Platform Five: This week’s most important social media changes (edition 184)

Platform Five: This week’s most important social media changes (edition 184)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Twitter now lets users go live with up to three guests, LinkedIn acquired a new company to help them improve their ad targeting, and YouTube shut down its stand-alone gaming app.

Let’s take a look at these changes in more detail.

Twitter now lets you go live with up to three guests

Back in February, Twitter introduced audio-only live streaming Pericope. After a successful trial period, Twitter is bringing the same feature to the main Twitter app. Both iOS and Android users will be able to go live with up to three guests using audio-only streaming.

Learn more here.

LinkedIn acquired a data personalisation platform to improve ad targeting

LinkedIn has been doing a lot in recent months to improve advertising offerings on its platform. This week they’ve announced that LinkedIn has acquired Drawbridge, a data analytics company, so that they could better refine their targeting capacity through the use of Drawbridge’s advances personalisation AI.

Read more here.

A new study provides insight into rising video trends

SocialInsider conducted an analysis of over 9 million Facebook video posts to help answer social media marketer’s questions about using video in the crowded online space and how to optimise videos to promote their business and drive conversations.

Take a look at the insights for yourself.

Snapchat’s working to bring music to the app

Snapchat has reportedly been working to secure music rights deals to allow users to add songs to their snaps. This move could help Snapchat keep TikTok off their backs for a little bit longer and help save its userbase which started to grow again for the first time in quite a while last quarter.

Find out more here.

YouTube has closed its gaming app

This week we said goodbye to YouTube’s stand-alone gaming app. The platform announced in September last year that it would be shutting down the app, which has been around since 2015, to “build a stronger home for the gaming community.”

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 183)

Platform Five: This week’s most important social media changes (edition 183)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

IGTV now supports landscape videos, it was Snapchat’s turn to have a data scandal, and LinkedIn is increasing ad transparency.

Let’s take a look at these changes in more detail.

IGTV now supports landscape videos

IGTV is almost a year old and it’s had a couple of notable changes in its short lifetime, the most recent being the introduction of landscape videos. Creators will now be able to upload landscape videos without putting black bars around the content to make it fit the vertical specifications. Instagram says their “vision is to make IGTV a destination for great content no matter how it’s shot so creators can express themselves how they want.”

Read more here.

Snapchat had its own data scandal

Snapchat has taken a leaf out of Facebook’s book, but not a good one. It’s been revealed that Snap employees abused their privileges and accessed data for the purpose of spying on users. Some of the data accessed included location information, saved Snaps, and personal information such as phone numbers and email addresses.

Learn more here.

LinkedIn now shows all the ads that have run in the last six months

In a bid to keep its platform “a safe, trusted, and professional environment where members can connect with each other, engage with relevant content, and grow their careers” LinkedIn is introducing new ad transparency measures that will allow users to see all sponsored content that an advertiser has run in the past six months from a new ads tab. LinkedIn has confirmed that any engagements from this tab will not impact campaign reporting or costs.

Find out more here.

Facebook is testing a new layout for the Stories composer

Facebook Stories haven’t seen the same take up as Instagram Stories did when they were first introduced. In what could be an attempt to give Facebook Stories a little boost, Facebook is testing a new composer layout that would make it easier to upload and create Stories.

Take a look for yourself here.

Twitter is testing a new carousel ad format for app installs

Twitter has had a love-hate relationship with carousels over the years with nothing really picking up the way they would have liked. This newest attempt seems more promising. Advertisers running app install campaigns can now add multiple images to their ad to provide more context which seems to be more visually appealing than the previous carousels we’ve seen from Twitter.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 179)

Platform Five: This week’s most important social media changes (edition 179)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Instagram launches Quiz stickers for Stories, LinkedIn is trialling a new services feature and Facebook is testing a swipeable Newsfeed.

Let’s take a look at these changes in more detail.

Instagram launches quiz stickers

Earlier this week, Instagram quietly rolled out Quiz stickers for Stories. Quiz stickers are similar to Question and Poll stickers however, they let users pick the question and between two and four answers for their followers to pick from. Quiz stickers are now available on both Android and iOS.

Read more here.

Facebook reaches 2.38 billion users

Believe it or not, Facebook is not a dying platform. Despite everything that’s happened in recent years with numerous privacy and data scandals, Facebook has reported a 55 million user increase on last quarter. Facebook is also reporting that Facebook Stories now has 500 million daily active users.

Find out more here.

LinkedIn is testing a ‘Services’ listing

LinkedIn appears to be testing a new profile option which would allow users to fill in ‘Service’ offerings on their profile. First spotted by Jane Wong, the new feature could be incredibly useful for business’ and freelancers. Once Services have been added, “profile visitors will have a clear idea of the specific skills an individual has to offer.”

Learn more here.

Snapchat reports Q1 growth

It appears Q1 was a quarter of growth for social media platforms with Snapchat also reporting a slight growth in users. Over the past year, Snapchat has had a flat or negative growth but now the platform is reporting a daily active user jump from 186 million to 190 million. This is a win for Snapchat and has mostly been credited to the complete redevelopment of their Android app.

Read more here.

