Platform Five: This week’s most important social media changes (edition 175)

Platform Five: This week’s most important social media changes (edition 175)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook has launched its new Ad Library, LinkedIn and Adobe are partnering up and brands will now be able to use poll stickers in their sponsored Instagram Stories.

Let’s take a look at these changes in more detail.

EU politicians have passed Article 11 and Article 13

The European Parliament has voted to pass Article 11 and Article 13, 348 votes to 274. These legislation articles will see news curation services, like Google and Apple, be taxed, meaning that outlets will generate more money for the content they produce. Article 13 will then force platforms to be legally responsible for all copyrighted content that they host.

Find out more about what these articles will mean for you here.

Facebook’s new Ad Library

Facebook has launched an Ad Library which will help users learn more about the political or issues-based ads they see running on Facebook and Instagram. The library will share information about who saw the ad, its spend, and its impressions. The library will have a history of up to seven years of ads.

Read Facebook’s announcement here.

LinkedIn and Adobe are partnering together to improve ad targeting

LinkedIn has announced its new partnership with Adobe in order to expand its audience targeting capability. The partnership will give marketing and sales teams the opportunity to gain greater insight into their target audience by using data from LinkedIn, Marketo Engage and Microsoft Dynamics 365.

Find out more here.

Instagram launches Poll stickers to Instagram Stories Ads

After launch the Poll function for Instagram stories in late 2017, Instagram has now released that brands will soon be able to use Poll stickers in their sponsored Instagram Stories. In a beta campaign, nine out of 10 campaigns recorded the Poll sticker increase the views of 3-second videos, making it a positive function for brands.

To learn how you can get started with Polls in sponsored Instagram Stories click here.

Facebook is taking a stand against white nationalism and white separatism

Following the recent terror attacks in Christchurch, Facebook announced they are putting a ban on posts which praise or support white nationalism and white separatism on Facebook and Instagram. Users who search for keywords associated with white nationalism and white separatism on will also be connected to resources that focus on helping people “leave behind hate groups”.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 174)

Platform Five: This week’s most important social media changes (edition 174)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Instagram launched in-app checkout, Twitter is locking down their API and Myspace has lost all content uploaded prior to 2016.

Let’s take a look at these changes in more detail.

Instagram launched in-app checkout

eCommerce is a clear revenue opportunity for Instagram so it’s no surprise that they’ve announced that the platform now offers a complete in-app shopping experience. Starting this week, users in the US will be able to make purchases from 23 popular brands as part of a closed beta test.

Read more here.

Twitter is locking down their API

Twitter is proactively working to prevent its own data scandal by auditing developers who are accessing their API. From June 19th, “any apps that recall recent tweets or user mentions more than 100,000 times per day will need to submit their app for review.”  B2B platforms will also be required to enter a commercial licensing agreement with Twitter.

Learn more here.

Facebook introduced quoted Messenger replies

Group chats can be confusing, particularly if you’re trying to catch up on a large thread of messages which you need to respond to. To make this easier, Facebook is rolling out a new “Quoted Reply” option which will show the specific message that a user is responding to.

Find out more here.

Myspace lost all content uploaded before 2016

If Myspace wasn’t already dead, it certainly is now. The platform confirmed that they have lost every single piece of content uploaded to the platform before 2016 which includes millions of songs, photos and videos. The company is blaming a faulty server migration for the mass deletion.

Read more here.

Facebook had another privacy scandal

Another week, another data issue for Facebook. Facebook confirmed that “hundreds of millions” of passwords had been stored in plaintext for years. While Facebook says the passwords weren’t visible to anyone outside Facebook that still meant 2,000 engineers and developers could’ve seen them.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 173)

Platform Five: This week’s most important social media changes (edition 173)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Twitter launched its new beta testing app, Facebook is updating its ad relevancy metrics and Instagram now lets you pause all notifications.

Let’s take a look at these changes in more detail.

Facebook suffered its longest outage in the platform’s history

For the best part of a day, apps in the Facebook family were either partially or completely out of action for different parts of the world. It took 11 hours for Facebook to resolve the issue which they have now confirmed was the result of a ‘server configuration change.’

Read more here.

Twitter launched its new beta testing app

Back in January, Twitter put a call out for users to register to be a part of their new testing program. Twttr, the new beta app, was released this week and the first round of users have had some time to play around. The first feature to be tested is a redesign of the reply thread which has been received well by most testers.

Find out more here.

Instagram rolls out ‘Pause All’ notification option

If you’ve ever wanted to turn off your Instagram notifications without actually turning off the notifications today’s your lucky day. Instagram has rolled out a ‘Pause All’ option which gives users the ability to pause all notifications from the app for between 15 minutes and eight hours. The feature is currently only available on iOS.

Learn more here.

Facebook is removing ad relevance scores

Facebook has announced that it is updating some of its ad metrics. One of these is the removal of the ad relevance score which will be replaced with three new relevance metrics: quality ranking, engagement rate ranking and conversion rate ranking. The ad relevance score will be removed from April 30.

Read more here.

Twitter introduced its new camera

At SXSW this week, Twitter revealed its newly updated camera which is designed to make it easier to “capture what’s happening in the world today.” Following in the footsteps of Facebook and Instagram, the new camera will be accessible from a swipe left and will allow users to instantly share photos, two-minute videos and live videos.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 172)

Platform Five: This week’s most important social media changes (edition 172)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

YouTube is introducing video fact-checking, Instagram is working on a new ad format and Facebook is battling anti-vax messaging.

