Platform Five: This week’s most important social media changes (edition 170)

Platform Five: This week’s most important social media changes (edition 170)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Twitter opens applications for its public beta program, Instagram is working on a donation sticker and LinkedIn is making recruiters lives a little bit easier.

Let’s take a look at these changes in more detail.

Twitter opens applications for its public beta program

Announced back in January, Twitter has opened applications for their public beta program that will allow users to test and give feedback on new features. The first cab off the testing rank is the visual design of replies. The program is currently only open to users who access Twitter from and iOS device.

Read more here.

Instagram is working on a Donation sticker

Fundraising stickers were announced by Facebook at their communities summit. The Instagram Donation sticker for Stories is the first iteration of this. The stickers are still being tested but they pose an interesting proposition for Instagram who by all accounts are wanting t expand the e-commerce functionalities in their app.

Learn more here.

LinkedIn is moving its talent tools to one platform

Linkedin has three “core talent tools” Jobs, Recruiter and Pipeline Builder. LinkedIn has announced that these tools will now be moved onto a single platform that will provide a “new intelligent hiring experience” designed to make life easier for recruiters. As part of the shift, they’ll also be including some new functionalities which are due to start rolling out mid-year.

Find out more here.

Facebook introduces new location privacy controls to the Android app

Facebook is making it easier for Android users to control what location data is sent and stored by the app. Android users have previously expressed concern over the app’s ability to continuously log location data while it’s not in use which was due to Android’s “all-or-nothing” system approach to location permissions.

Learn more here.

Twitter is testing new “retweet with comment” layouts

While the new testing program will look into Twitter Replies, Twitter has confirmed that they’re currently running a public facing test which aims to make Twitter “more conversational” by giving retweets with comments a facelift. The layout in the new test makes comment retweets look like replies.

Take a look for yourself here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 169)

Platform Five: This week’s most important social media changes (edition 169)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook’s rolling out unified inbox updates, LinkedIn is testing live video streaming and Instagram has a glitch.

Let’s take a look at these changes in more detail.

Instagram’s got a glitch and it’s making follower counts go nuts

Users across the globe have reported losing and gaining massive amounts of followers on their accounts. Some reported their accounts were unfollowing people as well. While it was first assumed that Instagram was cleaning up the platform, they have since confirmed that it’s actually a glitch that was affecting the follower counters, not the actual accounts.

Read more here.

Facebook has started rolling out unified page inbox updates

Unified inboxes have been a blessing to community managers everywhere. They allow Facebook and Instagram notifications and Facebook messages to be answered all in the one place. The newest update which Facebook has confirmed they’re beginning to roll out will also include Instagram Direct Messages.

Learn more here.

LinkedIn has launched Live Video Streaming

Video is the fastest growing format on LinkedIn. They’re capitalising on that by introducing LinkedIn Live, a live streaming video feature. It’s currently in invite-only beta testing in the United States but soon LinkedIn will allow people to apply to beta test the new feature.

Find out more here.

Facebook has announced new Group updates

Facebook wants to help group admins create “meaningful communities.” The latest round of updates has been designed to help admins better invest their time, engage members, and manage their groups. The features include mentorship, group subscriptions and a new post formatting tool.

Read more here.

Instagram is testing Direct Messages for the web

For years, Instagram has made it clear that it was a mobile app first. Currently, users can like and comment on posts and watch Stories on the desktop site but that’s it. Reports have surfaced this week that reveals an internal test is taking place which will see Instagram Direct Messages come to the desktop site.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 167)

Platform Five: This week’s most important social media changes (edition 167)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Instagram Stories have hit 500M daily active users, LinkedIn and Reddit are making improvements to advertising on the platform while TikTok has introduced ads for the first time.

Let’s take a look at these changes in more detail.

Instagram Stories reach 500M daily active users

Instagram has 1 billion daily active users. This means that roughly half of Instagram’s users are looking at Instagram Stories every day. This is a much-needed success for Facebook and comes amid their many PR issues and their quaterly earnings call in which the platform outlined several areas where they’ll be focusing their energy in 2019.

Learn more here.

LinkedIn is creating Lookalike Audiences

LinkedIn is finally getting their ad game on. Last week, they introduced Interest-based targeting to their campaign manager. This week they’ve announced that they’re working on their own version of lookalike audiences which will allow advertisers to target users who are similar to their current page followers. LinkedIn advertising can still be quite expensive when compared to other advertising avenues but hopefully, these changes will encourage more marketers to jump on board and bring costs down in the long run.

Read more here.

TikTok is testing ads on their platform

TikTok took the Western world by storm in late 2018 after already successfully capturing the Asian markets. The platform took over Musical.ly last year and has grown exponentially since. They’ve grown so much that they’ve already begun to test ads within their platform. The ads are reported to appear ‘right after the hero screen’ and last around 5 seconds.

Find out more here.

Reddit launches cost-per-click ads

Reddit isn’t a platform we get to talk about much in Platform Five but it seems that they too are beginning to get their ad game on. The platform announced this week that they will be launching cost-per-click (CPC) ads which are the platform’s first performance-based ad unit. Reddit hopes that this change will increase ad performance and inventories across the site.

Read more here.

Instagram is introducing the ability to share links to entire Stories

Stories have become hugely popular (just in case you couldn’t work that one out from the first update). So now they’re giving brands better options to help them promote their Stories. The new feature will allow users to share a link to entire Stories. This will help people and brands create greater awareness and hopefully engagement on their Stories.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 166)

Platform Five: This week’s most important social media changes (edition 166)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook launched a new petition feature, LinkedIn announced interest targeting for ads and you can now share your favourite Netflix shows to your Instagram Stories.

