Platform Five: This week’s most important social media changes (edition 160)

Platform Five: This week’s most important social media changes (edition 160)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Instagram is making their platform more inclusive, YouTube is retiring annotations and LinkedIn is updating their share box.

Let’s take a look at these changes in more detail.

Instagram introduces features for the visually impaired

Instagram is designed to be a visual first platform. This week Instagram announced new features that will make the platform more accessible for visually impaired users. Automatic and custom alt text tests have begun which will allow visually impaired users to listen to descriptions of photos through screen readers.

Learn more about the new features here.

YouTube is retiring annotations

Those pesky semi-transparent boxes interrupting your YouTube viewing experience will be no longer as of January 2019 as YouTube has decided to completely remove them from the platform. Annotations will no longer be able to be added to videos and preexisting annotations will be removed completely.

Read more here.

Facebook expands ‘Today In’ local news section

After announcing earlier this month that ‘Today In’ will be expanded to 10 more cities in Australia, Facebook has announced that 400 cities in the US will be able to access the feature. ‘Today In’ is designed to “connect people to local news” and keep them up to date with “information from their communities.”

Find out more here.

YouTube Originals will now be free to view

The fight to be the king of video is a strategic game. YouTube has had a slight shift in direction by announcing that their YouTube Originals will now be made freely accessible but will be ad-supported instead of on a subscription basis. YouTube Premium subscribers don’t lose out entirely, they’ll be granted early access to all new content.

Read more here.

LinkedIn is rolling out a new share box

LinkedIn has been making a lot of big changes recently, the most notable being their update to company pages. This week they announced an update to their share box which is designed to make it easier for users to pick the audience for each of their posts. The new functionality is similar to Facebook’s sharing capabilities.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 158)

Platform Five: This week’s most important social media changes (edition 158)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

LinkedIn announced the next evolution of Company Pages, YouTube and Instagram introduce new shopping features ahead of the festive season and Pinterest is making it easier to turn followers into website visitors.

Let’s take a look at these changes in more detail.

New ways to complete Christmas shopping on YouTube & Instagram

Just in time for the festive season, YouTube and Instagram have launched new features that make it easy for users to shop while consuming content. Both platforms have released the ability to shop for products featured in videos, while Instagram also lets users save products in a wishlist. Brands will be able to control their inventory, prices and photos from one centralised backend on Instagram.

Read more here.

Facebook alters their algorithm to reduce the spread of misinformation & fake news

In a move that promises to cut down on misinformation and clickbait – without necessarily deleting content altogether – Facebook has released features that reduce how far problematic posts can spread. Essentially, posts that the new algorithm deems pr1ovocative will gradually decrease their reach so they still appear on some newsfeeds but won’t spread any further. Hopefully, the change will mean false information struggles to get a foothold in online conversation.

Read Mark Zuckerberg’s blog post on the issue here.

LinkedIn announces new updates to Company Pages

LinkedIn rolled out a suite of features that will make it easier – and more enjoyable – to engage with professional communities. Pages can now share documents and slide decks, and use hashtags that help users find relevant content. The social platform is also launching new APIs, meaning you’ll be able to connect your LinkedIn profile with third-party publishing platforms like HootSuite and Crunchbase.

Find out more here.

Pinterest is making it easier to turn casual followers into website readers

Pinterest is reducing the number of clicks a user needs to take to navigate onto a brand’s website, meaning it’s becoming quicker for users to shop their feed. In the past, users needed to click on a pin, then click a link on the following page in order to visit a website. Now, users can click a link and shop right away for the products that catch their eye.

Learn more here.

Facebook begins ‘Remove’ Messenger feature rollout

Last week Facebook announced that they would be introducing the ability to unsend or ‘remove’ messages in Messenger provided it was within 10 minutes of the message being delivered. Users in Poland, Bolivia, Colombia and Lithuania can now access the feature and it’s expected to be rolled out globally in the coming days.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 156)

Platform Five: This week’s most important social media changes (edition 156)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Snapchat lenses have come to desktop to make your business meetings all the more interesting, Twitter is making it easier to change up your news feed and Vimeo videos can now be shared directly to LinkedIn.

Let’s take a look at these changes in more detail.

Facebook is testing a new layout for Facebook Stories

It’s no secret that Facebook Stories have not been as successful as Facebook would’ve liked. So now they’re trying a new, rather in your face, tactic – a new layout that places six Stories right at the top of the news feed. When you first open the app, the new layout takes up almost the entire screen so there’s no missing it.

Find out more here.

Twitter is testing a new home screen button

Previously, the option to switch between a reverse chronological feed and an algorithmic feed was buried deep within Twitter’s settings. Twitter announced today that they’ll be testing a new button on the home screen of a select number of iOS users that will allow them instantly switch between the two newsfeed options.

Learn more here.

Snapchat brings lenses to desktop

A new desktop extension has been released by Snapchat this week that will allow users to access lenses from their desktop computers. Lenses can now be integrated with Skype, YouTube, Facebook live, even Zoom. This new addition may temporarily increase app usage but it is unlikely to help stop Snap’s user drop off in the long term.

Read more here.

Page and Business recommendations have been added to Facebook Groups

A ‘Recommendations’ panel has been added to Facebook groups. This new addition will collate all the Business’ and Pages that group members have recommended into one place. It creates a new avenue for business discovery with potentially a more engaged audience as users are more likely to trust and act on the opinions of those they’re interacting with.

