Platform Five: This week’s most important social media changes (edition 154)

Platform Five: This week’s most important social media changes (edition 154)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook is trying to stamp out content scrapers, YouTube is making changes to their TrueView metric and Twitter is adding more context to trending tweets.

Let’s take a look at these changes in more detail.

Facebook’s News Feed now downranks stolen content

We’re almost surprised that this hasn’t been implemented earlier but Facebook has changed their algorithm to downrank content that they deem to be stolen. If stolen content receives less News Feed distribution, the publisher will have fewer traffic referrals and earn less revenue for the hundreds of ads they put on their pages which could make stealing content seem less desirable.

Learn more here.

Twitter is testing ‘annotations’ in moments

If you’ve been paying attention to Twitter mentions recently, you might’ve noticed little boxes of contextual information appearing. These are what Twitter is calling moment ‘annotations’. Annotations aim to clarify and provide context for trending tweets. They currently only appear in the mobile app.

Find out more here.

LinkedIn now lets you switch your profile button from ‘Connect’ to ‘Follow’

Until now, the option to allow people to follow you rather than connect with you has been reserved for members of LinkedIn’s inFluence program. The feature is now being rolled out to all users and you can make the change under the privacy settings tab.

Read more here.

YouTube changes video ad engagement measurement

The time spent watching a video before it counts as a view differs from platform to platform. YouTube had the longest time with views only counting towards the TrueView metric after a user watched for 30 seconds. Now they’re reducing that time to 10 seconds to “better reflect the impact of video ads”.

Learn more here.

Facebook introduces Messenger to Groups

Facebook wants to encourage group users to interact more so they’re bringing Messenger to Facebook groups. Group chats will be able to have up to 250 members and host video or audio calls with up to 50 members. Any group member can start a chat but admins will be able to shut down chats or limit the ability to create them.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 153)

Platform Five: This week’s most important social media changes (edition 153)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

This week we’re saying goodbye to Google+, exploring ‘Snap Originals’ through VR and taking a look at 3D photos on Facebook. All that and more in this week’s Platform Five.

Instagram is testing tapping instead of scrolling through posts

Instagram is “always testing ways to improve the experience on [the platform].” Their newest test will see users tapping their way through the explore page, as they do for Stories, instead of scrolling. There’s no confirmation as to if or when they’d introduce the same change to the main newsfeed.

Learn more here.

Facebook is rolling out 3D photos

Announced back at their F8 conference in May, Facebook has begun rolling out 3D photos which work by adding depth to your portrait mode photos. Everyone can now view 3D photos in their feed but the ability to create them is still being rolled out which will happen over the coming weeks.

Find out more here.

Google is shutting down Google+ for consumers

Google+ is being shut down for consumers, not that anyone will really miss it. The final nail in the coffin was not the lack of engagement on the platform but a security breach that exposed up to 500,000 Google+ accounts to unauthorised users.

Read more here.

Snapchat introduces ‘Snap Originals’

Snap Originals are exclusive shows “created by some of the world’s greatest storytellers” that will only be accessible through the Snapchat platform. Exclusive content is not new to Snapchat but this will be the first time users will be able to experience the scenes in VR.

Learn more here.

Facebook is releasing a first-party cookie option

As of October 24, publishers, advertisers, and developers will be able to use first-party cookies for ads. Advertisers will have the option of choosing first or third party cookies but it’s recommended that they choose first-party so they can “reach more customers and be more accurate in measurement reporting.”

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 149)

Platform 5: This week’s most important social media changes (edition 149)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook is working to help better protect their advertiser’s brands, YouTube is launching vertical video ad formats and Pinterest has reached 250 million daily active users.

Let’s take a look at these changes in more detail.

Facebook implements new ad placement controls to protect brands

Advertisers have limited control over what content their ads are placed alongside which can lead to unwanted associations being made between the brand and the material that’s being displayed. Facebook has announced two new measures that will enable video advertisers to have more control over in-stream placements.

Learn more here.

Instagram is working on a video tagging feature

Tagging people in content is a great way to increase organic reach so Instagram is working on a solution to allow users to tag their followers in videos. It’s harder to overlay text over the moving images so Instagram is still investigating the best way to go about it.

Find out more here.

Pinterest has hit 250 million daily active users

Pinterest has invested a lot of time into new features that help make the platform more enticing for advertisers and users. Their hard work has paid off with the platform announcing that they’ve met the 250 million DAU mark which is an increase of 50 million from this time last year.

Read more here.

YouTube to launch vertical video ads

It’s common knowledge that mobile content consumption far exceeds desktop. Which is why Youtube reconfigured it’s platform to accommodate vertical video and now they’re doing the same for ads. Vertical video ads will follow the same format and still be skippable after five seconds.

Learn more here.

