Platform Five: This week’s most important social media changes (edition 185)

Platform Five: This week’s most important social media changes (edition 185)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

TikTok is testing new ad targeting options, Facebook is making adjustments to the Newsfeed algorithm, and YouTube has announced a new partnership that will let users buy tickets without leaving its site.

Let’s take a look at these changes in more detail.

TikTok is testing new ad targeting options

Trending video app TikTok has been working on new ad targeting options to help entice marketers to invest on the platform. TikTok is reportedly working on both interest-based targeting and pixel tracking.

Learn more here.

Twitter adds new account switching option

Social media managers everywhere (including ours) will be celebrating this update. Twitter has announced that it will be releasing a new, simplified account switching option to their web and Twitter Lite app which will be accessible from the drop-down menu from profile photos.

Find out more here.

Facebook adds new Page and Group rankings to the algorithm

Facebook’s algorithm has had substantial updates this year, and quite a few of them. The latest one is more of an amendment to the previous change. The amendment announced that new ranking signals have been added in for both Page and Group content.

Read more here.

YouTube announces new partnership to facilitate ticket purchases

If you’re looking for a music video, where do you go? YouTube of course. Which makes this newest partnership with Ticketmaster a no brainer. The partnership will allow YouTube to sell tour and concert tickets right from artists’ YouTube channel.

Learn more here.

LinkedIn announces new integration with Moat Analytics

LinkedIn wants to make sure that you can trust the metrics you’re getting from its platform so that they (and you) can validate the impact video has. Which is why LinkedIn has announced an integration with third-party analytics and measurement platform, Moat Analytics.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 184)

Platform Five: This week’s most important social media changes (edition 184)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Twitter now lets users go live with up to three guests, LinkedIn acquired a new company to help them improve their ad targeting, and YouTube shut down its stand-alone gaming app.

Let’s take a look at these changes in more detail.

Twitter now lets you go live with up to three guests

Back in February, Twitter introduced audio-only live streaming Pericope. After a successful trial period, Twitter is bringing the same feature to the main Twitter app. Both iOS and Android users will be able to go live with up to three guests using audio-only streaming.

Learn more here.

LinkedIn acquired a data personalisation platform to improve ad targeting

LinkedIn has been doing a lot in recent months to improve advertising offerings on its platform. This week they’ve announced that LinkedIn has acquired Drawbridge, a data analytics company, so that they could better refine their targeting capacity through the use of Drawbridge’s advances personalisation AI.

Read more here.

A new study provides insight into rising video trends

SocialInsider conducted an analysis of over 9 million Facebook video posts to help answer social media marketer’s questions about using video in the crowded online space and how to optimise videos to promote their business and drive conversations.

Take a look at the insights for yourself.

Snapchat’s working to bring music to the app

Snapchat has reportedly been working to secure music rights deals to allow users to add songs to their snaps. This move could help Snapchat keep TikTok off their backs for a little bit longer and help save its userbase which started to grow again for the first time in quite a while last quarter.

Find out more here.

YouTube has closed its gaming app

This week we said goodbye to YouTube’s stand-alone gaming app. The platform announced in September last year that it would be shutting down the app, which has been around since 2015, to “build a stronger home for the gaming community.”

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 183)

Platform Five: This week’s most important social media changes (edition 183)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

IGTV now supports landscape videos, it was Snapchat’s turn to have a data scandal, and LinkedIn is increasing ad transparency.

Let’s take a look at these changes in more detail.

IGTV now supports landscape videos

IGTV is almost a year old and it’s had a couple of notable changes in its short lifetime, the most recent being the introduction of landscape videos. Creators will now be able to upload landscape videos without putting black bars around the content to make it fit the vertical specifications. Instagram says their “vision is to make IGTV a destination for great content no matter how it’s shot so creators can express themselves how they want.”

Read more here.

Snapchat had its own data scandal

Snapchat has taken a leaf out of Facebook’s book, but not a good one. It’s been revealed that Snap employees abused their privileges and accessed data for the purpose of spying on users. Some of the data accessed included location information, saved Snaps, and personal information such as phone numbers and email addresses.

Learn more here.

LinkedIn now shows all the ads that have run in the last six months

In a bid to keep its platform “a safe, trusted, and professional environment where members can connect with each other, engage with relevant content, and grow their careers” LinkedIn is introducing new ad transparency measures that will allow users to see all sponsored content that an advertiser has run in the past six months from a new ads tab. LinkedIn has confirmed that any engagements from this tab will not impact campaign reporting or costs.

Find out more here.

Facebook is testing a new layout for the Stories composer

Facebook Stories haven’t seen the same take up as Instagram Stories did when they were first introduced. In what could be an attempt to give Facebook Stories a little boost, Facebook is testing a new composer layout that would make it easier to upload and create Stories.

Take a look for yourself here.

Twitter is testing a new carousel ad format for app installs

Twitter has had a love-hate relationship with carousels over the years with nothing really picking up the way they would have liked. This newest attempt seems more promising. Advertisers running app install campaigns can now add multiple images to their ad to provide more context which seems to be more visually appealing than the previous carousels we’ve seen from Twitter.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 179)

Platform Five: This week’s most important social media changes (edition 179)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Instagram launches Quiz stickers for Stories, LinkedIn is trialling a new services feature and Facebook is testing a swipeable Newsfeed.

Let’s take a look at these changes in more detail.

