Platform Five: This week’s most important social media changes (edition 170)

Platform Five: This week’s most important social media changes (edition 170)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Twitter opens applications for its public beta program, Instagram is working on a donation sticker and LinkedIn is making recruiters lives a little bit easier.

Let’s take a look at these changes in more detail.

Twitter opens applications for its public beta program

Announced back in January, Twitter has opened applications for their public beta program that will allow users to test and give feedback on new features. The first cab off the testing rank is the visual design of replies. The program is currently only open to users who access Twitter from and iOS device.

Read more here.

Instagram is working on a Donation sticker

Fundraising stickers were announced by Facebook at their communities summit. The Instagram Donation sticker for Stories is the first iteration of this. The stickers are still being tested but they pose an interesting proposition for Instagram who by all accounts are wanting t expand the e-commerce functionalities in their app.

Learn more here.

LinkedIn is moving its talent tools to one platform

Linkedin has three “core talent tools” Jobs, Recruiter and Pipeline Builder. LinkedIn has announced that these tools will now be moved onto a single platform that will provide a “new intelligent hiring experience” designed to make life easier for recruiters. As part of the shift, they’ll also be including some new functionalities which are due to start rolling out mid-year.

Find out more here.

Facebook introduces new location privacy controls to the Android app

Facebook is making it easier for Android users to control what location data is sent and stored by the app. Android users have previously expressed concern over the app’s ability to continuously log location data while it’s not in use which was due to Android’s “all-or-nothing” system approach to location permissions.

Learn more here.

Twitter is testing new “retweet with comment” layouts

While the new testing program will look into Twitter Replies, Twitter has confirmed that they’re currently running a public facing test which aims to make Twitter “more conversational” by giving retweets with comments a facelift. The layout in the new test makes comment retweets look like replies.

Take a look for yourself here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 169)

Platform Five: This week’s most important social media changes (edition 169)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook’s rolling out unified inbox updates, LinkedIn is testing live video streaming and Instagram has a glitch.

Let’s take a look at these changes in more detail.

Instagram’s got a glitch and it’s making follower counts go nuts

Users across the globe have reported losing and gaining massive amounts of followers on their accounts. Some reported their accounts were unfollowing people as well. While it was first assumed that Instagram was cleaning up the platform, they have since confirmed that it’s actually a glitch that was affecting the follower counters, not the actual accounts.

Read more here.

Facebook has started rolling out unified page inbox updates

Unified inboxes have been a blessing to community managers everywhere. They allow Facebook and Instagram notifications and Facebook messages to be answered all in the one place. The newest update which Facebook has confirmed they’re beginning to roll out will also include Instagram Direct Messages.

Learn more here.

LinkedIn has launched Live Video Streaming

Video is the fastest growing format on LinkedIn. They’re capitalising on that by introducing LinkedIn Live, a live streaming video feature. It’s currently in invite-only beta testing in the United States but soon LinkedIn will allow people to apply to beta test the new feature.

Find out more here.

Facebook has announced new Group updates

Facebook wants to help group admins create “meaningful communities.” The latest round of updates has been designed to help admins better invest their time, engage members, and manage their groups. The features include mentorship, group subscriptions and a new post formatting tool.

Read more here.

Instagram is testing Direct Messages for the web

For years, Instagram has made it clear that it was a mobile app first. Currently, users can like and comment on posts and watch Stories on the desktop site but that’s it. Reports have surfaced this week that reveals an internal test is taking place which will see Instagram Direct Messages come to the desktop site.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 167)

Platform Five: This week’s most important social media changes (edition 167)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Instagram Stories have hit 500M daily active users, LinkedIn and Reddit are making improvements to advertising on the platform while TikTok has introduced ads for the first time.

Let’s take a look at these changes in more detail.

Instagram Stories reach 500M daily active users

Instagram has 1 billion daily active users. This means that roughly half of Instagram’s users are looking at Instagram Stories every day. This is a much-needed success for Facebook and comes amid their many PR issues and their quaterly earnings call in which the platform outlined several areas where they’ll be focusing their energy in 2019.

Learn more here.

LinkedIn is creating Lookalike Audiences

LinkedIn is finally getting their ad game on. Last week, they introduced Interest-based targeting to their campaign manager. This week they’ve announced that they’re working on their own version of lookalike audiences which will allow advertisers to target users who are similar to their current page followers. LinkedIn advertising can still be quite expensive when compared to other advertising avenues but hopefully, these changes will encourage more marketers to jump on board and bring costs down in the long run.

Read more here.

TikTok is testing ads on their platform

TikTok took the Western world by storm in late 2018 after already successfully capturing the Asian markets. The platform took over Musical.ly last year and has grown exponentially since. They’ve grown so much that they’ve already begun to test ads within their platform. The ads are reported to appear ‘right after the hero screen’ and last around 5 seconds.

Find out more here.

Reddit launches cost-per-click ads

Reddit isn’t a platform we get to talk about much in Platform Five but it seems that they too are beginning to get their ad game on. The platform announced this week that they will be launching cost-per-click (CPC) ads which are the platform’s first performance-based ad unit. Reddit hopes that this change will increase ad performance and inventories across the site.

Read more here.

Instagram is introducing the ability to share links to entire Stories

Stories have become hugely popular (just in case you couldn’t work that one out from the first update). So now they’re giving brands better options to help them promote their Stories. The new feature will allow users to share a link to entire Stories. This will help people and brands create greater awareness and hopefully engagement on their Stories.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 166)

Platform Five: This week’s most important social media changes (edition 166)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook launched a new petition feature, LinkedIn announced interest targeting for ads and you can now share your favourite Netflix shows to your Instagram Stories.

