Platform 5: This week’s most important social media changes (edition 143)

Platform 5: This week’s most important social media changes (edition 143)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

New voice-activated lenses have been rolled out on Snapchat, tweets can no longer be automatically cross-posted to Facebook, and Facebook and Instagram now tell you how long you’re spending on the platform.

Let’s take a look at these changes in more detail.

Facebook and Instagram now show you how many minutes you’re online

How many times have you found yourself endlessly scrolling through your Facebook or Instagram feed? Both platforms have rolled out ‘your time on platform’ features in the US that will tell users the average time they’ve spent on the platform in the past 7 days. The feature will be rolled out to everyone in coming weeks.

Read more here.

YouTube now supports vertical video on desktops

YouTube’s desktop player has had an upgrade. It will now automatically adapt to a video’s aspect ratio as well as different screen sizes which will do away with those black bars. This is an important step for the platform in a time where video content is crucial.

Learn more here.

You can no longer cross-post tweets to Facebook

Due to an update on Facebook’s end, users will no longer be able to automatically cross-post your tweets from Twitter to Facebook. You can still share tweets on Facebook but you’ll need to manually copy the link and paste it into the status update like any other article.

Read more here.

Snapchat launches voice-activated lenses

New lenses have been launched this week that respond to voice commands. The lenses will respond to simple English words such as hi, love, yes, no and wow which will activate animations in the same way that opening your mouth or raising your eyebrows does currently.

Find out more here.

Facebook has updated their video metrics to provide more clarity

Facebook has been championing the video train for a while. To further encourage the use of video, Facebook is updating a variety of video metrics to help ‘provide more clarity on performance’.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

New tech news: GoPro Fusion and 360 video

New tech news: GoPro Fusion and 360 video

Every now and then something comes along with the potential to shift the landscape. In our first edition of New Tech News we dive into the growing use of 360 video and video production, along with the latest 360 video offering from market leader GoPro.


The state of 360 video

Across the industry, 360 has yet to be fully embraced by large audiences, despite the high positive sentiment it’s received to date. This could be attributed to a number of things – capable hardware, slow internet speeds or even lack of interest. But, as the major players like Youtube, Facebook and Vimeo continue to develop support for 360 and VR videos, we’ll likely start to see that change.

Until now the production of 360 video (particularly post-production), has been a complex and arduous task that demanded a lot of specialised equipment, software and know-how to be able to produce a quality final product. This started to change this year thanks to Samsung’s redesigned Gear 360 camera and software (which does most of the hard work for you), Adobe’s integration of 360 video editing directly into Premiere Pro CC and now the GoPro Fusion.


GoPro Fusion

Although there’s already a number of consumer-focused 360 cameras on the market, the GoPro Fusion is a step above.

Why? Basically, it seamlessly fits within the existing GoPro infrastructure including mounts, gimbals, grips and software – instant appeal for those already operating within the GoPro world.

The camera boasts two lenses, gyroscopic image stabilisation (negating the need for a gimbal), GPS, accelerometer and a built-in compass. The results are incredibly smooth, and with the added benefit of being waterproof (up to a depth of 26’/5m) it continues GoPro’s ‘action cam’ legacy.

One of the most interesting features, however, is what GoPro has dubbed ‘OverCapture’ – a term used for all of the footage captured by the camera that is ‘behind you’ when you are navigating around a 360 video.

The idea is to be able to shoot everything in 360, then choose your angles in post-production – meaning you’ll never have to frame a shot ever again! The result is a 1080 video with extremely slick transitions, visually stunning effects (such as the ‘tiny-planet’ look) and far more flexibility than a single-lens camera will ever offer.

Although the capture of 1080 isn’t a new concept, it’s interesting to see GoPro featuring this and creating software geared towards using the potential of that ‘unused’ footage. The program geared towards this is called Fusion Studio and allows you to create some unique effects that haven’t been possible in the past, as well as being able to colour grade and seamlessly (360 video pun intended) flick your footage through to Premiere and After Effects.



What does this mean for brands and filmmakers?

The biggest impact will be the almost certain influx of people stepping into the 360 video space and, like any new tech, this present the opportunity to get in on the ground floor with creative productions.

Other opportunities lie in creating something outside GoPro’s intended use. We’ve seen numerous creative executions including commercials, short films, experimental films and even a couple of GoPros getting pretty close to being put in orbit! It’s through these executions that GoPro has cemented itself as a major player in the filmmaking world – if 360 video and the GoPro Fusion are adopted in the same manner we’re set to witness some special filmmaking in the years to come.



The GoPro Fusion will be available in Australia from November. Shop it here.

