Platform Five: This week’s most important social media changes (edition 158)

Platform Five: This week’s most important social media changes (edition 158)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

LinkedIn announced the next evolution of Company Pages, YouTube and Instagram introduce new shopping features ahead of the festive season and Pinterest is making it easier to turn followers into website visitors.

Let’s take a look at these changes in more detail.

New ways to complete Christmas shopping on YouTube & Instagram

Just in time for the festive season, YouTube and Instagram have launched new features that make it easy for users to shop while consuming content. Both platforms have released the ability to shop for products featured in videos, while Instagram also lets users save products in a wishlist. Brands will be able to control their inventory, prices and photos from one centralised backend on Instagram.

Read more here.

Facebook alters their algorithm to reduce the spread of misinformation & fake news

In a move that promises to cut down on misinformation and clickbait – without necessarily deleting content altogether – Facebook has released features that reduce how far problematic posts can spread. Essentially, posts that the new algorithm deems pr1ovocative will gradually decrease their reach so they still appear on some newsfeeds but won’t spread any further. Hopefully, the change will mean false information struggles to get a foothold in online conversation.

Read Mark Zuckerberg’s blog post on the issue here.

LinkedIn announces new updates to Company Pages

LinkedIn rolled out a suite of features that will make it easier – and more enjoyable – to engage with professional communities. Pages can now share documents and slide decks, and use hashtags that help users find relevant content. The social platform is also launching new APIs, meaning you’ll be able to connect your LinkedIn profile with third-party publishing platforms like HootSuite and Crunchbase.

Find out more here.

Pinterest is making it easier to turn casual followers into website readers

Pinterest is reducing the number of clicks a user needs to take to navigate onto a brand’s website, meaning it’s becoming quicker for users to shop their feed. In the past, users needed to click on a pin, then click a link on the following page in order to visit a website. Now, users can click a link and shop right away for the products that catch their eye.

Learn more here.

Facebook begins ‘Remove’ Messenger feature rollout

Last week Facebook announced that they would be introducing the ability to unsend or ‘remove’ messages in Messenger provided it was within 10 minutes of the message being delivered. Users in Poland, Bolivia, Colombia and Lithuania can now access the feature and it’s expected to be rolled out globally in the coming days.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 150)

Platform 5: This week’s most important social media changes (edition 150)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Shopping tags have been rolled out across Instagram Stories, Twitter is shifting their focus away from algorithms with two new changes and Pinterest has opened their API to third-parties.

Let’s take a look at these changes in more detail.

Instagram is expanding Shopping Tags in Stories

Testing for Shopping in Stories began back in June this year and has now been rolled out to all business accounts. With over 400M accounts using Stories every day, this rollout will help make it even easier for business’ to connect with their customer’s and generate some extra cash.

Read more here.

Twitter is allowing users to bring back chronological timelines

Twitter is “giving users more control over their timeline” by allowing them to switch their timelines to a reverse chronological order. This will mean that users can choose to see the “best tweet” first or to see the most recent tweet.

Learn more here.

Pinterest has opened their API access to help encourage influencer marketing

Pinterest may not be on your list of business social media accounts but perhaps it should be. The platform has grown by 50 million DAU in the last 12 months and now they’ve announced that they’re opening their “content marketing API to third-party influencer platforms to help brands and influencers collaborate more effectively.”

Find out more here.

Instagram is testing new hashtag options

The classic which is better, including your hashtags in the caption or in the first comment debate may become a thing of the past with Instagram testing a new option that would let users include hashtags in a separate field to the caption.

Take a look at the feature here.

Twitter is testing up and down voting on tweets

Algorithms are great in theory, learn what users like through their interactions and show them content that is similar to what they’ve engaged with in the past. But we all know in practice, algorithms can be hit and miss so Twitter is experimenting with an up / down voting system to help give the algorithm a boost.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 149)

Platform 5: This week’s most important social media changes (edition 149)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook is working to help better protect their advertiser’s brands, YouTube is launching vertical video ad formats and Pinterest has reached 250 million daily active users.

Let’s take a look at these changes in more detail.

Facebook implements new ad placement controls to protect brands

Advertisers have limited control over what content their ads are placed alongside which can lead to unwanted associations being made between the brand and the material that’s being displayed. Facebook has announced two new measures that will enable video advertisers to have more control over in-stream placements.

Learn more here.

Instagram is working on a video tagging feature

Tagging people in content is a great way to increase organic reach so Instagram is working on a solution to allow users to tag their followers in videos. It’s harder to overlay text over the moving images so Instagram is still investigating the best way to go about it.

Find out more here.

Pinterest has hit 250 million daily active users

Pinterest has invested a lot of time into new features that help make the platform more enticing for advertisers and users. Their hard work has paid off with the platform announcing that they’ve met the 250 million DAU mark which is an increase of 50 million from this time last year.

Read more here.

YouTube to launch vertical video ads

It’s common knowledge that mobile content consumption far exceeds desktop. Which is why Youtube reconfigured it’s platform to accommodate vertical video and now they’re doing the same for ads. Vertical video ads will follow the same format and still be skippable after five seconds.

Learn more here.

Facebook’s Canvas is now an ‘Instant Experience’

Canvas has a new look and a new name to compliment the change. Canvas ads will now be called ‘Instant Experience’ which Facebook says “better reflects what the ad solution offers people.” Their in-built templates also received an update and are usable across Facebook and Instagram.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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