Let’s take a look at these changes in more detail.

Instagram is testing video co-watching

Facebook already allows you to watch videos with friends through Watch Party. Now it looks like Instagram is trialling a similar feature. The ‘co-watch content’ feature was discovered within Instagram’s Direct Messaging code. While it’s not clear exactly how the feature will work yet, it has the potential to give IGTV a bit of a boost.

Read more here.

Google introduces shoppable ads on Google Images

Google is taking on Pinterest’s core business offering this week by announcing a new product discovery option: shoppable images. Google explains “shoppable ads on Google Images will enable businesses to highlight multiple products available for sale within their sponsored ad.”

Learn more here.

Facebook is limiting the spread of anti-vax messaging

The never-ending mission to clean up the Facebook platform continues. This time, Facebook is taking on the anti-vax messaging that has seen a steady increase in popularity in recent years. Facebook has announced several steps to help reduce the spread of “vaccine misinformation” including down ranking content and pages, rejecting ads and hiding the content from the Explore page on Instagram.

Find out more here.

YouTube is testing out a new fact-checking feature

Much like Facebook, YouTube is also trying to rid its platform of “misuse and questionable content.” The new ‘fact-check’ pop up will begin to appear on videos relating to subjects that often contain misinformation. These pop-ups will appear on the search page rather than individual videos and the videos will still be able to be searched for and watched.

Learn more here.

Instagram is working on new ‘Branded Content’ ads

Instagram has announced this week that it’s developing a new ad format which is designed to “better enable brands and influencers to partner up in a more financially beneficial, and transparent way.” This new ad format would let the influencer publish a post and then allow the advertiser to promote the post just like any other ad.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 171)

Platform Five: This week’s most important social media changes (edition 171)

 

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook announced ‘Facebook Showcase’, Snapchat has introduced educational courses for advertisers and Instagram is testing titles for live videos.

Let’s take a look at these changes in more detail.

Instagram is testing titles for Instagram Live

More and more, social media users are watching videos online without sound. This means that it’s more important than ever for videos to include subtitles which could be part of the thinking behind Instagram’s latest test. Users have spotted a new title option for Instagram Live videos which appears at the top of the screen when you start a stream.

Learn more here.

LinkedIn expanded the rollout of their trending news section

LinkedIn’s new trending news section ‘What People are Talking About’ showcases trending topics and content as they happen. After a successful testing period, LinkedIn has begun to roll the feature out to more users. The tool has the ability to help increase content focus and engagement on the platform.

Find out more here.

Snapchat launched a Snap ads education course

Snapchat is the place to go for advertisers who want to reach a younger demographic. If that’s your target market then Snapchat’s newly updated Explore education courses will be worth your time. They’re designed to give advertisers a complete overview of the platform, covering everything from formats to audience targeting to analytics.

Explore the courses for yourself here.

Facebook announced ‘Facebook Showcase’

While Facebook Watch isn’t quite the success they’d hoped it would be (yet), Facebook is moving forward with monetisation offerings. The newest of which is Facebook Showcase. According to Facebook “Showcase will give online video and TV ad buyers…opportunities to reach their target audiences with the highest quality videos on Facebook.”

Learn more here.

LinkedIn added new Salary Insights to job listings

Wage Insights are an expansion of Salary Insights which were rolled out by LinkedIn to some regions last year. They give “personalised insights about jobs where [users] could make more money than their current role.” While LinkedIn doesn’t know exactly what you earn, they can create estimates based on salary information for similar roles in the same location.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

 

Platform Five: This week’s most important social media changes (edition 170)

Platform Five: This week’s most important social media changes (edition 170)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Twitter opens applications for its public beta program, Instagram is working on a donation sticker and LinkedIn is making recruiters lives a little bit easier.

Let’s take a look at these changes in more detail.

Twitter opens applications for its public beta program

Announced back in January, Twitter has opened applications for their public beta program that will allow users to test and give feedback on new features. The first cab off the testing rank is the visual design of replies. The program is currently only open to users who access Twitter from and iOS device.

Read more here.

Instagram is working on a Donation sticker

Fundraising stickers were announced by Facebook at their communities summit. The Instagram Donation sticker for Stories is the first iteration of this. The stickers are still being tested but they pose an interesting proposition for Instagram who by all accounts are wanting t expand the e-commerce functionalities in their app.

Learn more here.

LinkedIn is moving its talent tools to one platform

Linkedin has three “core talent tools” Jobs, Recruiter and Pipeline Builder. LinkedIn has announced that these tools will now be moved onto a single platform that will provide a “new intelligent hiring experience” designed to make life easier for recruiters. As part of the shift, they’ll also be including some new functionalities which are due to start rolling out mid-year.

Find out more here.

Facebook introduces new location privacy controls to the Android app

Facebook is making it easier for Android users to control what location data is sent and stored by the app. Android users have previously expressed concern over the app’s ability to continuously log location data while it’s not in use which was due to Android’s “all-or-nothing” system approach to location permissions.

Learn more here.

Twitter is testing new “retweet with comment” layouts

While the new testing program will look into Twitter Replies, Twitter has confirmed that they’re currently running a public facing test which aims to make Twitter “more conversational” by giving retweets with comments a facelift. The layout in the new test makes comment retweets look like replies.

Take a look for yourself here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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