Platform Five: This week’s most important social media changes (edition 160)

Platform Five: This week’s most important social media changes (edition 160)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Instagram is making their platform more inclusive, YouTube is retiring annotations and LinkedIn is updating their share box.

Let’s take a look at these changes in more detail.

Instagram introduces features for the visually impaired

Instagram is designed to be a visual first platform. This week Instagram announced new features that will make the platform more accessible for visually impaired users. Automatic and custom alt text tests have begun which will allow visually impaired users to listen to descriptions of photos through screen readers.

Learn more about the new features here.

YouTube is retiring annotations

Those pesky semi-transparent boxes interrupting your YouTube viewing experience will be no longer as of January 2019 as YouTube has decided to completely remove them from the platform. Annotations will no longer be able to be added to videos and preexisting annotations will be removed completely.

Read more here.

Facebook expands ‘Today In’ local news section

After announcing earlier this month that ‘Today In’ will be expanded to 10 more cities in Australia, Facebook has announced that 400 cities in the US will be able to access the feature. ‘Today In’ is designed to “connect people to local news” and keep them up to date with “information from their communities.”

Find out more here.

YouTube Originals will now be free to view

The fight to be the king of video is a strategic game. YouTube has had a slight shift in direction by announcing that their YouTube Originals will now be made freely accessible but will be ad-supported instead of on a subscription basis. YouTube Premium subscribers don’t lose out entirely, they’ll be granted early access to all new content.

Read more here.

LinkedIn is rolling out a new share box

LinkedIn has been making a lot of big changes recently, the most notable being their update to company pages. This week they announced an update to their share box which is designed to make it easier for users to pick the audience for each of their posts. The new functionality is similar to Facebook’s sharing capabilities.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 154)

Platform Five: This week’s most important social media changes (edition 154)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook is trying to stamp out content scrapers, YouTube is making changes to their TrueView metric and Twitter is adding more context to trending tweets.

Let’s take a look at these changes in more detail.

Facebook’s News Feed now downranks stolen content

We’re almost surprised that this hasn’t been implemented earlier but Facebook has changed their algorithm to downrank content that they deem to be stolen. If stolen content receives less News Feed distribution, the publisher will have fewer traffic referrals and earn less revenue for the hundreds of ads they put on their pages which could make stealing content seem less desirable.

Learn more here.

Twitter is testing ‘annotations’ in moments

If you’ve been paying attention to Twitter mentions recently, you might’ve noticed little boxes of contextual information appearing. These are what Twitter is calling moment ‘annotations’. Annotations aim to clarify and provide context for trending tweets. They currently only appear in the mobile app.

Find out more here.

LinkedIn now lets you switch your profile button from ‘Connect’ to ‘Follow’

Until now, the option to allow people to follow you rather than connect with you has been reserved for members of LinkedIn’s inFluence program. The feature is now being rolled out to all users and you can make the change under the privacy settings tab.

Read more here.

YouTube changes video ad engagement measurement

The time spent watching a video before it counts as a view differs from platform to platform. YouTube had the longest time with views only counting towards the TrueView metric after a user watched for 30 seconds. Now they’re reducing that time to 10 seconds to “better reflect the impact of video ads”.

Learn more here.

Facebook introduces Messenger to Groups

Facebook wants to encourage group users to interact more so they’re bringing Messenger to Facebook groups. Group chats will be able to have up to 250 members and host video or audio calls with up to 50 members. Any group member can start a chat but admins will be able to shut down chats or limit the ability to create them.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 152)

Platform 5: This week’s most important social media changes (edition 152)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

LinkedIn is making changes to improve ROI, Reddit achieved 1 billion video views per month on their native video player and Facebook had another security breach.

Let’s take a look at these changes in more detail.

Facebook had another security breach

50 million Facebook accounts were impacted by a ‘security issue’ over the weekend. Hackers attempted to steal access tokens through the ‘view as’ feature on Facebook profiles which would give them the ability to access the account. As a result, all 50 million accounts were logged out and third party platform access tokens were revoked.

Learn more here.

Twitter launched a ‘Data Saver’ mode

Previously, users had to download a separate app to access data saving feature. Now, Twitter has rolled the feature into their main app and can be accessed through settings. Twitter also made a few other changes to the mobile app.

Find out more here.

Reddit reached 1 billion video views per month

Reddit isn’t a platform we talk about often but since launching their native video player a year ago, Reddit has achieved an average of 1 billion native video views per month. According to Reddit, having the native video player has increased the amount of time that users are spending on the platform.

Read more here.

LinkedIn is making changes to improve ROI

A new wave of tests and changes are coming to LinkedIn with the aim of improving ROI on the platform. LinkedIn has warned that while these tests are taking place users “may notice a decrease in campaign click-through rates or an increase in CPC compared to their historical average.”

Learn more here.