Instagram launches quiz stickers

Earlier this week, Instagram quietly rolled out Quiz stickers for Stories. Quiz stickers are similar to Question and Poll stickers however, they let users pick the question and between two and four answers for their followers to pick from. Quiz stickers are now available on both Android and iOS.

Read more here.

Facebook reaches 2.38 billion users

Believe it or not, Facebook is not a dying platform. Despite everything that’s happened in recent years with numerous privacy and data scandals, Facebook has reported a 55 million user increase on last quarter. Facebook is also reporting that Facebook Stories now has 500 million daily active users.

Find out more here.

LinkedIn is testing a ‘Services’ listing

LinkedIn appears to be testing a new profile option which would allow users to fill in ‘Service’ offerings on their profile. First spotted by Jane Wong, the new feature could be incredibly useful for business’ and freelancers. Once Services have been added, “profile visitors will have a clear idea of the specific skills an individual has to offer.”

Learn more here.

Snapchat reports Q1 growth

It appears Q1 was a quarter of growth for social media platforms with Snapchat also reporting a slight growth in users. Over the past year, Snapchat has had a flat or negative growth but now the platform is reporting a daily active user jump from 186 million to 190 million. This is a win for Snapchat and has mostly been credited to the complete redevelopment of their Android app.

Read more here.

Facebook is testing a swipeable Newsfeed

The swipeable format of Stories has seen great success so now Facebook is trialling a hybrid version of Newsfeed. This version would see users being able to swipe through the content in the feed after tapping on a specific post so it wouldn’t completely eliminate mindless scrolling from the equation.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 175)

Platform Five: This week’s most important social media changes (edition 175)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook has launched its new Ad Library, LinkedIn and Adobe are partnering up and brands will now be able to use poll stickers in their sponsored Instagram Stories.

Let’s take a look at these changes in more detail.

EU politicians have passed Article 11 and Article 13

The European Parliament has voted to pass Article 11 and Article 13, 348 votes to 274. These legislation articles will see news curation services, like Google and Apple, be taxed, meaning that outlets will generate more money for the content they produce. Article 13 will then force platforms to be legally responsible for all copyrighted content that they host.

Find out more about what these articles will mean for you here.

Facebook’s new Ad Library

Facebook has launched an Ad Library which will help users learn more about the political or issues-based ads they see running on Facebook and Instagram. The library will share information about who saw the ad, its spend, and its impressions. The library will have a history of up to seven years of ads.

Read Facebook’s announcement here.

LinkedIn and Adobe are partnering together to improve ad targeting

LinkedIn has announced its new partnership with Adobe in order to expand its audience targeting capability. The partnership will give marketing and sales teams the opportunity to gain greater insight into their target audience by using data from LinkedIn, Marketo Engage and Microsoft Dynamics 365.

Find out more here.

Instagram launches Poll stickers to Instagram Stories Ads

After launch the Poll function for Instagram stories in late 2017, Instagram has now released that brands will soon be able to use Poll stickers in their sponsored Instagram Stories. In a beta campaign, nine out of 10 campaigns recorded the Poll sticker increase the views of 3-second videos, making it a positive function for brands.

To learn how you can get started with Polls in sponsored Instagram Stories click here.

Facebook is taking a stand against white nationalism and white separatism

Following the recent terror attacks in Christchurch, Facebook announced they are putting a ban on posts which praise or support white nationalism and white separatism on Facebook and Instagram. Users who search for keywords associated with white nationalism and white separatism on will also be connected to resources that focus on helping people “leave behind hate groups”.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 171)

Platform Five: This week’s most important social media changes (edition 171)

 

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook announced ‘Facebook Showcase’, Snapchat has introduced educational courses for advertisers and Instagram is testing titles for live videos.

Let’s take a look at these changes in more detail.

Instagram is testing titles for Instagram Live

More and more, social media users are watching videos online without sound. This means that it’s more important than ever for videos to include subtitles which could be part of the thinking behind Instagram’s latest test. Users have spotted a new title option for Instagram Live videos which appears at the top of the screen when you start a stream.

Learn more here.

LinkedIn expanded the rollout of their trending news section

LinkedIn’s new trending news section ‘What People are Talking About’ showcases trending topics and content as they happen. After a successful testing period, LinkedIn has begun to roll the feature out to more users. The tool has the ability to help increase content focus and engagement on the platform.

Find out more here.

Snapchat launched a Snap ads education course

Snapchat is the place to go for advertisers who want to reach a younger demographic. If that’s your target market then Snapchat’s newly updated Explore education courses will be worth your time. They’re designed to give advertisers a complete overview of the platform, covering everything from formats to audience targeting to analytics.

Explore the courses for yourself here.

Facebook announced ‘Facebook Showcase’

While Facebook Watch isn’t quite the success they’d hoped it would be (yet), Facebook is moving forward with monetisation offerings. The newest of which is Facebook Showcase. According to Facebook “Showcase will give online video and TV ad buyers…opportunities to reach their target audiences with the highest quality videos on Facebook.”

Learn more here.

LinkedIn added new Salary Insights to job listings

Wage Insights are an expansion of Salary Insights which were rolled out by LinkedIn to some regions last year. They give “personalised insights about jobs where [users] could make more money than their current role.” While LinkedIn doesn’t know exactly what you earn, they can create estimates based on salary information for similar roles in the same location.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

 

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