Platform Five: This week’s most important social media changes (edition 158)

Platform Five: This week’s most important social media changes (edition 158)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

LinkedIn announced the next evolution of Company Pages, YouTube and Instagram introduce new shopping features ahead of the festive season and Pinterest is making it easier to turn followers into website visitors.

Let’s take a look at these changes in more detail.

New ways to complete Christmas shopping on YouTube & Instagram

Just in time for the festive season, YouTube and Instagram have launched new features that make it easy for users to shop while consuming content. Both platforms have released the ability to shop for products featured in videos, while Instagram also lets users save products in a wishlist. Brands will be able to control their inventory, prices and photos from one centralised backend on Instagram.

Read more here.

Facebook alters their algorithm to reduce the spread of misinformation & fake news

In a move that promises to cut down on misinformation and clickbait – without necessarily deleting content altogether – Facebook has released features that reduce how far problematic posts can spread. Essentially, posts that the new algorithm deems pr1ovocative will gradually decrease their reach so they still appear on some newsfeeds but won’t spread any further. Hopefully, the change will mean false information struggles to get a foothold in online conversation.

Read Mark Zuckerberg’s blog post on the issue here.

LinkedIn announces new updates to Company Pages

LinkedIn rolled out a suite of features that will make it easier – and more enjoyable – to engage with professional communities. Pages can now share documents and slide decks, and use hashtags that help users find relevant content. The social platform is also launching new APIs, meaning you’ll be able to connect your LinkedIn profile with third-party publishing platforms like HootSuite and Crunchbase.

Find out more here.

Pinterest is making it easier to turn casual followers into website readers

Pinterest is reducing the number of clicks a user needs to take to navigate onto a brand’s website, meaning it’s becoming quicker for users to shop their feed. In the past, users needed to click on a pin, then click a link on the following page in order to visit a website. Now, users can click a link and shop right away for the products that catch their eye.

Learn more here.

Facebook begins ‘Remove’ Messenger feature rollout

Last week Facebook announced that they would be introducing the ability to unsend or ‘remove’ messages in Messenger provided it was within 10 minutes of the message being delivered. Users in Poland, Bolivia, Colombia and Lithuania can now access the feature and it’s expected to be rolled out globally in the coming days.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 156)

Platform Five: This week’s most important social media changes (edition 156)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Snapchat lenses have come to desktop to make your business meetings all the more interesting, Twitter is making it easier to change up your news feed and Vimeo videos can now be shared directly to LinkedIn.

Let’s take a look at these changes in more detail.

Facebook is testing a new layout for Facebook Stories

It’s no secret that Facebook Stories have not been as successful as Facebook would’ve liked. So now they’re trying a new, rather in your face, tactic – a new layout that places six Stories right at the top of the news feed. When you first open the app, the new layout takes up almost the entire screen so there’s no missing it.

Find out more here.

Twitter is testing a new home screen button

Previously, the option to switch between a reverse chronological feed and an algorithmic feed was buried deep within Twitter’s settings. Twitter announced today that they’ll be testing a new button on the home screen of a select number of iOS users that will allow them instantly switch between the two newsfeed options.

Learn more here.

Snapchat brings lenses to desktop

A new desktop extension has been released by Snapchat this week that will allow users to access lenses from their desktop computers. Lenses can now be integrated with Skype, YouTube, Facebook live, even Zoom. This new addition may temporarily increase app usage but it is unlikely to help stop Snap’s user drop off in the long term.

Read more here.

Page and Business recommendations have been added to Facebook Groups

A ‘Recommendations’ panel has been added to Facebook groups. This new addition will collate all the Business’ and Pages that group members have recommended into one place. It creates a new avenue for business discovery with potentially a more engaged audience as users are more likely to trust and act on the opinions of those they’re interacting with.

Find out more here.

Vimeo subscribers can now publish directly to LinkedIn

Vimeo announced a new feature that will allow videos to be published directly to LinkedIn. This may seem like a small change but it’s an indication that Vimeo has given up on being just an online video watching platform, rather a leading platform for publishers who need to embed content.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 153)

Platform Five: This week’s most important social media changes (edition 153)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

This week we’re saying goodbye to Google+, exploring ‘Snap Originals’ through VR and taking a look at 3D photos on Facebook. All that and more in this week’s Platform Five.

Instagram is testing tapping instead of scrolling through posts

Instagram is “always testing ways to improve the experience on [the platform].” Their newest test will see users tapping their way through the explore page, as they do for Stories, instead of scrolling. There’s no confirmation as to if or when they’d introduce the same change to the main newsfeed.

Learn more here.

Facebook is rolling out 3D photos

Announced back at their F8 conference in May, Facebook has begun rolling out 3D photos which work by adding depth to your portrait mode photos. Everyone can now view 3D photos in their feed but the ability to create them is still being rolled out which will happen over the coming weeks.

Find out more here.

Google is shutting down Google+ for consumers

Google+ is being shut down for consumers, not that anyone will really miss it. The final nail in the coffin was not the lack of engagement on the platform but a security breach that exposed up to 500,000 Google+ accounts to unauthorised users.

Read more here.

Snapchat introduces ‘Snap Originals’

Snap Originals are exclusive shows “created by some of the world’s greatest storytellers” that will only be accessible through the Snapchat platform. Exclusive content is not new to Snapchat but this will be the first time users will be able to experience the scenes in VR.