Facebook’s Canvas is now an ‘Instant Experience’

Canvas has a new look and a new name to compliment the change. Canvas ads will now be called ‘Instant Experience’ which Facebook says “better reflects what the ad solution offers people.” Their in-built templates also received an update and are usable across Facebook and Instagram.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 148)

Platform 5: This week’s most important social media changes (edition 148)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Twitter is testing new layouts for replies, Instagram could be launching a standalone shopping app and YouTube has introduced new charitable giving tools.

Let’s take a look at these changes in more detail.

Instagram is building a standalone shopping app

Currently, brands can use Shopping Tags to link directly to products on their own websites from images on their profile. Reports have surfaced this week which stated that Instagram is now working on a new standalone shopping app that will let users browse through images and make purchases directly within the app.

Find out more here.

Twitter is testing a new layout for replies

Twitter is experimenting with a couple of new layouts for Tweet replies to help encourage greater engagement on the platform. None of the designs have been finalised yet but they’re reaching out to the Twittersphere to ask for feedback.

Explore them for yourself here.

YouTube introduces new tools to facilitate charitable giving

To help creators “build deep and meaningful connections” with their fans, YouTube is launching ‘YouTube Giving’. The program is currently open to over 1 million nonprofits and includes a variety of different fundraising features and a chat feature.

Discover more here.

Instagram launches a parent portal to teach internet safety

The online social media space is ever changing and it can be difficult to keep up with even if you’re fully immersed in it. Instagram is trying to make this task a little bit easier by publishing a guide on the app for parents which can be found on their wellbeing site.

Learn more here.

Snap Spectacles get a new look

According to Snapchat, V2 of the Snap Spectacles have been much more successful that V1 with users reportedly capturing up to 40% more content with the glasses than they did with V1. Now they’ve got a fresh new look with two new ‘fashionable’ options to choose from.

Take a look for yourself here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 147)

Platform 5: This week’s most important social media changes (edition 147)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook is expanding its organic A/B testing, Twitter now suggests accounts for you to unfollow and Instagram has made the verification process a little bit easier.

Let’s take a look at these changes in more detail.

It’s now easier verify your Instagram profile

Finally, there’s an easy way to apply for the coveted blue tick verification on Instagram. Until now, the verification tick was awarded to accounts based on factors such as the number of followers or public figure status. Users can now apply to be verified through a form in the settings menu.

Find out more here.

Twitter has started suggesting accounts you should unfollow

According to Twitter, “you don’t need to follow everyone to know what’s happening.” So, they’ve started suggesting accounts for users to unfollow. It’s not entirely clear how Twitter picks the unfollow suggestions.

Learn more here.

Facebook expands its organic A/B testing tool

Back in June, Facebook began running tests that allowed select pages to run A/B testing on organic posts. According to Facebook, the testing has been successful so they’re now rolling out the feature to more publishers.

Learn more here.

YouTube is helping you ‘take charge of your digital wellbeing’

Following in the footsteps of Facebook and Instagram, YouTube is jumping on the digital wellbeing bandwagon by introducing a set of tools that will help users better understand how they use the platform and help them “fit their watching habits into their lives more effectively.”

Read more about the tools here.

Facebook rolls out ‘Watch’ globally

Facebook ‘Watch’ was rolled out to US users 12 months ago. The TV-like product focuses on video discovery through personalisation, much like other well-known streaming services that have gained popularity in recent years. The platform has now been rolled out to users globally and includes a few features that aim to make it “more social”.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 145)

Platform 5: This week’s most important social media changes (edition 145)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Instagram has been hacked again, Facebook is taking more steps to improve transparency on the platform and LinkedIn is relaunching groups.

Let’s take a look at these changes in more detail.

Instagram has been hacked…again

While Instagram hasn’t officially acknowledged that there was a hack, multiple users found themselves locked out of their accounts this week after hackers we successful in accessing Instagram’s user database.

If you’ve found yourself locked out of your account, follow these steps to regain access.

Facebook added a new authorisation process for page managers

As part of its push towards transparency, users who manage pages with a ‘large US audiences’ will be asked to complete an authorisation process which is supposed to make it harder for people to run pages from fake accounts. Page managers won’t be able to continue publishing until they have completed the authorisation process.

Find out more here.

LinkedIn is relaunching groups

LinkedIn is relaunching groups within its main app after quietly removing its standalone app earlier this year. They will be streamlining the service by cutting out several features that previously existed as part of the app.

Learn more here.

Instagram added private polls to direct messages

Poll stickers on Instagram stories have been hugely successful. Starting this week, users will now be able to send a poll privately in group or individual direct messages. The process is pretty much the same as to how you’d add a sticker to your Instagram Story only if you send the poll to a group, everyone will be able to see how everyone else voted.

Read more here.

Facebook is testing a new way to help users follow breaking news stories

Since the removal of the trending news section, Facebook has been looking for other options to help people follows breaking news stories. One of the ways they’re now trialling is ‘Facebook breaking news tags’, that will appear on posts related to any ‘live’ story. Users will then be able to follow and receive updates about that particular story.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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