Let’s take a look at these changes in more detail.

Facebook removes the ability to automatically add Group members

If you are a group admin, you may have noticed a drop in members in recent weeks. Up until now, users could be automatically added to groups by their friends, they’d receive a notification that they’d been added, then content from the group would enter their newsfeeds. This means that many users were part of groups but had never visited or interacted with them. Facebook is now moving those members to an invited section which will not count towards the group member total.

Read more here.

You can now share your Netflix favourites to Instagram Stories

Stories are showing no signs of slowing down in 2019. They continue to grow in popularity which makes it a useful marketing tool for brands. Netflix is capitalising on this by allowing users to share the latest TV show or movie they’re watching straight to their Instagram Stories. Other users will then be able to open the show/movie in Netflix directly from the Instagram Story.

Learn more here.

Facebook has launched a new petition feature

Getting mixed up with politics hasn’t helped Facebook in the past but that hasn’t stopped them from launching a new petition feature called Community Actions which will help users call for action and notify government officials. The feature was launched in the US this week after being tested in a few markets. There’s no indication yet of when the feature will be rolled out globally.

Find out more here.

LinkedIn announces Interest Targeting in Campaign Manager

LinkedIn is looking to up their advertising game and has a series of new features that will hopefully help them do that. The first of which is interest-based targeting. Interest Targeting will allow advertisers to “fine tune their campaign targeting by using more than 200 professional interest categories.” These categories are based on the individual’s professional interests and the topics that they are engaging with across the platform.

Read more here.

Facebook adds new Page tab call ‘Page Quality’

Stamping out platform misuse has been a long term goal for Facebook. They’ve announced a couple new measures which they hope will help make page managers more aware of potential rule violations and limit those who do continue to break the Facebook Community Standards. For now, the Page Quality tab will display any content that has been removed due to Community Standards violations but Facebook noted that they will be providing more information in the tab over time.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 162)

Platform Five: This week’s most important social media changes (edition 162)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

YouTube introduces new CTA extensions for video ads, Facebook is testing search as an ad placement option and Instagram has added a new sticker.

Let’s take a look at these changes in more detail.

YouTube introduces a new call-to-action extension for video ads

YouTube has introduced a new call-to-action extension that will take the place of their existing CTA overlays. Then CTAs will be displayed on screen both while your ad is playing and after it has finished. YouTube hope this new format will be “a great way to enhance viewer engagement.”

Read more here.

Facebook adds search to the list of ad placement options

Ad revenue has slowed for the social networking giant so they’re trying to find new ways to kick-start ad spend. Facebook announced this week that they’re beginning a small test of ads in search results. Facebook originally tried to introduce search ads back in 2012 but ultimately decided to roll them back.

Learn more here.

Instagram adds a new countdown sticker

A new sticker has been added to Instagram Stories. The ‘Countdown’ sticker allows you to display a timer that counts down to a specific event or time. Users have the option to be notified when the timer runs out so it could be a useful tool for building hype around product launches or big announcements.

Find out more here.

Instagram is testing new account features aimed at influencers

New reports suggest that Instagram is testing profiles for creators. “Creators are an important part of [the Instagram] community” as such, the creator profiles will reportedly have new, creator specific tools that include more detailed audience insights.

Learn more here.

Facebook gives ‘Life Events’ an update

Facebook is updating ‘Life Events’ with new interactive features and it’s getting a new place to live on the main profile page. According to Facebook, life events are incredibly popular and research suggests that people want to see more of this kind of content in their feeds.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 161)

Platform Five: This week’s most important social media changes (edition 161)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Instagram is expanding their side-scroll newsfeed test, YouTube has added autoplay videos to their home tab and Facebook is testing a new comment quality feedback option.

Let’s take a look at these changes in more detail.

Instagram is expanding side-scrolling feed testing

Previously, Instagram has only been testing the side-scroll feed on the explore page but reports have surfaced this week that show Instagram has begun to test side-scrolling in the main Instagram newsfeed. The new format has been influenced by the increasing popularity of Stories which now have over 1 billion users across the Facebook-owned apps alone.

Read more here.

YouTube adds autoplay videos to the home tab

YouTube has announced that videos on the home page of both the Android and iOS apps will now autoplay, muted and with captions. According to YouTube, the change will make it easier for users to preview content on the go. Users will be able to control how the autoplay function works, including being able to turn it off entirely.

Learn more here.

Facebook Pages will now show which countries they are being managed from

Facebook is constantly looking for new ways to increase transparency across the platform. This time they’re making adjustments to the information that is displayed in the Page Info section. As of this week, Facebook will now show the primary country locations of people in all existing page roles.

Find out more here.

Instagram had a glitch that messed up the newsfeed

The glitch came in the form of random bars appearing on in-feed photos which looked similar to a scrambled VHS tape. The source is yet to be confirmed but Instagram has confirmed that the issue is on their end and they’re not sure how long it will take to fix the bug.

Read more here.

Facebook is testing  a comment quality feedback option

The upvote / downvote option was introduced earlier this year as a way for users to provide immediate feedback on comment quality, there’s limited data to tell us whether or not users are using the feature but now Facebook is testing a variation on this feature. The comment quality feature is a small survey that allows users to give Facebook feedback on comment quality.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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