Platform Five: This week’s most important social media changes (edition 176)

Platform Five: This week’s most important social media changes (edition 176)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook had another data issue, Snapchat may have fixed its revenue problem and Twitter has streamlined its appeal process.

Let’s take a look at these changes in more detail.

Facebook had another data leak

At this point, it’s an achievement for Facebook to go through a week without having an article worthy issue. This week, researchers discovered unprotected Facebook user data including names, passwords, interests and likes on Amazon servers. Reports say there was up to 540 million users whose data was exposed.

Read more here.

Snapchat launches Ad Kit and Audience Network

Snapchat has had a revenue problem from day one which they may finally have found a solution for. The platform will now power ads and Stories in other apps. They’ll do this through their newly launched Snapchat Ad Kit and Snapchat Audience Network which will allow them to integrate into other apps like Tinder.

Find out more here.

RIP Google+

After launching in 2011, Google+ was finally shut down on Tuesday. The social media platform never quite took off but it didn’t stop Google from trying. The final nail in the coffin was a data breach which brought forward its termination date to April 2nd. TechCrunch has put together a timeline of Google+’s triumphs and struggles over the years.

Check it out here.

Twitter adds a streamlined in-app appeal process

Everyone makes mistakes, including Twitter’s moderators because “sometimes they don’t have the full context.” In the past, if you had a tweet reported and felt it was banned by mistake, you could appeal through an online form. Now Twitter has developed an in-app appeal process which they claim can help them get back to users up to 60% faster than before.

Learn more here.

Facebook’s Ad Library will now include all active ads

Ad Library, previously known as Ad Archive, was originally designed to help people learn more about ads that are issue or politics related. Facebook has announced that it is updating Ad Library to include all active page ads that any page is running on its platform. There hasn’t previously been a central place to view all ads.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 175)

Platform Five: This week’s most important social media changes (edition 175)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook has launched its new Ad Library, LinkedIn and Adobe are partnering up and brands will now be able to use poll stickers in their sponsored Instagram Stories.

Let’s take a look at these changes in more detail.

EU politicians have passed Article 11 and Article 13

The European Parliament has voted to pass Article 11 and Article 13, 348 votes to 274. These legislation articles will see news curation services, like Google and Apple, be taxed, meaning that outlets will generate more money for the content they produce. Article 13 will then force platforms to be legally responsible for all copyrighted content that they host.

Find out more about what these articles will mean for you here.

Facebook’s new Ad Library

Facebook has launched an Ad Library which will help users learn more about the political or issues-based ads they see running on Facebook and Instagram. The library will share information about who saw the ad, its spend, and its impressions. The library will have a history of up to seven years of ads.

Read Facebook’s announcement here.

LinkedIn and Adobe are partnering together to improve ad targeting

LinkedIn has announced its new partnership with Adobe in order to expand its audience targeting capability. The partnership will give marketing and sales teams the opportunity to gain greater insight into their target audience by using data from LinkedIn, Marketo Engage and Microsoft Dynamics 365.

Find out more here.

Instagram launches Poll stickers to Instagram Stories Ads

After launch the Poll function for Instagram stories in late 2017, Instagram has now released that brands will soon be able to use Poll stickers in their sponsored Instagram Stories. In a beta campaign, nine out of 10 campaigns recorded the Poll sticker increase the views of 3-second videos, making it a positive function for brands.

To learn how you can get started with Polls in sponsored Instagram Stories click here.

Facebook is taking a stand against white nationalism and white separatism

Following the recent terror attacks in Christchurch, Facebook announced they are putting a ban on posts which praise or support white nationalism and white separatism on Facebook and Instagram. Users who search for keywords associated with white nationalism and white separatism on will also be connected to resources that focus on helping people “leave behind hate groups”.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 173)

Platform Five: This week’s most important social media changes (edition 173)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Twitter launched its new beta testing app, Facebook is updating its ad relevancy metrics and Instagram now lets you pause all notifications.

Let’s take a look at these changes in more detail.

Facebook suffered its longest outage in the platform’s history

For the best part of a day, apps in the Facebook family were either partially or completely out of action for different parts of the world. It took 11 hours for Facebook to resolve the issue which they have now confirmed was the result of a ‘server configuration change.’

Read more here.

Twitter launched its new beta testing app

Back in January, Twitter put a call out for users to register to be a part of their new testing program. Twttr, the new beta app, was released this week and the first round of users have had some time to play around. The first feature to be tested is a redesign of the reply thread which has been received well by most testers.

Find out more here.

Instagram rolls out ‘Pause All’ notification option

If you’ve ever wanted to turn off your Instagram notifications without actually turning off the notifications today’s your lucky day. Instagram has rolled out a ‘Pause All’ option which gives users the ability to pause all notifications from the app for between 15 minutes and eight hours. The feature is currently only available on iOS.

Learn more here.

Facebook is removing ad relevance scores

Facebook has announced that it is updating some of its ad metrics. One of these is the removal of the ad relevance score which will be replaced with three new relevance metrics: quality ranking, engagement rate ranking and conversion rate ranking. The ad relevance score will be removed from April 30.

Read more here.

Twitter introduced its new camera

At SXSW this week, Twitter revealed its newly updated camera which is designed to make it easier to “capture what’s happening in the world today.” Following in the footsteps of Facebook and Instagram, the new camera will be accessible from a swipe left and will allow users to instantly share photos, two-minute videos and live videos.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 172)

Platform Five: This week’s most important social media changes (edition 172)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

YouTube is introducing video fact-checking, Instagram is working on a new ad format and Facebook is battling anti-vax messaging.

