Platform Five: This week’s most important social media changes (edition 154)

Platform Five: This week’s most important social media changes (edition 154)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook is trying to stamp out content scrapers, YouTube is making changes to their TrueView metric and Twitter is adding more context to trending tweets.

Let’s take a look at these changes in more detail.

Facebook’s News Feed now downranks stolen content

We’re almost surprised that this hasn’t been implemented earlier but Facebook has changed their algorithm to downrank content that they deem to be stolen. If stolen content receives less News Feed distribution, the publisher will have fewer traffic referrals and earn less revenue for the hundreds of ads they put on their pages which could make stealing content seem less desirable.

Learn more here.

Twitter is testing ‘annotations’ in moments

If you’ve been paying attention to Twitter mentions recently, you might’ve noticed little boxes of contextual information appearing. These are what Twitter is calling moment ‘annotations’. Annotations aim to clarify and provide context for trending tweets. They currently only appear in the mobile app.

Find out more here.

LinkedIn now lets you switch your profile button from ‘Connect’ to ‘Follow’

Until now, the option to allow people to follow you rather than connect with you has been reserved for members of LinkedIn’s inFluence program. The feature is now being rolled out to all users and you can make the change under the privacy settings tab.

Read more here.

YouTube changes video ad engagement measurement

The time spent watching a video before it counts as a view differs from platform to platform. YouTube had the longest time with views only counting towards the TrueView metric after a user watched for 30 seconds. Now they’re reducing that time to 10 seconds to “better reflect the impact of video ads”.

Learn more here.

Facebook introduces Messenger to Groups

Facebook wants to encourage group users to interact more so they’re bringing Messenger to Facebook groups. Group chats will be able to have up to 250 members and host video or audio calls with up to 50 members. Any group member can start a chat but admins will be able to shut down chats or limit the ability to create them.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 152)

Platform 5: This week’s most important social media changes (edition 152)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

LinkedIn is making changes to improve ROI, Reddit achieved 1 billion video views per month on their native video player and Facebook had another security breach.

Let’s take a look at these changes in more detail.

Facebook had another security breach

50 million Facebook accounts were impacted by a ‘security issue’ over the weekend. Hackers attempted to steal access tokens through the ‘view as’ feature on Facebook profiles which would give them the ability to access the account. As a result, all 50 million accounts were logged out and third party platform access tokens were revoked.

Learn more here.

Twitter launched a ‘Data Saver’ mode

Previously, users had to download a separate app to access data saving feature. Now, Twitter has rolled the feature into their main app and can be accessed through settings. Twitter also made a few other changes to the mobile app.

Find out more here.

Reddit reached 1 billion video views per month

Reddit isn’t a platform we talk about often but since launching their native video player a year ago, Reddit has achieved an average of 1 billion native video views per month. According to Reddit, having the native video player has increased the amount of time that users are spending on the platform.

Read more here.

LinkedIn is making changes to improve ROI

A new wave of tests and changes are coming to LinkedIn with the aim of improving ROI on the platform. LinkedIn has warned that while these tests are taking place users “may notice a decrease in campaign click-through rates or an increase in CPC compared to their historical average.”

Learn more here.

Facebook doubled the account deletion grace period

Amongst the aftermath of the aforementioned security breach, Facebook has doubled the grace period users must wait till they can delete their accounts from 14 days to 30 days. According to Facebook “the increase gives people more time to make a fully informed choice.”

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 151)

Platform 5: This week’s most important social media changes (edition 151)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Stories ads are now available on Facebook, LinkedIn launched their Talent Insights platform and Twitter is asking for group feedback on their policy changes.

Let’s take a look at these changes in more detail.

Facebook has introduced Facebook and Messenger Stories ads

No one can deny that Stories have become hugely popular, with Facebook and Instagram Stories now having over 700million DAU between them. Instagram Stories ads were rolled out last year and now Facebook has announced that Facebook Stories ads have been rolled out to all advertisers.

Read more here.

Twitter is now asking everyone for feedback on their policy changes

Twitter is changing the way they create their use of service policy. Previously, they’ve followed their own company development process which included taking input from their Trust and Safety Council and various experts. Now they’re going to add one more opinion to the mix, their users.

Learn more here.

LinkedIn has launched their Talent Insights platform

Launched in beta last year, the LinkedIn Talent Insights platform is designed to help employers improve hiring and recruitment efforts. The platform has now launched officially and gives employers access to the wealth of data from their 575 million strong user base and can help answer questions like “which companies am I losing recruits to?

Learn more here.

Facebook Pages can now join Facebook Groups

A new setting has been added to Facebook Groups that gives admins the ability to choose whether or not Facebook Pages can request to join the group as members. Until now, only individuals could join Facebook groups which caused an issue for some public figures, publishers and charities.

Find out more here.