Facebook doubled the account deletion grace period

Amongst the aftermath of the aforementioned security breach, Facebook has doubled the grace period users must wait till they can delete their accounts from 14 days to 30 days. According to Facebook “the increase gives people more time to make a fully informed choice.”

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 143)

Platform 5: This week’s most important social media changes (edition 143)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

New voice-activated lenses have been rolled out on Snapchat, tweets can no longer be automatically cross-posted to Facebook, and Facebook and Instagram now tell you how long you’re spending on the platform.

Let’s take a look at these changes in more detail.

Facebook and Instagram now show you how many minutes you’re online

How many times have you found yourself endlessly scrolling through your Facebook or Instagram feed? Both platforms have rolled out ‘your time on platform’ features in the US that will tell users the average time they’ve spent on the platform in the past 7 days. The feature will be rolled out to everyone in coming weeks.

Read more here.

YouTube now supports vertical video on desktops

YouTube’s desktop player has had an upgrade. It will now automatically adapt to a video’s aspect ratio as well as different screen sizes which will do away with those black bars. This is an important step for the platform in a time where video content is crucial.

Learn more here.

You can no longer cross-post tweets to Facebook

Due to an update on Facebook’s end, users will no longer be able to automatically cross-post your tweets from Twitter to Facebook. You can still share tweets on Facebook but you’ll need to manually copy the link and paste it into the status update like any other article.

Read more here.

Snapchat launches voice-activated lenses

New lenses have been launched this week that respond to voice commands. The lenses will respond to simple English words such as hi, love, yes, no and wow which will activate animations in the same way that opening your mouth or raising your eyebrows does currently.

Find out more here.

Facebook has updated their video metrics to provide more clarity

Facebook has been championing the video train for a while. To further encourage the use of video, Facebook is updating a variety of video metrics to help ‘provide more clarity on performance’.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

New tech news: GoPro Fusion and 360 video

New tech news: GoPro Fusion and 360 video

Every now and then something comes along with the potential to shift the landscape. In our first edition of New Tech News we dive into the growing use of 360 video and video production, along with the latest 360 video offering from market leader GoPro.

 

The state of 360 video

Across the industry, 360 has yet to be fully embraced by large audiences, despite the high positive sentiment it’s received to date. This could be attributed to a number of things – capable hardware, slow internet speeds or even lack of interest. But, as the major players like Youtube, Facebook and Vimeo continue to develop support for 360 and VR videos, we’ll likely start to see that change.

Until now the production of 360 video (particularly post-production), has been a complex and arduous task that demanded a lot of specialised equipment, software and know-how to be able to produce a quality final product. This started to change this year thanks to Samsung’s redesigned Gear 360 camera and software (which does most of the hard work for you), Adobe’s integration of 360 video editing directly into Premiere Pro CC and now the GoPro Fusion.

 

GoPro Fusion

Although there’s already a number of consumer-focused 360 cameras on the market, the GoPro Fusion is a step above.

Why? Basically, it seamlessly fits within the existing GoPro infrastructure including mounts, gimbals, grips and software – instant appeal for those already operating within the GoPro world.

The camera boasts two lenses, gyroscopic image stabilisation (negating the need for a gimbal), GPS, accelerometer and a built-in compass. The results are incredibly smooth, and with the added benefit of being waterproof (up to a depth of 26’/5m) it continues GoPro’s ‘action cam’ legacy.

One of the most interesting features, however, is what GoPro has dubbed ‘OverCapture’ – a term used for all of the footage captured by the camera that is ‘behind you’ when you are navigating around a 360 video.

The idea is to be able to shoot everything in 360, then choose your angles in post-production – meaning you’ll never have to frame a shot ever again! The result is a 1080 video with extremely slick transitions, visually stunning effects (such as the ‘tiny-planet’ look) and far more flexibility than a single-lens camera will ever offer.

Although the capture of 1080 isn’t a new concept, it’s interesting to see GoPro featuring this and creating software geared towards using the potential of that ‘unused’ footage. The program geared towards this is called Fusion Studio and allows you to create some unique effects that haven’t been possible in the past, as well as being able to colour grade and seamlessly (360 video pun intended) flick your footage through to Premiere and After Effects.

 

 

What does this mean for brands and filmmakers?

The biggest impact will be the almost certain influx of people stepping into the 360 video space and, like any new tech, this present the opportunity to get in on the ground floor with creative productions.

Other opportunities lie in creating something outside GoPro’s intended use. We’ve seen numerous creative executions including commercials, short films, experimental films and even a couple of GoPros getting pretty close to being put in orbit! It’s through these executions that GoPro has cemented itself as a major player in the filmmaking world – if 360 video and the GoPro Fusion are adopted in the same manner we’re set to witness some special filmmaking in the years to come.

 

 

The GoPro Fusion will be available in Australia from November. Shop it here.

References and further GoPro reading: PetaPixel, The Verge, Wired

Image credit: Peta Pixel

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