Platform Five: This week’s most important social media changes (edition 175)

Platform Five: This week’s most important social media changes (edition 175)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook has launched its new Ad Library, LinkedIn and Adobe are partnering up and brands will now be able to use poll stickers in their sponsored Instagram Stories.

Let’s take a look at these changes in more detail.

EU politicians have passed Article 11 and Article 13

The European Parliament has voted to pass Article 11 and Article 13, 348 votes to 274. These legislation articles will see news curation services, like Google and Apple, be taxed, meaning that outlets will generate more money for the content they produce. Article 13 will then force platforms to be legally responsible for all copyrighted content that they host.

Find out more about what these articles will mean for you here.

Facebook’s new Ad Library

Facebook has launched an Ad Library which will help users learn more about the political or issues-based ads they see running on Facebook and Instagram. The library will share information about who saw the ad, its spend, and its impressions. The library will have a history of up to seven years of ads.

Read Facebook’s announcement here.

LinkedIn and Adobe are partnering together to improve ad targeting

LinkedIn has announced its new partnership with Adobe in order to expand its audience targeting capability. The partnership will give marketing and sales teams the opportunity to gain greater insight into their target audience by using data from LinkedIn, Marketo Engage and Microsoft Dynamics 365.

Find out more here.

Instagram launches Poll stickers to Instagram Stories Ads

After launch the Poll function for Instagram stories in late 2017, Instagram has now released that brands will soon be able to use Poll stickers in their sponsored Instagram Stories. In a beta campaign, nine out of 10 campaigns recorded the Poll sticker increase the views of 3-second videos, making it a positive function for brands.

To learn how you can get started with Polls in sponsored Instagram Stories click here.

Facebook is taking a stand against white nationalism and white separatism

Following the recent terror attacks in Christchurch, Facebook announced they are putting a ban on posts which praise or support white nationalism and white separatism on Facebook and Instagram. Users who search for keywords associated with white nationalism and white separatism on will also be connected to resources that focus on helping people “leave behind hate groups”.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 171)

Platform Five: This week’s most important social media changes (edition 171)

 

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook announced ‘Facebook Showcase’, Snapchat has introduced educational courses for advertisers and Instagram is testing titles for live videos.

Let’s take a look at these changes in more detail.

Instagram is testing titles for Instagram Live

More and more, social media users are watching videos online without sound. This means that it’s more important than ever for videos to include subtitles which could be part of the thinking behind Instagram’s latest test. Users have spotted a new title option for Instagram Live videos which appears at the top of the screen when you start a stream.

Learn more here.

LinkedIn expanded the rollout of their trending news section

LinkedIn’s new trending news section ‘What People are Talking About’ showcases trending topics and content as they happen. After a successful testing period, LinkedIn has begun to roll the feature out to more users. The tool has the ability to help increase content focus and engagement on the platform.

Find out more here.

Snapchat launched a Snap ads education course

Snapchat is the place to go for advertisers who want to reach a younger demographic. If that’s your target market then Snapchat’s newly updated Explore education courses will be worth your time. They’re designed to give advertisers a complete overview of the platform, covering everything from formats to audience targeting to analytics.

Explore the courses for yourself here.

Facebook announced ‘Facebook Showcase’

While Facebook Watch isn’t quite the success they’d hoped it would be (yet), Facebook is moving forward with monetisation offerings. The newest of which is Facebook Showcase. According to Facebook “Showcase will give online video and TV ad buyers…opportunities to reach their target audiences with the highest quality videos on Facebook.”

Learn more here.

LinkedIn added new Salary Insights to job listings

Wage Insights are an expansion of Salary Insights which were rolled out by LinkedIn to some regions last year. They give “personalised insights about jobs where [users] could make more money than their current role.” While LinkedIn doesn’t know exactly what you earn, they can create estimates based on salary information for similar roles in the same location.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

 

Platform Five: This week’s most important social media changes (edition 170)

Platform Five: This week’s most important social media changes (edition 170)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Twitter opens applications for its public beta program, Instagram is working on a donation sticker and LinkedIn is making recruiters lives a little bit easier.

Let’s take a look at these changes in more detail.

Twitter opens applications for its public beta program

Announced back in January, Twitter has opened applications for their public beta program that will allow users to test and give feedback on new features. The first cab off the testing rank is the visual design of replies. The program is currently only open to users who access Twitter from and iOS device.

Read more here.

Instagram is working on a Donation sticker

Fundraising stickers were announced by Facebook at their communities summit. The Instagram Donation sticker for Stories is the first iteration of this. The stickers are still being tested but they pose an interesting proposition for Instagram who by all accounts are wanting t expand the e-commerce functionalities in their app.

Learn more here.

LinkedIn is moving its talent tools to one platform

Linkedin has three “core talent tools” Jobs, Recruiter and Pipeline Builder. LinkedIn has announced that these tools will now be moved onto a single platform that will provide a “new intelligent hiring experience” designed to make life easier for recruiters. As part of the shift, they’ll also be including some new functionalities which are due to start rolling out mid-year.

Find out more here.

Facebook introduces new location privacy controls to the Android app

Facebook is making it easier for Android users to control what location data is sent and stored by the app. Android users have previously expressed concern over the app’s ability to continuously log location data while it’s not in use which was due to Android’s “all-or-nothing” system approach to location permissions.

Learn more here.

Twitter is testing new “retweet with comment” layouts

While the new testing program will look into Twitter Replies, Twitter has confirmed that they’re currently running a public facing test which aims to make Twitter “more conversational” by giving retweets with comments a facelift. The layout in the new test makes comment retweets look like replies.

