Platform 5: This week’s most important social media changes (edition 145)

Platform 5: This week’s most important social media changes (edition 145)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Instagram has been hacked again, Facebook is taking more steps to improve transparency on the platform and LinkedIn is relaunching groups.

Let’s take a look at these changes in more detail.

Instagram has been hacked…again

While Instagram hasn’t officially acknowledged that there was a hack, multiple users found themselves locked out of their accounts this week after hackers we successful in accessing Instagram’s user database.

If you’ve found yourself locked out of your account, follow these steps to regain access.

Facebook added a new authorisation process for page managers

As part of its push towards transparency, users who manage pages with a ‘large US audiences’ will be asked to complete an authorisation process which is supposed to make it harder for people to run pages from fake accounts. Page managers won’t be able to continue publishing until they have completed the authorisation process.

Find out more here.

LinkedIn is relaunching groups

LinkedIn is relaunching groups within its main app after quietly removing its standalone app earlier this year. They will be streamlining the service by cutting out several features that previously existed as part of the app.

Learn more here.

Instagram added private polls to direct messages

Poll stickers on Instagram stories have been hugely successful. Starting this week, users will now be able to send a poll privately in group or individual direct messages. The process is pretty much the same as to how you’d add a sticker to your Instagram Story only if you send the poll to a group, everyone will be able to see how everyone else voted.

Read more here.

Facebook is testing a new way to help users follow breaking news stories

Since the removal of the trending news section, Facebook has been looking for other options to help people follows breaking news stories. One of the ways they’re now trialling is ‘Facebook breaking news tags’, that will appear on posts related to any ‘live’ story. Users will then be able to follow and receive updates about that particular story.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 144)

Platform 5: This week’s most important social media changes (edition 144)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Big changes (that could affect organic reach) are being tested and rolled out across Facebook, Pinterest is rolling out max width videos to all advertisers and Snapchat daily active users are on the decline.

Let’s take a look at these changes in more detail.

Facebook announces new updates for pages

A whole range of new updates for Facebook pages has been announced this week which are aimed at “making it easier for local businesses to maximise their exposure on the platform.” The updates include an updated recommendations page, changes to the product and services listing and expanding the job listing feature to all regions.

Learn more here.

Pinterest rolls out max width video ads to all business’

After a few months of testing, Pinterest has announced that it will now expand its attention-grabbing ‘max-width’ videos to all advertisers around the world. Max videos are 4x bigger than the standard grid tile and Pinterest stated that they’ve seen “an increase in engagement rates for this format” compared to usual advertising.

Find out more here.

Facebook tests replacing the ‘Share’ button with a ‘Message’ button on posts

Organic reach is being hit left, right and centre these days. A new test spotted by Matt Navarra shows that Facebook is considering replacing the ‘Share’ button on Newsfeed posts with a ‘Message’ button. Sharing is currently a key factor in maintaining and increasing organic reach so this change could see organic reach drop even lower.

Read more here.

Snapchat loses 3 million daily active users in Q2

Just 17 months after going public, the company is reporting that their daily active users have declined from 191 million to 188 million. Those are still pretty big numbers but it’s nothing compared to Instagram’s 400 million daily active users less than two years after the feature launched. Is this the beginning of the end for the app?

Read more here.

Facebook is shutting down Friend List feeds

The Friends List feature allowed users to scroll through posts that only came from users in a certain group – family, school, work etc. Starting today, Facebook is removing that feature from the platform. Users will still be able to create and update these lists but they’ll have to work a little harder to keep up to date with what’s happening.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 143)

Platform 5: This week’s most important social media changes (edition 143)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

New voice-activated lenses have been rolled out on Snapchat, tweets can no longer be automatically cross-posted to Facebook, and Facebook and Instagram now tell you how long you’re spending on the platform.

Let’s take a look at these changes in more detail.

Facebook and Instagram now show you how many minutes you’re online

How many times have you found yourself endlessly scrolling through your Facebook or Instagram feed? Both platforms have rolled out ‘your time on platform’ features in the US that will tell users the average time they’ve spent on the platform in the past 7 days. The feature will be rolled out to everyone in coming weeks.

Read more here.

YouTube now supports vertical video on desktops

YouTube’s desktop player has had an upgrade. It will now automatically adapt to a video’s aspect ratio as well as different screen sizes which will do away with those black bars. This is an important step for the platform in a time where video content is crucial.

Learn more here.

You can no longer cross-post tweets to Facebook

Due to an update on Facebook’s end, users will no longer be able to automatically cross-post your tweets from Twitter to Facebook. You can still share tweets on Facebook but you’ll need to manually copy the link and paste it into the status update like any other article.

Read more here.

Snapchat launches voice-activated lenses

New lenses have been launched this week that respond to voice commands. The lenses will respond to simple English words such as hi, love, yes, no and wow which will activate animations in the same way that opening your mouth or raising your eyebrows does currently.

Find out more here.

Facebook has updated their video metrics to provide more clarity

Facebook has been championing the video train for a while. To further encourage the use of video, Facebook is updating a variety of video metrics to help ‘provide more clarity on performance’.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 142)

Platform 5: This week’s most important social media changes (edition 142)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Reactions are coming to Instagram stories, LinkedIn messages are getting an upgrade and Snapchat is cashing out of Snapcash.

