Platform Five: This week’s most important social media changes (edition 183)

Platform Five: This week’s most important social media changes (edition 183)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

IGTV now supports landscape videos, it was Snapchat’s turn to have a data scandal, and LinkedIn is increasing ad transparency.

Let’s take a look at these changes in more detail.

IGTV now supports landscape videos

IGTV is almost a year old and it’s had a couple of notable changes in its short lifetime, the most recent being the introduction of landscape videos. Creators will now be able to upload landscape videos without putting black bars around the content to make it fit the vertical specifications. Instagram says their “vision is to make IGTV a destination for great content no matter how it’s shot so creators can express themselves how they want.”

Read more here.

Snapchat had its own data scandal

Snapchat has taken a leaf out of Facebook’s book, but not a good one. It’s been revealed that Snap employees abused their privileges and accessed data for the purpose of spying on users. Some of the data accessed included location information, saved Snaps, and personal information such as phone numbers and email addresses.

Learn more here.

LinkedIn now shows all the ads that have run in the last six months

In a bid to keep its platform “a safe, trusted, and professional environment where members can connect with each other, engage with relevant content, and grow their careers” LinkedIn is introducing new ad transparency measures that will allow users to see all sponsored content that an advertiser has run in the past six months from a new ads tab. LinkedIn has confirmed that any engagements from this tab will not impact campaign reporting or costs.

Find out more here.

Facebook is testing a new layout for the Stories composer

Facebook Stories haven’t seen the same take up as Instagram Stories did when they were first introduced. In what could be an attempt to give Facebook Stories a little boost, Facebook is testing a new composer layout that would make it easier to upload and create Stories.

Take a look for yourself here.

Twitter is testing a new carousel ad format for app installs

Twitter has had a love-hate relationship with carousels over the years with nothing really picking up the way they would have liked. This newest attempt seems more promising. Advertisers running app install campaigns can now add multiple images to their ad to provide more context which seems to be more visually appealing than the previous carousels we’ve seen from Twitter.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 182)

Platform Five: This week’s most important social media changes (edition 182)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook is restricting its Facebook Live feature, YouTube is making things a little easier for advertisers and Instagram is testing a new sticker.

Let’s take a look at these changes in more detail.

Facebook announces new restrictions on its Facebook Live feature

In light of the Christchurch terror attacks being broadcasted in real-time through their Facebook Live feature, Facebook has announced a ‘one strike’ policy to reduce the risk of abuse.

Read about the new restrictions here.

YouTube announces ‘Discovery ads’

Earlier in the week, YouTube announced the release of ‘Discover ads’ which will allow marketers to include YouTube in advertising their social campaign, even if they do not have a video.

Read more about ‘Discovery Ads’ here.

Instagram is testing stickers with song lyrics

New Story Stickers are coming to Instagram. The latest test, a Lyrics sticker was first spotted back in April but it appears to be being rolled out for wider audience testing. The Lyrics sticker show lyrics being animated alongside the music video.

Learn more here.

YouTube is testing a Bumper Machine

YouTube’s latest tool is designed to make it easier for advertisers to create 6-second bumper ads. Its new Bumper Machine, which is currently in testing, allows users to upload longer ad formats and which will then be cut down into bumper ads using a series of machine learning.

Read more here.

Facebook made changes to video Newsfeed ranking

Facebook is encouraging the production of original content on the platform. To help this along, they’ve announced changes to the way the videos will be ranked in the Newsfeed. Videos will be more prioritised based on “loyalty and intent, video and view duration, and originality.”

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 181)

Platform Five: This week’s most important social media changes (edition 181)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook launches Birthday Stories, Twitter spices up retweets and Instagram has begun blocking anti-vaccination content.

Let’s take a look at these changes in more detail.

Facebook launches Birthday Stories

Facebook has probably saved you more than once by reminding you of a close friend or relative’s birthday. Now, they’re helping you look even more thoughtful by introducing Birthday Stories – “a way for friends, family and everyone in your community to add digital birthday cards, photos or videos to a story celebrating your big day”.

Read more here.

Twitter publishes Transparency Report

Twitter prides itself on being transparent in their “mission to serve the public conversation”. As a result, they have launched their 14th Twitter Transparency Report which outlines data trends regarding information and removal requests, platform manipulation, national security requests, Twitter rules enforcement and legislative changes.

Read the full report here.

Instagram to start blocking Hashtags aligned with incorrect anti-vaccination information

Joining the fight against misleading anti-vaccination information, Instagram has announced that their AI will begin blocking access to hashtags that have a high number of posts that are designed to deter people from getting vaccinated by providing false information.

Read more here.

Twitter rolls out adding photos, videos and/or GIFs to retweets

Twitter users will now be able to add images, videos and GIFs to any retweets and quoted tweets. The feature is available to Android, iOS and mobile browser users, with it to be rolled out to desktops in the near future.

Read more here.

Book your appointments through Facebook and Instagram

Need to book yourself an appointment, why not do it through Facebook or Instagram? Announced on Tuesday, Facebook is rolling out a feature for businesses which will allow users to book appointments with their company directly through Facebook and Instagram.

See how it works here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 180)

Platform Five: This week’s most important social media changes (edition 180)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook held its annual F8 developer conference, a new creators guide was released for Instagram and YouTube has announced that its top priority is responsibility.