Take a look for yourself here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 169)

Platform Five: This week’s most important social media changes (edition 169)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook’s rolling out unified inbox updates, LinkedIn is testing live video streaming and Instagram has a glitch.

Let’s take a look at these changes in more detail.

Instagram’s got a glitch and it’s making follower counts go nuts

Users across the globe have reported losing and gaining massive amounts of followers on their accounts. Some reported their accounts were unfollowing people as well. While it was first assumed that Instagram was cleaning up the platform, they have since confirmed that it’s actually a glitch that was affecting the follower counters, not the actual accounts.

Read more here.

Facebook has started rolling out unified page inbox updates

Unified inboxes have been a blessing to community managers everywhere. They allow Facebook and Instagram notifications and Facebook messages to be answered all in the one place. The newest update which Facebook has confirmed they’re beginning to roll out will also include Instagram Direct Messages.

Learn more here.

LinkedIn has launched Live Video Streaming

Video is the fastest growing format on LinkedIn. They’re capitalising on that by introducing LinkedIn Live, a live streaming video feature. It’s currently in invite-only beta testing in the United States but soon LinkedIn will allow people to apply to beta test the new feature.

Find out more here.

Facebook has announced new Group updates

Facebook wants to help group admins create “meaningful communities.” The latest round of updates has been designed to help admins better invest their time, engage members, and manage their groups. The features include mentorship, group subscriptions and a new post formatting tool.

Read more here.

Instagram is testing Direct Messages for the web

For years, Instagram has made it clear that it was a mobile app first. Currently, users can like and comment on posts and watch Stories on the desktop site but that’s it. Reports have surfaced this week that reveals an internal test is taking place which will see Instagram Direct Messages come to the desktop site.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 167)

Platform Five: This week’s most important social media changes (edition 167)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Instagram Stories have hit 500M daily active users, LinkedIn and Reddit are making improvements to advertising on the platform while TikTok has introduced ads for the first time.

Let’s take a look at these changes in more detail.

Instagram Stories reach 500M daily active users

Instagram has 1 billion daily active users. This means that roughly half of Instagram’s users are looking at Instagram Stories every day. This is a much-needed success for Facebook and comes amid their many PR issues and their quaterly earnings call in which the platform outlined several areas where they’ll be focusing their energy in 2019.

Learn more here.

LinkedIn is creating Lookalike Audiences

LinkedIn is finally getting their ad game on. Last week, they introduced Interest-based targeting to their campaign manager. This week they’ve announced that they’re working on their own version of lookalike audiences which will allow advertisers to target users who are similar to their current page followers. LinkedIn advertising can still be quite expensive when compared to other advertising avenues but hopefully, these changes will encourage more marketers to jump on board and bring costs down in the long run.

Read more here.

TikTok is testing ads on their platform

TikTok took the Western world by storm in late 2018 after already successfully capturing the Asian markets. The platform took over Musical.ly last year and has grown exponentially since. They’ve grown so much that they’ve already begun to test ads within their platform. The ads are reported to appear ‘right after the hero screen’ and last around 5 seconds.

Find out more here.

Reddit launches cost-per-click ads

Reddit isn’t a platform we get to talk about much in Platform Five but it seems that they too are beginning to get their ad game on. The platform announced this week that they will be launching cost-per-click (CPC) ads which are the platform’s first performance-based ad unit. Reddit hopes that this change will increase ad performance and inventories across the site.

Read more here.

Instagram is introducing the ability to share links to entire Stories

Stories have become hugely popular (just in case you couldn’t work that one out from the first update). So now they’re giving brands better options to help them promote their Stories. The new feature will allow users to share a link to entire Stories. This will help people and brands create greater awareness and hopefully engagement on their Stories.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 166)

Platform Five: This week’s most important social media changes (edition 166)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook launched a new petition feature, LinkedIn announced interest targeting for ads and you can now share your favourite Netflix shows to your Instagram Stories.

Let’s take a look at these changes in more detail.

Facebook removes the ability to automatically add Group members

If you are a group admin, you may have noticed a drop in members in recent weeks. Up until now, users could be automatically added to groups by their friends, they’d receive a notification that they’d been added, then content from the group would enter their newsfeeds. This means that many users were part of groups but had never visited or interacted with them. Facebook is now moving those members to an invited section which will not count towards the group member total.

Read more here.

You can now share your Netflix favourites to Instagram Stories

Stories are showing no signs of slowing down in 2019. They continue to grow in popularity which makes it a useful marketing tool for brands. Netflix is capitalising on this by allowing users to share the latest TV show or movie they’re watching straight to their Instagram Stories. Other users will then be able to open the show/movie in Netflix directly from the Instagram Story.

Learn more here.

Facebook has launched a new petition feature

Getting mixed up with politics hasn’t helped Facebook in the past but that hasn’t stopped them from launching a new petition feature called Community Actions which will help users call for action and notify government officials. The feature was launched in the US this week after being tested in a few markets. There’s no indication yet of when the feature will be rolled out globally.

Find out more here.

LinkedIn announces Interest Targeting in Campaign Manager

LinkedIn is looking to up their advertising game and has a series of new features that will hopefully help them do that. The first of which is interest-based targeting. Interest Targeting will allow advertisers to “fine tune their campaign targeting by using more than 200 professional interest categories.” These categories are based on the individual’s professional interests and the topics that they are engaging with across the platform.

Read more here.

Facebook adds new Page tab call ‘Page Quality’

Stamping out platform misuse has been a long term goal for Facebook. They’ve announced a couple new measures which they hope will help make page managers more aware of potential rule violations and limit those who do continue to break the Facebook Community Standards. For now, the Page Quality tab will display any content that has been removed due to Community Standards violations but Facebook noted that they will be providing more information in the tab over time.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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