”, “post frequently and get creative” and to “get closer to your fans”.

Read the full guide here.

YouTube’s CEO announces “responsibility” as her top priority

In a YouTube Creator blog post, YouTube’s CEO, Susan Wojcicki, has addressed the feedback from YouTube creators and announced that her top priority for the platform will be “living up to [their] responsibility” which is a balancing act between “maintaining an open platform with managing [their] community guidelines”.

You can read the full post here.

Facebook is introducing lead generation templates to Messenger

Over 20 billion messages are sent on Messenger each month, so it makes sense that Facebook is adding a way for business’ to generate leads from the platform. As described by Facebook, “Businesses [will be able to] create an ad that drives people to an automated question and answer flow in Messenger to learn more about what their potential customer is looking for.”

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 176)

Platform Five: This week’s most important social media changes (edition 176)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook had another data issue, Snapchat may have fixed its revenue problem and Twitter has streamlined its appeal process.

Let’s take a look at these changes in more detail.

Facebook had another data leak

At this point, it’s an achievement for Facebook to go through a week without having an article worthy issue. This week, researchers discovered unprotected Facebook user data including names, passwords, interests and likes on Amazon servers. Reports say there was up to 540 million users whose data was exposed.

Read more here.

Snapchat launches Ad Kit and Audience Network

Snapchat has had a revenue problem from day one which they may finally have found a solution for. The platform will now power ads and Stories in other apps. They’ll do this through their newly launched Snapchat Ad Kit and Snapchat Audience Network which will allow them to integrate into other apps like Tinder.

Find out more here.

RIP Google+

After launching in 2011, Google+ was finally shut down on Tuesday. The social media platform never quite took off but it didn’t stop Google from trying. The final nail in the coffin was a data breach which brought forward its termination date to April 2nd. TechCrunch has put together a timeline of Google+’s triumphs and struggles over the years.

Check it out here.

Twitter adds a streamlined in-app appeal process

Everyone makes mistakes, including Twitter’s moderators because “sometimes they don’t have the full context.” In the past, if you had a tweet reported and felt it was banned by mistake, you could appeal through an online form. Now Twitter has developed an in-app appeal process which they claim can help them get back to users up to 60% faster than before.

Learn more here.

Facebook’s Ad Library will now include all active ads

Ad Library, previously known as Ad Archive, was originally designed to help people learn more about ads that are issue or politics related. Facebook has announced that it is updating Ad Library to include all active page ads that any page is running on its platform. There hasn’t previously been a central place to view all ads.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 174)

Platform Five: This week’s most important social media changes (edition 174)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Instagram launched in-app checkout, Twitter is locking down their API and Myspace has lost all content uploaded prior to 2016.

Let’s take a look at these changes in more detail.

Instagram launched in-app checkout

eCommerce is a clear revenue opportunity for Instagram so it’s no surprise that they’ve announced that the platform now offers a complete in-app shopping experience. Starting this week, users in the US will be able to make purchases from 23 popular brands as part of a closed beta test.

Read more here.

Twitter is locking down their API

Twitter is proactively working to prevent its own data scandal by auditing developers who are accessing their API. From June 19th, “any apps that recall recent tweets or user mentions more than 100,000 times per day will need to submit their app for review.”  B2B platforms will also be required to enter a commercial licensing agreement with Twitter.

Learn more here.

Facebook introduced quoted Messenger replies

Group chats can be confusing, particularly if you’re trying to catch up on a large thread of messages which you need to respond to. To make this easier, Facebook is rolling out a new “Quoted Reply” option which will show the specific message that a user is responding to.

Find out more here.

Myspace lost all content uploaded before 2016

If Myspace wasn’t already dead, it certainly is now. The platform confirmed that they have lost every single piece of content uploaded to the platform before 2016 which includes millions of songs, photos and videos. The company is blaming a faulty server migration for the mass deletion.

Read more here.

Facebook had another privacy scandal

Another week, another data issue for Facebook. Facebook confirmed that “hundreds of millions” of passwords had been stored in plaintext for years. While Facebook says the passwords weren’t visible to anyone outside Facebook that still meant 2,000 engineers and developers could’ve seen them.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 173)

Platform Five: This week’s most important social media changes (edition 173)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Twitter launched its new beta testing app, Facebook is updating its ad relevancy metrics and Instagram now lets you pause all notifications.

Let’s take a look at these changes in more detail.

Facebook suffered its longest outage in the platform’s history

For the best part of a day, apps in the Facebook family were either partially or completely out of action for different parts of the world. It took 11 hours for Facebook to resolve the issue which they have now confirmed was the result of a ‘server configuration change.’

Read more here.

Twitter launched its new beta testing app

Back in January, Twitter put a call out for users to register to be a part of their new testing program. Twttr, the new beta app, was released this week and the first round of users have had some time to play around. The first feature to be tested is a redesign of the reply thread which has been received well by most testers.

Find out more here.

Instagram rolls out ‘Pause All’ notification option

If you’ve ever wanted to turn off your Instagram notifications without actually turning off the notifications today’s your lucky day. Instagram has rolled out a ‘Pause All’ option which gives users the ability to pause all notifications from the app for between 15 minutes and eight hours. The feature is currently only available on iOS.

Learn more here.

Facebook is removing ad relevance scores

Facebook has announced that it is updating some of its ad metrics. One of these is the removal of the ad relevance score which will be replaced with three new relevance metrics: quality ranking, engagement rate ranking and conversion rate ranking. The ad relevance score will be removed from April 30.

Read more here.

Twitter introduced its new camera

At SXSW this week, Twitter revealed its newly updated camera which is designed to make it easier to “capture what’s happening in the world today.” Following in the footsteps of Facebook and Instagram, the new camera will be accessible from a swipe left and will allow users to instantly share photos, two-minute videos and live videos.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 170)

Platform Five: This week’s most important social media changes (edition 170)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Twitter opens applications for its public beta program, Instagram is working on a donation sticker and LinkedIn is making recruiters lives a little bit easier.

Let’s take a look at these changes in more detail.

Twitter opens applications for its public beta program

Announced back in January, Twitter has opened applications for their public beta program that will allow users to test and give feedback on new features. The first cab off the testing rank is the visual design of replies. The program is currently only open to users who access Twitter from and iOS device.

Read more here.

Instagram is working on a Donation sticker

Fundraising stickers were announced by Facebook at their communities summit. The Instagram Donation sticker for Stories is the first iteration of this. The stickers are still being tested but they pose an interesting proposition for Instagram who by all accounts are wanting t expand the e-commerce functionalities in their app.

Learn more here.

LinkedIn is moving its talent tools to one platform

Linkedin has three “core talent tools” Jobs, Recruiter and Pipeline Builder. LinkedIn has announced that these tools will now be moved onto a single platform that will provide a “new intelligent hiring experience” designed to make life easier for recruiters. As part of the shift, they’ll also be including some new functionalities which are due to start rolling out mid-year.

Find out more here.

Facebook introduces new location privacy controls to the Android app

Facebook is making it easier for Android users to control what location data is sent and stored by the app. Android users have previously expressed concern over the app’s ability to continuously log location data while it’s not in use which was due to Android’s “all-or-nothing” system approach to location permissions.

Learn more here.

Twitter is testing new “retweet with comment” layouts

While the new testing program will look into Twitter Replies, Twitter has confirmed that they’re currently running a public facing test which aims to make Twitter “more conversational” by giving retweets with comments a facelift. The layout in the new test makes comment retweets look like replies.

Take a look for yourself here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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