Let’s take a look at these changes in more detail.

Twitter introduces new API restrictions

Twitter has announced new restrictions that will affect developers who are wanting to access the platform’s API. Twitter hopes that the new restrictions will help “increase accountability for apps creating and engaging with high volumes of content and accounts on [the platform].”

Learn more here.

Instagram is adding reactions to Stories

Facebook style reactions are coming to Instagram Stories as a new way to engage with posts. This change is not surprising given the increase in the use of reactions on Facebook and the fact that Facebook has announced that they will be introducing reactions to Facebook Stories.

Read more here.

Snapchat is giving up on Snapcash

The peer-to-peer payment feature, Snapcash, was created in partnership with Square and seemed like a good idea at the time. Unfortunately for Snapchat, it because the preferred currency for erotic online content so rather than deal with the PR issues associated with that, Snapchat has decided to discontinue the feature from August 30.

More information here.

LinkedIn messages are getting an upgrade

New updates to LinkedIn’s messaging function aim to improve the functionality and make it a more enjoyable and easier to communicate on the platform. Some of the new features include on the go attachments, group messaging and the ability to use emojis.

Read the full list of new features on LinkedIn’s blog.

Instagram is now telling your friends when you are online

No longer can you be a silent stalker on Instagram. A new feature (similar to the one that already exists on Facebook) is being introduced which will indicate when you’re online and available to chat. The new status dot indicator will appear in the direct inbox and in your friend list when you share a post from your feed.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 141)

Platform 5: This week’s most important social media changes (edition 141)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Twitter’s account purge has caused significant follower drops to some profiles, Instagram is updating its two-factor authentication feature and Facebook has to deal with yet another problem: movie piracy.

Let’s take a look at these changes in more detail.

Twitter account removals have seen followers drop by up to 70%

Twitter has shown us that it is serious about cleaning up its platform. They’ve invested in anti-abuse technology provider Smyte, questioned 9.9million accounts about spamming practices and now they’ve removed all accounts from the platform that have previously been blocked for spam. This clean up has meant some accounts have lost up to 70% of their follower base.

Find out more here.

Facebook is testing info labels on branded content

As part of its shift towards greater transparency, Facebook is testing new labels on branded content that provide the viewer with more information about the parties in the partnership. These labels look very similar to the info tags that have been rolled out for political accounts.

Read more here.

Instagram is building a new, non-SMS, two-factor authentication

Traditional two-factor authentication using a mobile number isn’t as safe as it might seem. Hackers can apparently access your account by porting your number onto a new SIM card and request a password change without you knowing. To help stop hackers, Instagram is building a system that works with third-party security apps.

Learn more here.

Facebook has a movie piracy problem

Fake news, data breaches, election meddling, the list of problems Facebook has faced in recent times is long and growing. Movie piracy has become a huge problem for Facebook with users using groups to share pirated copies of movies to tens of thousands of members.

Read more here.

Facebook introduces new creative tools to Ads Manager App

If you’ve ever used the Facebook Ads Manager app, you know it can be a bit fiddly to use. Facebook is looking to fix this by introducing new creative tools for the app to make it easier for business owners and marketers to ‘create and manage their ad campaigns on the go’.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 140)

Platform 5: This week’s most important social media changes (edition 140)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

It’s been a busy week for all the major players with YouTube, Facebook and Pinterest introducing new features while Twitter and Instagram are both tackling spam and scam issues.

Let’s take a look at these changes in more detail.

YouTube launches a new tool for finding and removing unauthorised re-uploads

This week, a new tool has been launched to help creators protect their work. There are already a number of ways in which creators can protect their videos from copywriting fraud on the platform but this new tool will make the process more efficient by automatically scanning newly uploaded content to check if it’s a re-upload of an existing video.

More details here.

Facebook’s new AR ads allow you to try on products

Facebook has been experimenting with AR for a while now, their newest development will enable users to virtually try on different products featured in ads. This new ad format is in its early stages but Facebook is confident that it will provide brands with greater exposure to more users.

Find out more about the new feature here.

Twitter will shut down metrics for accounts previously locked as spam

Have you noticed your Twitter follower count drop in recent days? You’re not alone. Twitter is purging accounts that have been previously locked for spammy behaviour and removing them from follower metrics. Accounts with bigger followings are likely to see the most significant drops.

Read more here.

Pinterest adds new group collaboration tools

Group boards are now a thing on Pinterest. This group collaboration tool will make it easier to plan for events and functions through the app which aligns with rising user behaviour patterns on the platform. Group collaboration may not add to Pinterest’s marketing potential but it could generate greater engagement.

Find out more here.

Instagram is testing a new verification process

The sacred blue tick on Instagram has been limited to “notable” and “authentic” accounts which usually meant celebs, media outlets and big brands. But this has led to scams offering to verify your account in exchange for hundreds or thousands of dollars. To help protect users from scammers, Instagram is testing a new in-app form that allows users to request a verified profile.

More details here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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