Let’s take a look at these changes in more detail.

Facebook removes the ability to automatically add Group members

If you are a group admin, you may have noticed a drop in members in recent weeks. Up until now, users could be automatically added to groups by their friends, they’d receive a notification that they’d been added, then content from the group would enter their newsfeeds. This means that many users were part of groups but had never visited or interacted with them. Facebook is now moving those members to an invited section which will not count towards the group member total.

Read more here.

You can now share your Netflix favourites to Instagram Stories

Stories are showing no signs of slowing down in 2019. They continue to grow in popularity which makes it a useful marketing tool for brands. Netflix is capitalising on this by allowing users to share the latest TV show or movie they’re watching straight to their Instagram Stories. Other users will then be able to open the show/movie in Netflix directly from the Instagram Story.

Learn more here.

Facebook has launched a new petition feature

Getting mixed up with politics hasn’t helped Facebook in the past but that hasn’t stopped them from launching a new petition feature called Community Actions which will help users call for action and notify government officials. The feature was launched in the US this week after being tested in a few markets. There’s no indication yet of when the feature will be rolled out globally.

Find out more here.

LinkedIn announces Interest Targeting in Campaign Manager

LinkedIn is looking to up their advertising game and has a series of new features that will hopefully help them do that. The first of which is interest-based targeting. Interest Targeting will allow advertisers to “fine tune their campaign targeting by using more than 200 professional interest categories.” These categories are based on the individual’s professional interests and the topics that they are engaging with across the platform.

Read more here.

Facebook adds new Page tab call ‘Page Quality’

Stamping out platform misuse has been a long term goal for Facebook. They’ve announced a couple new measures which they hope will help make page managers more aware of potential rule violations and limit those who do continue to break the Facebook Community Standards. For now, the Page Quality tab will display any content that has been removed due to Community Standards violations but Facebook noted that they will be providing more information in the tab over time.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 160)

Platform Five: This week’s most important social media changes (edition 160)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Instagram is making their platform more inclusive, YouTube is retiring annotations and LinkedIn is updating their share box.

Let’s take a look at these changes in more detail.

Instagram introduces features for the visually impaired

Instagram is designed to be a visual first platform. This week Instagram announced new features that will make the platform more accessible for visually impaired users. Automatic and custom alt text tests have begun which will allow visually impaired users to listen to descriptions of photos through screen readers.

Learn more about the new features here.

YouTube is retiring annotations

Those pesky semi-transparent boxes interrupting your YouTube viewing experience will be no longer as of January 2019 as YouTube has decided to completely remove them from the platform. Annotations will no longer be able to be added to videos and preexisting annotations will be removed completely.

Read more here.

Facebook expands ‘Today In’ local news section

After announcing earlier this month that ‘Today In’ will be expanded to 10 more cities in Australia, Facebook has announced that 400 cities in the US will be able to access the feature. ‘Today In’ is designed to “connect people to local news” and keep them up to date with “information from their communities.”

Find out more here.

YouTube Originals will now be free to view

The fight to be the king of video is a strategic game. YouTube has had a slight shift in direction by announcing that their YouTube Originals will now be made freely accessible but will be ad-supported instead of on a subscription basis. YouTube Premium subscribers don’t lose out entirely, they’ll be granted early access to all new content.

Read more here.

LinkedIn is rolling out a new share box

LinkedIn has been making a lot of big changes recently, the most notable being their update to company pages. This week they announced an update to their share box which is designed to make it easier for users to pick the audience for each of their posts. The new functionality is similar to Facebook’s sharing capabilities.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 158)

Platform Five: This week’s most important social media changes (edition 158)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

LinkedIn announced the next evolution of Company Pages, YouTube and Instagram introduce new shopping features ahead of the festive season and Pinterest is making it easier to turn followers into website visitors.

Let’s take a look at these changes in more detail.

New ways to complete Christmas shopping on YouTube & Instagram

Just in time for the festive season, YouTube and Instagram have launched new features that make it easy for users to shop while consuming content. Both platforms have released the ability to shop for products featured in videos, while Instagram also lets users save products in a wishlist. Brands will be able to control their inventory, prices and photos from one centralised backend on Instagram.

Read more here.

Facebook alters their algorithm to reduce the spread of misinformation & fake news

In a move that promises to cut down on misinformation and clickbait – without necessarily deleting content altogether – Facebook has released features that reduce how far problematic posts can spread. Essentially, posts that the new algorithm deems pr1ovocative will gradually decrease their reach so they still appear on some newsfeeds but won’t spread any further. Hopefully, the change will mean false information struggles to get a foothold in online conversation.

Read Mark Zuckerberg’s blog post on the issue here.

LinkedIn announces new updates to Company Pages

LinkedIn rolled out a suite of features that will make it easier – and more enjoyable – to engage with professional communities. Pages can now share documents and slide decks, and use hashtags that help users find relevant content. The social platform is also launching new APIs, meaning you’ll be able to connect your LinkedIn profile with third-party publishing platforms like HootSuite and Crunchbase.

Find out more here.

Pinterest is making it easier to turn casual followers into website readers

Pinterest is reducing the number of clicks a user needs to take to navigate onto a brand’s website, meaning it’s becoming quicker for users to shop their feed. In the past, users needed to click on a pin, then click a link on the following page in order to visit a website. Now, users can click a link and shop right away for the products that catch their eye.

Learn more here.

Facebook begins ‘Remove’ Messenger feature rollout

Last week Facebook announced that they would be introducing the ability to unsend or ‘remove’ messages in Messenger provided it was within 10 minutes of the message being delivered. Users in Poland, Bolivia, Colombia and Lithuania can now access the feature and it’s expected to be rolled out globally in the coming days.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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