References and further GoPro reading: PetaPixel, The Verge, Wired

Image credit: Peta Pixel

Say hello to Kamber Video

Say hello to Kamber Video

By Adam Vincenzini, Founder and Managing Partner, Kamber

I’d like to introduce you to the newest member of the Kamber family: Kamber Video.

Kamber Video is an important step in the evolution of Kamber and we’ve been waiting patiently to officially share its launch with you.

We pride ourselves on unconventional creative solutions and in house video production is a natural extension for us, and something that our clients have already embraced with great fervour.

Before I share some recent video production projects with you, let me explain why we’re so excited about the launch of Kamber Video.

Why Kamber Video?

The rise of video has been well documented and continues to be rewarded by the major online publishing platforms. But, clients have shared their hesitance about regular production of video content for online channels because of the often exorbitant rates charged by the more traditional creative agencies.

While this isn’t true of every creative agency, there is a gap in the market for agencies like us to provide quick turnaround and affordable video content.

It is our aim to be a versatile and creative production partner that can handle virtually any brief, including:

  • Creative branded content
  • Animation and motion graphics
  • Interviews and profiles
  • Demonstrations and tutorials
  • Training videos
  • Internal communications
  • Corporate videos
  • Event-based content

The man heading up Kamber Video is Bradley Hopper. His brand experience includes Audi, British Airways, Johnnie Walker and Vodafone.

Check out his full biography here.

Kamber Video Projects

In less than three months (and while keeping Kamber Video a ‘secret’) we’ve already delivered some impressive video production projects for clients in the financial services, food and drink, pharmaceutical and public sectors.

The bulk of production has been handled in house but we’ve also called on some partners to help us tackle a couple of projects too.

There are also some other projects that are on the verge of being published too.

The best place to view our work is via and our dedicated Vimeo channel, but we’ve also included some specific links to some recent projects below:

Thanks for taking the time to read this and taking an interest in Kamber.


Kamber Vimeo Channel Montage

YouTube’s 10th anniversary: The best views and opinions from around the web

YouTube’s 10th anniversary: The best views and opinions from around the web

The world’s most famous online video platform continues to change the way we watch.

YouTube turned 10 years old last week.

It was a milestone that triggered opinion pieces about its impact in literally thousands of places.

We’ve collated the most interesting YouTube articles we’ve read in the last few days which include some handy online video stats are scattered throughout.

The evolution of online video, The Guardian

This article by Fred McConnell profiles 10 videos which have arguably shaped the platform the most.

One of the most interesting videos referenced was the classic “wardrobe malfunction” clip from the 2004-05 Superbowl which is cited as the inspiration for the eventual YouTube platform.

Why? When that event took place there was no central and obvious place for that video to live.

As we now know, if something happens anywhere in the world, and footage exists, YouTube is the place you go to watch it.

Read the full article here.

The top 10 most viewed YouTube video of all time, Gossip Cop

Nine of the top ten all time YouTube videos are music videos. This may surprise some, but it shouldn’t.

Music videos are the most powerful example of evergreen content – something that has infinite relevance.

While businesses may never achieve the online video visibility of music acts (who are supported by legions of loyal fans) this is another reminder that evergreen content should be part of any online video strategy.

It is also worth noting that YouTube continues to make music a key part of its product as evidenced by the YouTube Music Key app which is currently in beta testing.

Check out the full Gossip Cop piece here.

Happy 10th,YouTube: This is your life – and ours, ReadWrite

Another wrap of some of the most important YouTube videos of all time.

The ubiquitous “viral video” is the main focus of this piece, capturing the moments that sparked mass-sharing frenzies.

Read the full article here.

How YouTube changed journalism,

A recent study by the Pew Research Center found that 39 percent of all videos used by news organizations depicted raw footage shot by civilians.

This piece examines the barriers that have been shattered by the explosion of YouTube, and the resulting pros and cons of citizen journalism.

To get a feel for the impact of citizen journalism, take a look at the video below from Truthloader which summarised the role it played in an helicopter crash that took place in London in 2014.

View the full article here.

What does the future look like?

Ironically, the future of YouTube appears headed toward a model adopted by traditional TV networks: Live events (especially major sports) and exclusive content.

But this doesn’t mean the environment it has created in the last decade will disappear.

To get the best idea of what online video will look like in general over the next five years, check out the Cisco Visual Networking Index which features some of the most in-depth online video stats and insights you’ll find online.

In that report, Cisco predicts that 84% of internet traffic will be video content by 2018.

Will YouTube be the dominant force it now is in 2025 when it turns 20?

No-one can say for sure, but mobile and online video will DEFINITELY be the common element drives online participation come 2025.

For more online stats with a local feel, take a look at the post we developed featuring the 12 most compelling Australian online video stats from 2013.

Featured image via

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