A Twitter API bug may have shared data with unauthorised app developers

Some data, including direct messages that users have had with companies, may have been shared to unauthorised app developers thanks to a bug in the Twitter API. The bug has now been fixed and Twitter has confirmed that less than 1% of their users have been impacted.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 145)

Platform 5: This week’s most important social media changes (edition 145)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Instagram has been hacked again, Facebook is taking more steps to improve transparency on the platform and LinkedIn is relaunching groups.

Let’s take a look at these changes in more detail.

Instagram has been hacked…again

While Instagram hasn’t officially acknowledged that there was a hack, multiple users found themselves locked out of their accounts this week after hackers we successful in accessing Instagram’s user database.

If you’ve found yourself locked out of your account, follow these steps to regain access.

Facebook added a new authorisation process for page managers

As part of its push towards transparency, users who manage pages with a ‘large US audiences’ will be asked to complete an authorisation process which is supposed to make it harder for people to run pages from fake accounts. Page managers won’t be able to continue publishing until they have completed the authorisation process.

Find out more here.

LinkedIn is relaunching groups

LinkedIn is relaunching groups within its main app after quietly removing its standalone app earlier this year. They will be streamlining the service by cutting out several features that previously existed as part of the app.

Learn more here.

Instagram added private polls to direct messages

Poll stickers on Instagram stories have been hugely successful. Starting this week, users will now be able to send a poll privately in group or individual direct messages. The process is pretty much the same as to how you’d add a sticker to your Instagram Story only if you send the poll to a group, everyone will be able to see how everyone else voted.

Read more here.

Facebook is testing a new way to help users follow breaking news stories

Since the removal of the trending news section, Facebook has been looking for other options to help people follows breaking news stories. One of the ways they’re now trialling is ‘Facebook breaking news tags’, that will appear on posts related to any ‘live’ story. Users will then be able to follow and receive updates about that particular story.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 142)

Platform 5: This week’s most important social media changes (edition 142)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Reactions are coming to Instagram stories, LinkedIn messages are getting an upgrade and Snapchat is cashing out of Snapcash.

Let’s take a look at these changes in more detail.

Twitter introduces new API restrictions

Twitter has announced new restrictions that will affect developers who are wanting to access the platform’s API. Twitter hopes that the new restrictions will help “increase accountability for apps creating and engaging with high volumes of content and accounts on [the platform].”

Learn more here.

Instagram is adding reactions to Stories

Facebook style reactions are coming to Instagram Stories as a new way to engage with posts. This change is not surprising given the increase in the use of reactions on Facebook and the fact that Facebook has announced that they will be introducing reactions to Facebook Stories.

Read more here.

Snapchat is giving up on Snapcash

The peer-to-peer payment feature, Snapcash, was created in partnership with Square and seemed like a good idea at the time. Unfortunately for Snapchat, it because the preferred currency for erotic online content so rather than deal with the PR issues associated with that, Snapchat has decided to discontinue the feature from August 30.

More information here.

LinkedIn messages are getting an upgrade

New updates to LinkedIn’s messaging function aim to improve the functionality and make it a more enjoyable and easier to communicate on the platform. Some of the new features include on the go attachments, group messaging and the ability to use emojis.

Read the full list of new features on LinkedIn’s blog.

Instagram is now telling your friends when you are online

No longer can you be a silent stalker on Instagram. A new feature (similar to the one that already exists on Facebook) is being introduced which will indicate when you’re online and available to chat. The new status dot indicator will appear in the direct inbox and in your friend list when you share a post from your feed.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 109)

Platform 5: This week’s most important social media changes (edition 109)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

LinkedIn Career Advice mentoring, Instagram increases mobile browser function, Facebook launches Creator app for video and Trust Indicator for publishers.

Let’s take a look at these changes in more detail.

LinkedIn Career Advice

The professional social network is rolling out LinkedIn Career Advice – its formal mentoring offer which links mentors and mentees with one another. For brands and businesses it’s another opportunity to link your best and brightest with talent out there in the marketplace.

Read more about the LinkedIn feature here.

Facebook’s Creator app

Video broadcasters on Facebook now have a suite of new effects (including intros and outros) available to them thanks to the platform’s Creator app. It’s another big push by Facebook into video as it battles YouTube for views.

Learn more about Facebook’s Creator app and its features for broadcasters here.

Facebook Trust Indicator

Facebook has started rolling out Trust Indicator to publishers, a feature that will allows users to access more information about the publication / content they’re reading, including ownership, fact-checking policy and ethics policy. It’s Facebook’s latest effort to tackle the fake news issue and will roll-out more broadly to publishers in coming months.

Read more here.

Instagram Stories on your browser

To date most Instagram activity has been enabled through the app on your mobile device. With this latest change, the platform allows you to create Stories and save posts you like direct from your mobile browser on Instagram.com. That said, Instagram is yet to enable posting from desktop, but this new feature may have taken us one step closer.

Read more about the Instagram update here.

Messenger increases image resolution

With its latest update, Facebook Messenger now allows image sharing at 4K resoltion – while maintaining the speed of sending and receiving images through chats on the platform. Good news for the 17 billion images that Facebook claims are shared on the platform each month!

Read Facebook’s announcement here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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