Platform Five: This week’s most important social media changes (edition 176)

Platform Five: This week’s most important social media changes (edition 176)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook had another data issue, Snapchat may have fixed its revenue problem and Twitter has streamlined its appeal process.

Let’s take a look at these changes in more detail.

Facebook had another data leak

At this point, it’s an achievement for Facebook to go through a week without having an article worthy issue. This week, researchers discovered unprotected Facebook user data including names, passwords, interests and likes on Amazon servers. Reports say there was up to 540 million users whose data was exposed.

Read more here.

Snapchat launches Ad Kit and Audience Network

Snapchat has had a revenue problem from day one which they may finally have found a solution for. The platform will now power ads and Stories in other apps. They’ll do this through their newly launched Snapchat Ad Kit and Snapchat Audience Network which will allow them to integrate into other apps like Tinder.

Find out more here.

RIP Google+

After launching in 2011, Google+ was finally shut down on Tuesday. The social media platform never quite took off but it didn’t stop Google from trying. The final nail in the coffin was a data breach which brought forward its termination date to April 2nd. TechCrunch has put together a timeline of Google+’s triumphs and struggles over the years.

Check it out here.

Twitter adds a streamlined in-app appeal process

Everyone makes mistakes, including Twitter’s moderators because “sometimes they don’t have the full context.” In the past, if you had a tweet reported and felt it was banned by mistake, you could appeal through an online form. Now Twitter has developed an in-app appeal process which they claim can help them get back to users up to 60% faster than before.

Learn more here.

Facebook’s Ad Library will now include all active ads

Ad Library, previously known as Ad Archive, was originally designed to help people learn more about ads that are issue or politics related. Facebook has announced that it is updating Ad Library to include all active page ads that any page is running on its platform. There hasn’t previously been a central place to view all ads.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 171)

Platform Five: This week’s most important social media changes (edition 171)

 

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook announced ‘Facebook Showcase’, Snapchat has introduced educational courses for advertisers and Instagram is testing titles for live videos.

Let’s take a look at these changes in more detail.

Instagram is testing titles for Instagram Live

More and more, social media users are watching videos online without sound. This means that it’s more important than ever for videos to include subtitles which could be part of the thinking behind Instagram’s latest test. Users have spotted a new title option for Instagram Live videos which appears at the top of the screen when you start a stream.

Learn more here.

LinkedIn expanded the rollout of their trending news section

LinkedIn’s new trending news section ‘What People are Talking About’ showcases trending topics and content as they happen. After a successful testing period, LinkedIn has begun to roll the feature out to more users. The tool has the ability to help increase content focus and engagement on the platform.

Find out more here.

Snapchat launched a Snap ads education course

Snapchat is the place to go for advertisers who want to reach a younger demographic. If that’s your target market then Snapchat’s newly updated Explore education courses will be worth your time. They’re designed to give advertisers a complete overview of the platform, covering everything from formats to audience targeting to analytics.

Explore the courses for yourself here.

Facebook announced ‘Facebook Showcase’

While Facebook Watch isn’t quite the success they’d hoped it would be (yet), Facebook is moving forward with monetisation offerings. The newest of which is Facebook Showcase. According to Facebook “Showcase will give online video and TV ad buyers…opportunities to reach their target audiences with the highest quality videos on Facebook.”

Learn more here.

LinkedIn added new Salary Insights to job listings

Wage Insights are an expansion of Salary Insights which were rolled out by LinkedIn to some regions last year. They give “personalised insights about jobs where [users] could make more money than their current role.” While LinkedIn doesn’t know exactly what you earn, they can create estimates based on salary information for similar roles in the same location.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

 

Platform Five: This week’s most important social media changes (edition 163)

Platform Five: This week’s most important social media changes (edition 163)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook has had another data breach, Twitter rolls out the ‘Sparkle button’ and Snapchat is taking on TikTok.

Let’s take a look at these changes in more detail.

Facebook adds new features to Messenger

Facebook has added a range of new features to Messenger just in time to capture your holiday snaps. The new additions include two new camera option, boomerang and selfie mode and a few AR sticker options.

Read more here.

Snapchat introduces Lens Challenges

Snapchat is taking a page out of TikTok’s book and introducing challenge lenses. Challenge lenses allow users to “get their creative juices flowing” and participate in musical medleys or just film themselves dancing to the selected challenge song. It’s worked well for TikTok but will it save Snapchat’s declining user base?

Learn more here.

Facebook had yet another data breach

We’d hoped that we wouldn’t still be writing about these by now but Facebook has disclosed that there was another bug on their platform that exposed users photos to third-party apps. They say the problem has now been fixed but its left another strike against the Facebook name.

Find out more here.

Twitter rolls out the ability to switch timelines to all users

Initial tests were announced back in September that would give users the ability to switch their timelines between algorithm and reverse chronological timelines. Twitter is now bringing the ‘Sparkle button’ as it has so been named to all users.

Read more here.

Facebook launched an inspiration section for business’

Facebook is trying to make its business manager a source of inspiration for business creative. The new section shows examples of the most creative ads and the best performing creative from across Facebook’s platform.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 158)

Platform Five: This week’s most important social media changes (edition 158)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

LinkedIn announced the next evolution of Company Pages, YouTube and Instagram introduce new shopping features ahead of the festive season and Pinterest is making it easier to turn followers into website visitors.

