Platform Five: This week’s most important social media changes (edition 184)

Platform Five: This week’s most important social media changes (edition 184)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Twitter now lets users go live with up to three guests, LinkedIn acquired a new company to help them improve their ad targeting, and YouTube shut down its stand-alone gaming app.

Let’s take a look at these changes in more detail.

Twitter now lets you go live with up to three guests

Back in February, Twitter introduced audio-only live streaming Pericope. After a successful trial period, Twitter is bringing the same feature to the main Twitter app. Both iOS and Android users will be able to go live with up to three guests using audio-only streaming.

Learn more here.

LinkedIn acquired a data personalisation platform to improve ad targeting

LinkedIn has been doing a lot in recent months to improve advertising offerings on its platform. This week they’ve announced that LinkedIn has acquired Drawbridge, a data analytics company, so that they could better refine their targeting capacity through the use of Drawbridge’s advances personalisation AI.

Read more here.

A new study provides insight into rising video trends

SocialInsider conducted an analysis of over 9 million Facebook video posts to help answer social media marketer’s questions about using video in the crowded online space and how to optimise videos to promote their business and drive conversations.

Take a look at the insights for yourself.

Snapchat’s working to bring music to the app

Snapchat has reportedly been working to secure music rights deals to allow users to add songs to their snaps. This move could help Snapchat keep TikTok off their backs for a little bit longer and help save its userbase which started to grow again for the first time in quite a while last quarter.

Find out more here.

YouTube has closed its gaming app

This week we said goodbye to YouTube’s stand-alone gaming app. The platform announced in September last year that it would be shutting down the app, which has been around since 2015, to “build a stronger home for the gaming community.”

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 183)

Platform Five: This week’s most important social media changes (edition 183)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

IGTV now supports landscape videos, it was Snapchat’s turn to have a data scandal, and LinkedIn is increasing ad transparency.

Let’s take a look at these changes in more detail.

IGTV now supports landscape videos

IGTV is almost a year old and it’s had a couple of notable changes in its short lifetime, the most recent being the introduction of landscape videos. Creators will now be able to upload landscape videos without putting black bars around the content to make it fit the vertical specifications. Instagram says their “vision is to make IGTV a destination for great content no matter how it’s shot so creators can express themselves how they want.”

Read more here.

Snapchat had its own data scandal

Snapchat has taken a leaf out of Facebook’s book, but not a good one. It’s been revealed that Snap employees abused their privileges and accessed data for the purpose of spying on users. Some of the data accessed included location information, saved Snaps, and personal information such as phone numbers and email addresses.

Learn more here.

LinkedIn now shows all the ads that have run in the last six months

In a bid to keep its platform “a safe, trusted, and professional environment where members can connect with each other, engage with relevant content, and grow their careers” LinkedIn is introducing new ad transparency measures that will allow users to see all sponsored content that an advertiser has run in the past six months from a new ads tab. LinkedIn has confirmed that any engagements from this tab will not impact campaign reporting or costs.

Find out more here.

Facebook is testing a new layout for the Stories composer

Facebook Stories haven’t seen the same take up as Instagram Stories did when they were first introduced. In what could be an attempt to give Facebook Stories a little boost, Facebook is testing a new composer layout that would make it easier to upload and create Stories.

Take a look for yourself here.

Twitter is testing a new carousel ad format for app installs

Twitter has had a love-hate relationship with carousels over the years with nothing really picking up the way they would have liked. This newest attempt seems more promising. Advertisers running app install campaigns can now add multiple images to their ad to provide more context which seems to be more visually appealing than the previous carousels we’ve seen from Twitter.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 182)

Platform Five: This week’s most important social media changes (edition 182)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook is restricting its Facebook Live feature, YouTube is making things a little easier for advertisers and Instagram is testing a new sticker.

Let’s take a look at these changes in more detail.

Facebook announces new restrictions on its Facebook Live feature

In light of the Christchurch terror attacks being broadcasted in real-time through their Facebook Live feature, Facebook has announced a ‘one strike’ policy to reduce the risk of abuse.

Read about the new restrictions here.

YouTube announces ‘Discovery ads’

Earlier in the week, YouTube announced the release of ‘Discover ads’ which will allow marketers to include YouTube in advertising their social campaign, even if they do not have a video.

Read more about ‘Discovery Ads’ here.

Instagram is testing stickers with song lyrics

New Story Stickers are coming to Instagram. The latest test, a Lyrics sticker was first spotted back in April but it appears to be being rolled out for wider audience testing. The Lyrics sticker show lyrics being animated alongside the music video.

Learn more here.

YouTube is testing a Bumper Machine

YouTube’s latest tool is designed to make it easier for advertisers to create 6-second bumper ads. Its new Bumper Machine, which is currently in testing, allows users to upload longer ad formats and which will then be cut down into bumper ads using a series of machine learning.

Read more here.

Facebook made changes to video Newsfeed ranking

Facebook is encouraging the production of original content on the platform. To help this along, they’ve announced changes to the way the videos will be ranked in the Newsfeed. Videos will be more prioritised based on “loyalty and intent, video and view duration, and originality.”