Facebook is testing a swipeable Newsfeed

The swipeable format of Stories has seen great success so now Facebook is trialling a hybrid version of Newsfeed. This version would see users being able to swipe through the content in the feed after tapping on a specific post so it wouldn’t completely eliminate mindless scrolling from the equation.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 176)

Platform Five: This week’s most important social media changes (edition 176)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook had another data issue, Snapchat may have fixed its revenue problem and Twitter has streamlined its appeal process.

Let’s take a look at these changes in more detail.

Facebook had another data leak

At this point, it’s an achievement for Facebook to go through a week without having an article worthy issue. This week, researchers discovered unprotected Facebook user data including names, passwords, interests and likes on Amazon servers. Reports say there was up to 540 million users whose data was exposed.

Read more here.

Snapchat launches Ad Kit and Audience Network

Snapchat has had a revenue problem from day one which they may finally have found a solution for. The platform will now power ads and Stories in other apps. They’ll do this through their newly launched Snapchat Ad Kit and Snapchat Audience Network which will allow them to integrate into other apps like Tinder.

Find out more here.

RIP Google+

After launching in 2011, Google+ was finally shut down on Tuesday. The social media platform never quite took off but it didn’t stop Google from trying. The final nail in the coffin was a data breach which brought forward its termination date to April 2nd. TechCrunch has put together a timeline of Google+’s triumphs and struggles over the years.

Check it out here.

Twitter adds a streamlined in-app appeal process

Everyone makes mistakes, including Twitter’s moderators because “sometimes they don’t have the full context.” In the past, if you had a tweet reported and felt it was banned by mistake, you could appeal through an online form. Now Twitter has developed an in-app appeal process which they claim can help them get back to users up to 60% faster than before.

Learn more here.

Facebook’s Ad Library will now include all active ads

Ad Library, previously known as Ad Archive, was originally designed to help people learn more about ads that are issue or politics related. Facebook has announced that it is updating Ad Library to include all active page ads that any page is running on its platform. There hasn’t previously been a central place to view all ads.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 171)

Platform Five: This week’s most important social media changes (edition 171)

 

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook announced ‘Facebook Showcase’, Snapchat has introduced educational courses for advertisers and Instagram is testing titles for live videos.

Let’s take a look at these changes in more detail.

Instagram is testing titles for Instagram Live

More and more, social media users are watching videos online without sound. This means that it’s more important than ever for videos to include subtitles which could be part of the thinking behind Instagram’s latest test. Users have spotted a new title option for Instagram Live videos which appears at the top of the screen when you start a stream.

Learn more here.

LinkedIn expanded the rollout of their trending news section

LinkedIn’s new trending news section ‘What People are Talking About’ showcases trending topics and content as they happen. After a successful testing period, LinkedIn has begun to roll the feature out to more users. The tool has the ability to help increase content focus and engagement on the platform.

Find out more here.

Snapchat launched a Snap ads education course

Snapchat is the place to go for advertisers who want to reach a younger demographic. If that’s your target market then Snapchat’s newly updated Explore education courses will be worth your time. They’re designed to give advertisers a complete overview of the platform, covering everything from formats to audience targeting to analytics.

Explore the courses for yourself here.

Facebook announced ‘Facebook Showcase’

While Facebook Watch isn’t quite the success they’d hoped it would be (yet), Facebook is moving forward with monetisation offerings. The newest of which is Facebook Showcase. According to Facebook “Showcase will give online video and TV ad buyers…opportunities to reach their target audiences with the highest quality videos on Facebook.”

Learn more here.

LinkedIn added new Salary Insights to job listings

Wage Insights are an expansion of Salary Insights which were rolled out by LinkedIn to some regions last year. They give “personalised insights about jobs where [users] could make more money than their current role.” While LinkedIn doesn’t know exactly what you earn, they can create estimates based on salary information for similar roles in the same location.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

 

Platform Five: This week’s most important social media changes (edition 163)

Platform Five: This week’s most important social media changes (edition 163)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook has had another data breach, Twitter rolls out the ‘Sparkle button’ and Snapchat is taking on TikTok.

Let’s take a look at these changes in more detail.

Facebook adds new features to Messenger

Facebook has added a range of new features to Messenger just in time to capture your holiday snaps. The new additions include two new camera option, boomerang and selfie mode and a few AR sticker options.

Read more here.

Snapchat introduces Lens Challenges

Snapchat is taking a page out of TikTok’s book and introducing challenge lenses. Challenge lenses allow users to “get their creative juices flowing” and participate in musical medleys or just film themselves dancing to the selected challenge song. It’s worked well for TikTok but will it save Snapchat’s declining user base?

Learn more here.

Facebook had yet another data breach

We’d hoped that we wouldn’t still be writing about these by now but Facebook has disclosed that there was another bug on their platform that exposed users photos to third-party apps. They say the problem has now been fixed but its left another strike against the Facebook name.

Find out more here.

Twitter rolls out the ability to switch timelines to all users

Initial tests were announced back in September that would give users the ability to switch their timelines between algorithm and reverse chronological timelines. Twitter is now bringing the ‘Sparkle button’ as it has so been named to all users.

Read more here.

Facebook launched an inspiration section for business’

Facebook is trying to make its business manager a source of inspiration for business creative. The new section shows examples of the most creative ads and the best performing creative from across Facebook’s platform.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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