Platform Five: This week’s most important social media changes (edition 153)

Platform Five: This week’s most important social media changes (edition 153)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

This week we’re saying goodbye to Google+, exploring ‘Snap Originals’ through VR and taking a look at 3D photos on Facebook. All that and more in this week’s Platform Five.

Instagram is testing tapping instead of scrolling through posts

Instagram is “always testing ways to improve the experience on [the platform].” Their newest test will see users tapping their way through the explore page, as they do for Stories, instead of scrolling. There’s no confirmation as to if or when they’d introduce the same change to the main newsfeed.

Learn more here.

Facebook is rolling out 3D photos

Announced back at their F8 conference in May, Facebook has begun rolling out 3D photos which work by adding depth to your portrait mode photos. Everyone can now view 3D photos in their feed but the ability to create them is still being rolled out which will happen over the coming weeks.

Find out more here.

Google is shutting down Google+ for consumers

Google+ is being shut down for consumers, not that anyone will really miss it. The final nail in the coffin was not the lack of engagement on the platform but a security breach that exposed up to 500,000 Google+ accounts to unauthorised users.

Read more here.

Snapchat introduces ‘Snap Originals’

Snap Originals are exclusive shows “created by some of the world’s greatest storytellers” that will only be accessible through the Snapchat platform. Exclusive content is not new to Snapchat but this will be the first time users will be able to experience the scenes in VR.

Learn more here.

Facebook is releasing a first-party cookie option

As of October 24, publishers, advertisers, and developers will be able to use first-party cookies for ads. Advertisers will have the option of choosing first or third party cookies but it’s recommended that they choose first-party so they can “reach more customers and be more accurate in measurement reporting.”

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This Week’s Most Important Social Media Changes and Updates

Platform Five: This Week’s Most Important Social Media Changes and Updates

We’re back with another edition of Platform Five, our weekly look at the social media changes and updates that have surfaced in the last seven days.

You’ll also find the occasional new social media tool which you should have on your radar.

Let’s jump in!

platform five social media changes1. Instragram reveals how ads will appear within the platform – A few weeks ago, Instagram announced its plans to introduce ads to the popular photo-sharing service.

This week, we got peek at what the ads will look like (see right).

The introduction of a ‘sponsored’ tag at the top of a relatively native image doesn’t appear to be too intrusive but we’ll get a better idea of how users feel about once they get rolled out.

2. Improvements made to Google+ Hangouts and Photos – The main thing to be aware of here is that the Hangouts mobile experience has been improved, including a full screen option and enhancements made to cam lighting.

You’ll also notice that a number of changes have been made to the photo functioalityn thanks to the team at Snapseed who Google acquired last year.

Google is really focused on developing and releasing innovative features on Google+ at the moment as it gently starts to gain more traction with the masses.

3. Vanity URLs rolled out to Google+ users – We told you the Google+ factory has been busy of late!

After more than two years in existence, vanity URLs are finally being rolled out to users with a minimum of 10 followers and a uploaded profile picture.

This means the Google+ profile address have changed from http://plus.google.com/u/0/b/104517094700375458188/ to http://www.google.com/+KamberAu.

Not only does it make it easier to feature and share Google+ profiles and pages, but it is another signal that Google+ content will be even more deeply integrated into Google search.

4. Pinterest introduces related Pins, will feel similar to YouTube related videos – Direct from the Pinterest blog: Related Pins are picked specially for you based on the unique things you’re into, such as other Pins you’ve saved or liked . So if you’ve been collecting recipes for your big holiday feast, we might show you a related Pin for fool-proof pie crust, or the perfect double-stuffed sweet potato.

5. A cross-platform video and audio content search engine is launched – A new web-app called Solayo.com has been unveiled and it allows you to search for video and audio content across a number of platforms.

It also saves the content you’re interested in and allows you to play it back at a later time.

That’s it for this week’s recap of the social media changes you need to be across.

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About Kamber

Kamber is a specialist content marketing and social media agency based in Australia.

We help brands and businesses plan, produce, publish and promote digital content that people crave.

What is Google+ and why should businesses care?

What is Google+ and why should businesses care?

Google+ is often considered as one of the web most enigmatic social media entities.

This issue often stems from a misunderstanding of it and the role it plays as part of Google’s overall web presence.

We put a presentation together to help answer a question often posed to us: What is Google+ and why should businesses care?

It attempts to explain the role of Google+ as a social network and as a social layer for Google’s product suite including Gmail, YouTube, Google Local, Android, Blogger, Google Map and Google Chrome.

What is Google+ and why should businesses care? (2013 edition)

If you enjoyed this presentation follow our SlideShare account.

And, check us out on Google+ too.

Feature image via NickErwin.com

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