Let’s take a look at these changes in more detail.

Instagram is testing video co-watching

Facebook already allows you to watch videos with friends through Watch Party. Now it looks like Instagram is trialling a similar feature. The ‘co-watch content’ feature was discovered within Instagram’s Direct Messaging code. While it’s not clear exactly how the feature will work yet, it has the potential to give IGTV a bit of a boost.

Read more here.

Google introduces shoppable ads on Google Images

Google is taking on Pinterest’s core business offering this week by announcing a new product discovery option: shoppable images. Google explains “shoppable ads on Google Images will enable businesses to highlight multiple products available for sale within their sponsored ad.”

Learn more here.

Facebook is limiting the spread of anti-vax messaging

The never-ending mission to clean up the Facebook platform continues. This time, Facebook is taking on the anti-vax messaging that has seen a steady increase in popularity in recent years. Facebook has announced several steps to help reduce the spread of “vaccine misinformation” including down ranking content and pages, rejecting ads and hiding the content from the Explore page on Instagram.

Find out more here.

YouTube is testing out a new fact-checking feature

Much like Facebook, YouTube is also trying to rid its platform of “misuse and questionable content.” The new ‘fact-check’ pop up will begin to appear on videos relating to subjects that often contain misinformation. These pop-ups will appear on the search page rather than individual videos and the videos will still be able to be searched for and watched.

Learn more here.

Instagram is working on new ‘Branded Content’ ads

Instagram has announced this week that it’s developing a new ad format which is designed to “better enable brands and influencers to partner up in a more financially beneficial, and transparent way.” This new ad format would let the influencer publish a post and then allow the advertiser to promote the post just like any other ad.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 169)

Platform Five: This week’s most important social media changes (edition 169)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook’s rolling out unified inbox updates, LinkedIn is testing live video streaming and Instagram has a glitch.

Let’s take a look at these changes in more detail.

Instagram’s got a glitch and it’s making follower counts go nuts

Users across the globe have reported losing and gaining massive amounts of followers on their accounts. Some reported their accounts were unfollowing people as well. While it was first assumed that Instagram was cleaning up the platform, they have since confirmed that it’s actually a glitch that was affecting the follower counters, not the actual accounts.

Read more here.

Facebook has started rolling out unified page inbox updates

Unified inboxes have been a blessing to community managers everywhere. They allow Facebook and Instagram notifications and Facebook messages to be answered all in the one place. The newest update which Facebook has confirmed they’re beginning to roll out will also include Instagram Direct Messages.

Learn more here.

LinkedIn has launched Live Video Streaming

Video is the fastest growing format on LinkedIn. They’re capitalising on that by introducing LinkedIn Live, a live streaming video feature. It’s currently in invite-only beta testing in the United States but soon LinkedIn will allow people to apply to beta test the new feature.

Find out more here.

Facebook has announced new Group updates

Facebook wants to help group admins create “meaningful communities.” The latest round of updates has been designed to help admins better invest their time, engage members, and manage their groups. The features include mentorship, group subscriptions and a new post formatting tool.

Read more here.

Instagram is testing Direct Messages for the web

For years, Instagram has made it clear that it was a mobile app first. Currently, users can like and comment on posts and watch Stories on the desktop site but that’s it. Reports have surfaced this week that reveals an internal test is taking place which will see Instagram Direct Messages come to the desktop site.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 167)

Platform Five: This week’s most important social media changes (edition 167)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Instagram Stories have hit 500M daily active users, LinkedIn and Reddit are making improvements to advertising on the platform while TikTok has introduced ads for the first time.

Let’s take a look at these changes in more detail.

Instagram Stories reach 500M daily active users

Instagram has 1 billion daily active users. This means that roughly half of Instagram’s users are looking at Instagram Stories every day. This is a much-needed success for Facebook and comes amid their many PR issues and their quaterly earnings call in which the platform outlined several areas where they’ll be focusing their energy in 2019.

Learn more here.

LinkedIn is creating Lookalike Audiences

LinkedIn is finally getting their ad game on. Last week, they introduced Interest-based targeting to their campaign manager. This week they’ve announced that they’re working on their own version of lookalike audiences which will allow advertisers to target users who are similar to their current page followers. LinkedIn advertising can still be quite expensive when compared to other advertising avenues but hopefully, these changes will encourage more marketers to jump on board and bring costs down in the long run.

Read more here.

TikTok is testing ads on their platform

TikTok took the Western world by storm in late 2018 after already successfully capturing the Asian markets. The platform took over Musical.ly last year and has grown exponentially since. They’ve grown so much that they’ve already begun to test ads within their platform. The ads are reported to appear ‘right after the hero screen’ and last around 5 seconds.

Find out more here.

Reddit launches cost-per-click ads

Reddit isn’t a platform we get to talk about much in Platform Five but it seems that they too are beginning to get their ad game on. The platform announced this week that they will be launching cost-per-click (CPC) ads which are the platform’s first performance-based ad unit. Reddit hopes that this change will increase ad performance and inventories across the site.

Read more here.

Instagram is introducing the ability to share links to entire Stories

Stories have become hugely popular (just in case you couldn’t work that one out from the first update). So now they’re giving brands better options to help them promote their Stories. The new feature will allow users to share a link to entire Stories. This will help people and brands create greater awareness and hopefully engagement on their Stories.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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