Platform 5: This week’s most important social media changes (edition 118)

Platform 5: This week’s most important social media changes (edition 118)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Snapchat lets you mute content, Messenger launches a new hub to help marketers and developers, Instagram expands advertiser image options, and is Facebook going to launch a dislike button?

Let’s take a look at these changes in more detail.

More image options for advertisers on Instagram

Beginning with a limited number of businesses, Instagram will now allow advertisers up to three pieces of media (image / film) in each Stories ad. Previously it was limited to one. The expansion will allow businesses to give more context to ads with more scope to tell stories and drive engagement with products and services.

Read the announcement from Instagram here and stay tuned as the feature rolls out globally.

Mute users on SnapChat

It launched with little noise – but you can now mute notifications from groups or users on Snapchat. It’s aptly named ‘Do Not Disturb’ so you can zone out from the unwanted noise and focus on the content you really want. Australia is one of three markets where the featuer has taken effect.

More here.

New Messenger website

Businesses and developers can now delve deeper into Messenger with the launch of an updated site for the platform. It’ll act as a central depository for all the Messenger information you’ll need to support your activities, including (among others) best practice and solutions guides, newsroom and educational content for developers.

More details here.

Snapchat merchandise

That’s right – the app now has a merchandise store for you to get hold of your favourite branded items (including the dancing hot dog). Get them while they’re hot.

Details here.

Downvote on Facebook

Dislike a comment? Facebook’s testing a dislike (thumbs down) feature for you to share your disapproval. The test doesn’t mean that this function will be rolled out globally, but if it does it’ll give brands a whole lot more insights into the reactions and sentiment of what they’re publishing and how they’re engaging. Watch this space.

More here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

The Best of 2017 in Technology, Content and Culture

The Best of 2017 in Technology, Content and Culture

End of year means the inevitable flood of ‘top’, ‘most’ and ‘best’ lists, along with the obligatory predictions for what’s to come next year.

Here at Kamber we’ve been keeping our eyes on the best of the best in technology, content and culture from Australia and around the world. Here’s what’s caught our attention – all conveniently curated in one place for your enjoyment.

Happy Holidays – bring on 2018!

Google’s most searched 2017
The top trends data reveals that we’re mostly asking Google ‘how’, seeking to make sense of the world around us. Sport was the single most searched topic in Australia.

The most shared Facebook content
The team at BuzzSumo supply a nice wrap up with insights broken down by sector. Not everyone can break the internet like some of the content featured, but there’s important and valuable lessons for content marketers in here nonetheless.

Facebook Australia’s most discussed topics
When planning and developing content it’s always great to know what’s resonating and what people are looking for. Facebook Australia’s most discussed list for Australia in 2017 is a great insight into just that.

Twitter Australia’s most discussed topics
Not to be outdone by Facebook, Twitter Australia also released its most discussed topics list… and there’s some differences in there. Not to spoil it for you, but politics and marriage equality topped the list.

Apple’s apps of the year
Chosen by App Store editors, this list crosses a heap of themes (from photography to mindfulness) and will definitely pique your curiosity. Give some of them a try over the festive season break!

100 Best Android Apps of the Year
Not an Apple user? We’ve got you covered – this top 100 from Digital Trends covers everything from productivity to news and sports.

Car of the Year
Never heard of a Skoda Kodiaq? You have now – and news.com.au’s team of reviewers think it’s pretty darn good.

Albums of the Year
The team at BBC’s 6 Music has spoken – this is what your ears should feast on over the festive season. Enjoy!

TIME Person of the Year
Yes it’s already been reported far and wide, but we love it. Here’s to all the silence breakers.

Netflix’s Most Binged Shows of the Year
Check how your bingeing compared to others and add to your ‘must watch’ list for the festive season.

Pantone’s Colour of the Year
Pantone has spoken – Ultra Violet 18-3838 is where it’s at in terms of colour for 2018. Get familiar with it – you’ll be seeing A LOT more of it in the year ahead.

The New Yorker’s Best Podcasts of 2017
It’s been a great year for podcasting – feast your ears on these recommendations from The New Yorker.

Best books of 2017
The esteemed panel at The Guardian has put together a formidable list of reads featuring something for everyone.

Best memes of 2017
Who doesn’t love a good meme? Here’s 50 of the best courtesy of Thrillist.

Best new TV shows
Netflix ain’t the only one serving up binge-worthy content – Paste Magazine has compiled its best 17 from across TV-land this year.

Platform 5: This week’s most important social media changes (edition 109)

Platform 5: This week’s most important social media changes (edition 109)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

LinkedIn Career Advice mentoring, Instagram increases mobile browser function, Facebook launches Creator app for video and Trust Indicator for publishers.

Let’s take a look at these changes in more detail.

LinkedIn Career Advice

The professional social network is rolling out LinkedIn Career Advice – its formal mentoring offer which links mentors and mentees with one another. For brands and businesses it’s another opportunity to link your best and brightest with talent out there in the marketplace.

Read more about the LinkedIn feature here.

Facebook’s Creator app

Video broadcasters on Facebook now have a suite of new effects (including intros and outros) available to them thanks to the platform’s Creator app. It’s another big push by Facebook into video as it battles YouTube for views.

Learn more about Facebook’s Creator app and its features for broadcasters here.

Facebook Trust Indicator

Facebook has started rolling out Trust Indicator to publishers, a feature that will allows users to access more information about the publication / content they’re reading, including ownership, fact-checking policy and ethics policy. It’s Facebook’s latest effort to tackle the fake news issue and will roll-out more broadly to publishers in coming months.

Read more here.

Instagram Stories on your browser

To date most Instagram activity has been enabled through the app on your mobile device. With this latest change, the platform allows you to create Stories and save posts you like direct from your mobile browser on Instagram.com. That said, Instagram is yet to enable posting from desktop, but this new feature may have taken us one step closer.

Read more about the Instagram update here.

Messenger increases image resolution

With its latest update, Facebook Messenger now allows image sharing at 4K resoltion – while maintaining the speed of sending and receiving images through chats on the platform. Good news for the 17 billion images that Facebook claims are shared on the platform each month!

Read Facebook’s announcement here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Pin It on Pinterest