Learn more here.

Facebook is releasing a first-party cookie option

As of October 24, publishers, advertisers, and developers will be able to use first-party cookies for ads. Advertisers will have the option of choosing first or third party cookies but it’s recommended that they choose first-party so they can “reach more customers and be more accurate in measurement reporting.”

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 148)

Platform 5: This week’s most important social media changes (edition 148)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Twitter is testing new layouts for replies, Instagram could be launching a standalone shopping app and YouTube has introduced new charitable giving tools.

Let’s take a look at these changes in more detail.

Instagram is building a standalone shopping app

Currently, brands can use Shopping Tags to link directly to products on their own websites from images on their profile. Reports have surfaced this week which stated that Instagram is now working on a new standalone shopping app that will let users browse through images and make purchases directly within the app.

Find out more here.

Twitter is testing a new layout for replies

Twitter is experimenting with a couple of new layouts for Tweet replies to help encourage greater engagement on the platform. None of the designs have been finalised yet but they’re reaching out to the Twittersphere to ask for feedback.

Explore them for yourself here.

YouTube introduces new tools to facilitate charitable giving

To help creators “build deep and meaningful connections” with their fans, YouTube is launching ‘YouTube Giving’. The program is currently open to over 1 million nonprofits and includes a variety of different fundraising features and a chat feature.

Discover more here.

Instagram launches a parent portal to teach internet safety

The online social media space is ever changing and it can be difficult to keep up with even if you’re fully immersed in it. Instagram is trying to make this task a little bit easier by publishing a guide on the app for parents which can be found on their wellbeing site.

Learn more here.

Snap Spectacles get a new look

According to Snapchat, V2 of the Snap Spectacles have been much more successful that V1 with users reportedly capturing up to 40% more content with the glasses than they did with V1. Now they’ve got a fresh new look with two new ‘fashionable’ options to choose from.

Take a look for yourself here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 144)

Platform 5: This week’s most important social media changes (edition 144)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Big changes (that could affect organic reach) are being tested and rolled out across Facebook, Pinterest is rolling out max width videos to all advertisers and Snapchat daily active users are on the decline.

Let’s take a look at these changes in more detail.

Facebook announces new updates for pages

A whole range of new updates for Facebook pages has been announced this week which are aimed at “making it easier for local businesses to maximise their exposure on the platform.” The updates include an updated recommendations page, changes to the product and services listing and expanding the job listing feature to all regions.

Learn more here.

Pinterest rolls out max width video ads to all business’

After a few months of testing, Pinterest has announced that it will now expand its attention-grabbing ‘max-width’ videos to all advertisers around the world. Max videos are 4x bigger than the standard grid tile and Pinterest stated that they’ve seen “an increase in engagement rates for this format” compared to usual advertising.

Find out more here.

Facebook tests replacing the ‘Share’ button with a ‘Message’ button on posts

Organic reach is being hit left, right and centre these days. A new test spotted by Matt Navarra shows that Facebook is considering replacing the ‘Share’ button on Newsfeed posts with a ‘Message’ button. Sharing is currently a key factor in maintaining and increasing organic reach so this change could see organic reach drop even lower.

Read more here.

Snapchat loses 3 million daily active users in Q2

Just 17 months after going public, the company is reporting that their daily active users have declined from 191 million to 188 million. Those are still pretty big numbers but it’s nothing compared to Instagram’s 400 million daily active users less than two years after the feature launched. Is this the beginning of the end for the app?

Read more here.

Facebook is shutting down Friend List feeds

The Friends List feature allowed users to scroll through posts that only came from users in a certain group – family, school, work etc. Starting today, Facebook is removing that feature from the platform. Users will still be able to create and update these lists but they’ll have to work a little harder to keep up to date with what’s happening.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 143)

Platform 5: This week’s most important social media changes (edition 143)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

New voice-activated lenses have been rolled out on Snapchat, tweets can no longer be automatically cross-posted to Facebook, and Facebook and Instagram now tell you how long you’re spending on the platform.

Let’s take a look at these changes in more detail.

Facebook and Instagram now show you how many minutes you’re online

How many times have you found yourself endlessly scrolling through your Facebook or Instagram feed? Both platforms have rolled out ‘your time on platform’ features in the US that will tell users the average time they’ve spent on the platform in the past 7 days. The feature will be rolled out to everyone in coming weeks.

Read more here.

YouTube now supports vertical video on desktops

YouTube’s desktop player has had an upgrade. It will now automatically adapt to a video’s aspect ratio as well as different screen sizes which will do away with those black bars. This is an important step for the platform in a time where video content is crucial.

Learn more here.

You can no longer cross-post tweets to Facebook

Due to an update on Facebook’s end, users will no longer be able to automatically cross-post your tweets from Twitter to Facebook. You can still share tweets on Facebook but you’ll need to manually copy the link and paste it into the status update like any other article.

Read more here.

Snapchat launches voice-activated lenses

New lenses have been launched this week that respond to voice commands. The lenses will respond to simple English words such as hi, love, yes, no and wow which will activate animations in the same way that opening your mouth or raising your eyebrows does currently.

Find out more here.

Facebook has updated their video metrics to provide more clarity

Facebook has been championing the video train for a while. To further encourage the use of video, Facebook is updating a variety of video metrics to help ‘provide more clarity on performance’.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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