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 181)

Platform Five: This week’s most important social media changes (edition 181)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook launches Birthday Stories, Twitter spices up retweets and Instagram has begun blocking anti-vaccination content.

Let’s take a look at these changes in more detail.

Facebook launches Birthday Stories

Facebook has probably saved you more than once by reminding you of a close friend or relative’s birthday. Now, they’re helping you look even more thoughtful by introducing Birthday Stories – “a way for friends, family and everyone in your community to add digital birthday cards, photos or videos to a story celebrating your big day”.

Read more here.

Twitter publishes Transparency Report

Twitter prides itself on being transparent in their “mission to serve the public conversation”. As a result, they have launched their 14th Twitter Transparency Report which outlines data trends regarding information and removal requests, platform manipulation, national security requests, Twitter rules enforcement and legislative changes.

Read the full report here.

Instagram to start blocking Hashtags aligned with incorrect anti-vaccination information

Joining the fight against misleading anti-vaccination information, Instagram has announced that their AI will begin blocking access to hashtags that have a high number of posts that are designed to deter people from getting vaccinated by providing false information.

Read more here.

Twitter rolls out adding photos, videos and/or GIFs to retweets

Twitter users will now be able to add images, videos and GIFs to any retweets and quoted tweets. The feature is available to Android, iOS and mobile browser users, with it to be rolled out to desktops in the near future.

Read more here.

Book your appointments through Facebook and Instagram

Need to book yourself an appointment, why not do it through Facebook or Instagram? Announced on Tuesday, Facebook is rolling out a feature for businesses which will allow users to book appointments with their company directly through Facebook and Instagram.

See how it works here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 179)

Platform Five: This week’s most important social media changes (edition 179)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Instagram launches Quiz stickers for Stories, LinkedIn is trialling a new services feature and Facebook is testing a swipeable Newsfeed.

Let’s take a look at these changes in more detail.

Instagram launches quiz stickers

Earlier this week, Instagram quietly rolled out Quiz stickers for Stories. Quiz stickers are similar to Question and Poll stickers however, they let users pick the question and between two and four answers for their followers to pick from. Quiz stickers are now available on both Android and iOS.

Read more here.

Facebook reaches 2.38 billion users

Believe it or not, Facebook is not a dying platform. Despite everything that’s happened in recent years with numerous privacy and data scandals, Facebook has reported a 55 million user increase on last quarter. Facebook is also reporting that Facebook Stories now has 500 million daily active users.

Find out more here.

LinkedIn is testing a ‘Services’ listing

LinkedIn appears to be testing a new profile option which would allow users to fill in ‘Service’ offerings on their profile. First spotted by Jane Wong, the new feature could be incredibly useful for business’ and freelancers. Once Services have been added, “profile visitors will have a clear idea of the specific skills an individual has to offer.”

Learn more here.

Snapchat reports Q1 growth

It appears Q1 was a quarter of growth for social media platforms with Snapchat also reporting a slight growth in users. Over the past year, Snapchat has had a flat or negative growth but now the platform is reporting a daily active user jump from 186 million to 190 million. This is a win for Snapchat and has mostly been credited to the complete redevelopment of their Android app.

Read more here.

Facebook is testing a swipeable Newsfeed

The swipeable format of Stories has seen great success so now Facebook is trialling a hybrid version of Newsfeed. This version would see users being able to swipe through the content in the feed after tapping on a specific post so it wouldn’t completely eliminate mindless scrolling from the equation.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 176)

Platform Five: This week’s most important social media changes (edition 176)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook had another data issue, Snapchat may have fixed its revenue problem and Twitter has streamlined its appeal process.

Let’s take a look at these changes in more detail.

Facebook had another data leak

At this point, it’s an achievement for Facebook to go through a week without having an article worthy issue. This week, researchers discovered unprotected Facebook user data including names, passwords, interests and likes on Amazon servers. Reports say there was up to 540 million users whose data was exposed.

Read more here.

Snapchat launches Ad Kit and Audience Network

Snapchat has had a revenue problem from day one which they may finally have found a solution for. The platform will now power ads and Stories in other apps. They’ll do this through their newly launched Snapchat Ad Kit and Snapchat Audience Network which will allow them to integrate into other apps like Tinder.

Find out more here.

RIP Google+

After launching in 2011, Google+ was finally shut down on Tuesday. The social media platform never quite took off but it didn’t stop Google from trying. The final nail in the coffin was a data breach which brought forward its termination date to April 2nd. TechCrunch has put together a timeline of Google+’s triumphs and struggles over the years.

Check it out here.

Twitter adds a streamlined in-app appeal process

Everyone makes mistakes, including Twitter’s moderators because “sometimes they don’t have the full context.” In the past, if you had a tweet reported and felt it was banned by mistake, you could appeal through an online form. Now Twitter has developed an in-app appeal process which they claim can help them get back to users up to 60% faster than before.

Learn more here.

Facebook’s Ad Library will now include all active ads

Ad Library, previously known as Ad Archive, was originally designed to help people learn more about ads that are issue or politics related. Facebook has announced that it is updating Ad Library to include all active page ads that any page is running on its platform. There hasn’t previously been a central place to view all ads.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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