Let’s take a look at these changes in more detail.

Facebook announces plans for its platforms at F8

Facebook held its annual F8 conference this week. They used the opportunity to announce their new “privacy-focused” vision for the company and its platforms, as well as a number of updates for Facebook, Messenger, Instagram, WhatsApp and Ocular.

Read about all the updates here.

Twitter publishes May events calendar

Twitter has published its monthly calendar for May. The calendar outlines worldwide, US, Europe and Middle East events and their relevant hashtags. The calendar is designed to help marketers with their strategic planning for May.

See the full calendar here.

Facebook publishes a guide to help Instagram Creators make the most of the platform

Earlier this week, Facebook published its top eight tips aimed at how Instagram Creators can fully optimise the platform. The guide suggests Creators “keep it real”, “post frequently and get creative” and to “get closer to your fans”.

Read the full guide here.

YouTube’s CEO announces “responsibility” as her top priority

In a YouTube Creator blog post, YouTube’s CEO, Susan Wojcicki, has addressed the feedback from YouTube creators and announced that her top priority for the platform will be “living up to [their] responsibility” which is a balancing act between “maintaining an open platform with managing [their] community guidelines”.

You can read the full post here.

Facebook is introducing lead generation templates to Messenger

Over 20 billion messages are sent on Messenger each month, so it makes sense that Facebook is adding a way for business’ to generate leads from the platform. As described by Facebook, “Businesses [will be able to] create an ad that drives people to an automated question and answer flow in Messenger to learn more about what their potential customer is looking for.”

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 179)

Platform Five: This week’s most important social media changes (edition 179)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Instagram launches Quiz stickers for Stories, LinkedIn is trialling a new services feature and Facebook is testing a swipeable Newsfeed.

Let’s take a look at these changes in more detail.

Instagram launches quiz stickers

Earlier this week, Instagram quietly rolled out Quiz stickers for Stories. Quiz stickers are similar to Question and Poll stickers however, they let users pick the question and between two and four answers for their followers to pick from. Quiz stickers are now available on both Android and iOS.

Read more here.

Facebook reaches 2.38 billion users

Believe it or not, Facebook is not a dying platform. Despite everything that’s happened in recent years with numerous privacy and data scandals, Facebook has reported a 55 million user increase on last quarter. Facebook is also reporting that Facebook Stories now has 500 million daily active users.

Find out more here.

LinkedIn is testing a ‘Services’ listing

LinkedIn appears to be testing a new profile option which would allow users to fill in ‘Service’ offerings on their profile. First spotted by Jane Wong, the new feature could be incredibly useful for business’ and freelancers. Once Services have been added, “profile visitors will have a clear idea of the specific skills an individual has to offer.”

Learn more here.

Snapchat reports Q1 growth

It appears Q1 was a quarter of growth for social media platforms with Snapchat also reporting a slight growth in users. Over the past year, Snapchat has had a flat or negative growth but now the platform is reporting a daily active user jump from 186 million to 190 million. This is a win for Snapchat and has mostly been credited to the complete redevelopment of their Android app.

Read more here.

Facebook is testing a swipeable Newsfeed

The swipeable format of Stories has seen great success so now Facebook is trialling a hybrid version of Newsfeed. This version would see users being able to swipe through the content in the feed after tapping on a specific post so it wouldn’t completely eliminate mindless scrolling from the equation.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 175)

Platform Five: This week’s most important social media changes (edition 175)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook has launched its new Ad Library, LinkedIn and Adobe are partnering up and brands will now be able to use poll stickers in their sponsored Instagram Stories.

Let’s take a look at these changes in more detail.

EU politicians have passed Article 11 and Article 13

The European Parliament has voted to pass Article 11 and Article 13, 348 votes to 274. These legislation articles will see news curation services, like Google and Apple, be taxed, meaning that outlets will generate more money for the content they produce. Article 13 will then force platforms to be legally responsible for all copyrighted content that they host.

Find out more about what these articles will mean for you here.

Facebook’s new Ad Library

Facebook has launched an Ad Library which will help users learn more about the political or issues-based ads they see running on Facebook and Instagram. The library will share information about who saw the ad, its spend, and its impressions. The library will have a history of up to seven years of ads.

Read Facebook’s announcement here.

LinkedIn and Adobe are partnering together to improve ad targeting

LinkedIn has announced its new partnership with Adobe in order to expand its audience targeting capability. The partnership will give marketing and sales teams the opportunity to gain greater insight into their target audience by using data from LinkedIn, Marketo Engage and Microsoft Dynamics 365.

Find out more here.

Instagram launches Poll stickers to Instagram Stories Ads

After launch the Poll function for Instagram stories in late 2017, Instagram has now released that brands will soon be able to use Poll stickers in their sponsored Instagram Stories. In a beta campaign, nine out of 10 campaigns recorded the Poll sticker increase the views of 3-second videos, making it a positive function for brands.

To learn how you can get started with Polls in sponsored Instagram Stories click here.

Facebook is taking a stand against white nationalism and white separatism

Following the recent terror attacks in Christchurch, Facebook announced they are putting a ban on posts which praise or support white nationalism and white separatism on Facebook and Instagram. Users who search for keywords associated with white nationalism and white separatism on will also be connected to resources that focus on helping people “leave behind hate groups”.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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