Find out more here.

Vimeo subscribers can now publish directly to LinkedIn

Vimeo announced a new feature that will allow videos to be published directly to LinkedIn. This may seem like a small change but it’s an indication that Vimeo has given up on being just an online video watching platform, rather a leading platform for publishers who need to embed content.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 154)

Platform Five: This week’s most important social media changes (edition 154)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook is trying to stamp out content scrapers, YouTube is making changes to their TrueView metric and Twitter is adding more context to trending tweets.

Let’s take a look at these changes in more detail.

Facebook’s News Feed now downranks stolen content

We’re almost surprised that this hasn’t been implemented earlier but Facebook has changed their algorithm to downrank content that they deem to be stolen. If stolen content receives less News Feed distribution, the publisher will have fewer traffic referrals and earn less revenue for the hundreds of ads they put on their pages which could make stealing content seem less desirable.

Learn more here.

Twitter is testing ‘annotations’ in moments

If you’ve been paying attention to Twitter mentions recently, you might’ve noticed little boxes of contextual information appearing. These are what Twitter is calling moment ‘annotations’. Annotations aim to clarify and provide context for trending tweets. They currently only appear in the mobile app.

Find out more here.

LinkedIn now lets you switch your profile button from ‘Connect’ to ‘Follow’

Until now, the option to allow people to follow you rather than connect with you has been reserved for members of LinkedIn’s inFluence program. The feature is now being rolled out to all users and you can make the change under the privacy settings tab.

Read more here.

YouTube changes video ad engagement measurement

The time spent watching a video before it counts as a view differs from platform to platform. YouTube had the longest time with views only counting towards the TrueView metric after a user watched for 30 seconds. Now they’re reducing that time to 10 seconds to “better reflect the impact of video ads”.

Learn more here.

Facebook introduces Messenger to Groups

Facebook wants to encourage group users to interact more so they’re bringing Messenger to Facebook groups. Group chats will be able to have up to 250 members and host video or audio calls with up to 50 members. Any group member can start a chat but admins will be able to shut down chats or limit the ability to create them.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 152)

Platform 5: This week’s most important social media changes (edition 152)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

LinkedIn is making changes to improve ROI, Reddit achieved 1 billion video views per month on their native video player and Facebook had another security breach.

Let’s take a look at these changes in more detail.

Facebook had another security breach

50 million Facebook accounts were impacted by a ‘security issue’ over the weekend. Hackers attempted to steal access tokens through the ‘view as’ feature on Facebook profiles which would give them the ability to access the account. As a result, all 50 million accounts were logged out and third party platform access tokens were revoked.

Learn more here.

Twitter launched a ‘Data Saver’ mode

Previously, users had to download a separate app to access data saving feature. Now, Twitter has rolled the feature into their main app and can be accessed through settings. Twitter also made a few other changes to the mobile app.

Find out more here.

Reddit reached 1 billion video views per month

Reddit isn’t a platform we talk about often but since launching their native video player a year ago, Reddit has achieved an average of 1 billion native video views per month. According to Reddit, having the native video player has increased the amount of time that users are spending on the platform.

Read more here.

LinkedIn is making changes to improve ROI

A new wave of tests and changes are coming to LinkedIn with the aim of improving ROI on the platform. LinkedIn has warned that while these tests are taking place users “may notice a decrease in campaign click-through rates or an increase in CPC compared to their historical average.”

Learn more here.

Facebook doubled the account deletion grace period

Amongst the aftermath of the aforementioned security breach, Facebook has doubled the grace period users must wait till they can delete their accounts from 14 days to 30 days. According to Facebook “the increase gives people more time to make a fully informed choice.”

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 151)

Platform 5: This week’s most important social media changes (edition 151)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Stories ads are now available on Facebook, LinkedIn launched their Talent Insights platform and Twitter is asking for group feedback on their policy changes.

Let’s take a look at these changes in more detail.

Facebook has introduced Facebook and Messenger Stories ads

No one can deny that Stories have become hugely popular, with Facebook and Instagram Stories now having over 700million DAU between them. Instagram Stories ads were rolled out last year and now Facebook has announced that Facebook Stories ads have been rolled out to all advertisers.

Read more here.

Twitter is now asking everyone for feedback on their policy changes

Twitter is changing the way they create their use of service policy. Previously, they’ve followed their own company development process which included taking input from their Trust and Safety Council and various experts. Now they’re going to add one more opinion to the mix, their users.

Learn more here.

LinkedIn has launched their Talent Insights platform

Launched in beta last year, the LinkedIn Talent Insights platform is designed to help employers improve hiring and recruitment efforts. The platform has now launched officially and gives employers access to the wealth of data from their 575 million strong user base and can help answer questions like “which companies am I losing recruits to?

Learn more here.

Facebook Pages can now join Facebook Groups

A new setting has been added to Facebook Groups that gives admins the ability to choose whether or not Facebook Pages can request to join the group as members. Until now, only individuals could join Facebook groups which caused an issue for some public figures, publishers and charities.

Find out more here.

A Twitter API bug may have shared data with unauthorised app developers

Some data, including direct messages that users have had with companies, may have been shared to unauthorised app developers thanks to a bug in the Twitter API. The bug has now been fixed and Twitter has confirmed that less than 1% of their users have been impacted.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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