Let’s take a look at these changes in more detail.

New ways to complete Christmas shopping on YouTube & Instagram

Just in time for the festive season, YouTube and Instagram have launched new features that make it easy for users to shop while consuming content. Both platforms have released the ability to shop for products featured in videos, while Instagram also lets users save products in a wishlist. Brands will be able to control their inventory, prices and photos from one centralised backend on Instagram.

Read more here.

Facebook alters their algorithm to reduce the spread of misinformation & fake news

In a move that promises to cut down on misinformation and clickbait – without necessarily deleting content altogether – Facebook has released features that reduce how far problematic posts can spread. Essentially, posts that the new algorithm deems pr1ovocative will gradually decrease their reach so they still appear on some newsfeeds but won’t spread any further. Hopefully, the change will mean false information struggles to get a foothold in online conversation.

Read Mark Zuckerberg’s blog post on the issue here.

LinkedIn announces new updates to Company Pages

LinkedIn rolled out a suite of features that will make it easier – and more enjoyable – to engage with professional communities. Pages can now share documents and slide decks, and use hashtags that help users find relevant content. The social platform is also launching new APIs, meaning you’ll be able to connect your LinkedIn profile with third-party publishing platforms like HootSuite and Crunchbase.

Find out more here.

Pinterest is making it easier to turn casual followers into website readers

Pinterest is reducing the number of clicks a user needs to take to navigate onto a brand’s website, meaning it’s becoming quicker for users to shop their feed. In the past, users needed to click on a pin, then click a link on the following page in order to visit a website. Now, users can click a link and shop right away for the products that catch their eye.

Learn more here.

Facebook begins ‘Remove’ Messenger feature rollout

Last week Facebook announced that they would be introducing the ability to unsend or ‘remove’ messages in Messenger provided it was within 10 minutes of the message being delivered. Users in Poland, Bolivia, Colombia and Lithuania can now access the feature and it’s expected to be rolled out globally in the coming days.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 156)

Platform Five: This week’s most important social media changes (edition 156)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Snapchat lenses have come to desktop to make your business meetings all the more interesting, Twitter is making it easier to change up your news feed and Vimeo videos can now be shared directly to LinkedIn.

Let’s take a look at these changes in more detail.

Facebook is testing a new layout for Facebook Stories

It’s no secret that Facebook Stories have not been as successful as Facebook would’ve liked. So now they’re trying a new, rather in your face, tactic – a new layout that places six Stories right at the top of the news feed. When you first open the app, the new layout takes up almost the entire screen so there’s no missing it.

Find out more here.

Twitter is testing a new home screen button

Previously, the option to switch between a reverse chronological feed and an algorithmic feed was buried deep within Twitter’s settings. Twitter announced today that they’ll be testing a new button on the home screen of a select number of iOS users that will allow them instantly switch between the two newsfeed options.

Learn more here.

Snapchat brings lenses to desktop

A new desktop extension has been released by Snapchat this week that will allow users to access lenses from their desktop computers. Lenses can now be integrated with Skype, YouTube, Facebook live, even Zoom. This new addition may temporarily increase app usage but it is unlikely to help stop Snap’s user drop off in the long term.

Read more here.

Page and Business recommendations have been added to Facebook Groups

A ‘Recommendations’ panel has been added to Facebook groups. This new addition will collate all the Business’ and Pages that group members have recommended into one place. It creates a new avenue for business discovery with potentially a more engaged audience as users are more likely to trust and act on the opinions of those they’re interacting with.

Find out more here.

Vimeo subscribers can now publish directly to LinkedIn

Vimeo announced a new feature that will allow videos to be published directly to LinkedIn. This may seem like a small change but it’s an indication that Vimeo has given up on being just an online video watching platform, rather a leading platform for publishers who need to embed content.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 153)

Platform Five: This week’s most important social media changes (edition 153)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

This week we’re saying goodbye to Google+, exploring ‘Snap Originals’ through VR and taking a look at 3D photos on Facebook. All that and more in this week’s Platform Five.

Instagram is testing tapping instead of scrolling through posts

Instagram is “always testing ways to improve the experience on [the platform].” Their newest test will see users tapping their way through the explore page, as they do for Stories, instead of scrolling. There’s no confirmation as to if or when they’d introduce the same change to the main newsfeed.

Learn more here.

Facebook is rolling out 3D photos

Announced back at their F8 conference in May, Facebook has begun rolling out 3D photos which work by adding depth to your portrait mode photos. Everyone can now view 3D photos in their feed but the ability to create them is still being rolled out which will happen over the coming weeks.

Find out more here.

Google is shutting down Google+ for consumers

Google+ is being shut down for consumers, not that anyone will really miss it. The final nail in the coffin was not the lack of engagement on the platform but a security breach that exposed up to 500,000 Google+ accounts to unauthorised users.

Read more here.

Snapchat introduces ‘Snap Originals’

Snap Originals are exclusive shows “created by some of the world’s greatest storytellers” that will only be accessible through the Snapchat platform. Exclusive content is not new to Snapchat but this will be the first time users will be able to experience the scenes in VR.

Learn more here.

Facebook is releasing a first-party cookie option

As of October 24, publishers, advertisers, and developers will be able to use first-party cookies for ads. Advertisers will have the option of choosing first or third party cookies but it’s recommended that they choose first-party so they can “reach more customers and be more accurate in measurement reporting.”

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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