Platform Five: This week’s most important social media changes (edition 185)

Platform Five: This week’s most important social media changes (edition 185)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

TikTok is testing new ad targeting options, Facebook is making adjustments to the Newsfeed algorithm, and YouTube has announced a new partnership that will let users buy tickets without leaving its site.

Let’s take a look at these changes in more detail.

TikTok is testing new ad targeting options

Trending video app TikTok has been working on new ad targeting options to help entice marketers to invest on the platform. TikTok is reportedly working on both interest-based targeting and pixel tracking.

Learn more here.

Twitter adds new account switching option

Social media managers everywhere (including ours) will be celebrating this update. Twitter has announced that it will be releasing a new, simplified account switching option to their web and Twitter Lite app which will be accessible from the drop-down menu from profile photos.

Find out more here.

Facebook adds new Page and Group rankings to the algorithm

Facebook’s algorithm has had substantial updates this year, and quite a few of them. The latest one is more of an amendment to the previous change. The amendment announced that new ranking signals have been added in for both Page and Group content.

Read more here.

YouTube announces new partnership to facilitate ticket purchases

If you’re looking for a music video, where do you go? YouTube of course. Which makes this newest partnership with Ticketmaster a no brainer. The partnership will allow YouTube to sell tour and concert tickets right from artists’ YouTube channel.

Learn more here.

LinkedIn announces new integration with Moat Analytics

LinkedIn wants to make sure that you can trust the metrics you’re getting from its platform so that they (and you) can validate the impact video has. Which is why LinkedIn has announced an integration with third-party analytics and measurement platform, Moat Analytics.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 184)

Platform Five: This week’s most important social media changes (edition 184)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Twitter now lets users go live with up to three guests, LinkedIn acquired a new company to help them improve their ad targeting, and YouTube shut down its stand-alone gaming app.

Let’s take a look at these changes in more detail.

Twitter now lets you go live with up to three guests

Back in February, Twitter introduced audio-only live streaming Pericope. After a successful trial period, Twitter is bringing the same feature to the main Twitter app. Both iOS and Android users will be able to go live with up to three guests using audio-only streaming.

Learn more here.

LinkedIn acquired a data personalisation platform to improve ad targeting

LinkedIn has been doing a lot in recent months to improve advertising offerings on its platform. This week they’ve announced that LinkedIn has acquired Drawbridge, a data analytics company, so that they could better refine their targeting capacity through the use of Drawbridge’s advances personalisation AI.

Read more here.

A new study provides insight into rising video trends

SocialInsider conducted an analysis of over 9 million Facebook video posts to help answer social media marketer’s questions about using video in the crowded online space and how to optimise videos to promote their business and drive conversations.

Take a look at the insights for yourself.

Snapchat’s working to bring music to the app

Snapchat has reportedly been working to secure music rights deals to allow users to add songs to their snaps. This move could help Snapchat keep TikTok off their backs for a little bit longer and help save its userbase which started to grow again for the first time in quite a while last quarter.

Find out more here.

YouTube has closed its gaming app

This week we said goodbye to YouTube’s stand-alone gaming app. The platform announced in September last year that it would be shutting down the app, which has been around since 2015, to “build a stronger home for the gaming community.”

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 183)

Platform Five: This week’s most important social media changes (edition 183)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

IGTV now supports landscape videos, it was Snapchat’s turn to have a data scandal, and LinkedIn is increasing ad transparency.

Let’s take a look at these changes in more detail.

IGTV now supports landscape videos

IGTV is almost a year old and it’s had a couple of notable changes in its short lifetime, the most recent being the introduction of landscape videos. Creators will now be able to upload landscape videos without putting black bars around the content to make it fit the vertical specifications. Instagram says their “vision is to make IGTV a destination for great content no matter how it’s shot so creators can express themselves how they want.”

Read more here.

Snapchat had its own data scandal

Snapchat has taken a leaf out of Facebook’s book, but not a good one. It’s been revealed that Snap employees abused their privileges and accessed data for the purpose of spying on users. Some of the data accessed included location information, saved Snaps, and personal information such as phone numbers and email addresses.

Learn more here.

LinkedIn now shows all the ads that have run in the last six months

In a bid to keep its platform “a safe, trusted, and professional environment where members can connect with each other, engage with relevant content, and grow their careers” LinkedIn is introducing new ad transparency measures that will allow users to see all sponsored content that an advertiser has run in the past six months from a new ads tab. LinkedIn has confirmed that any engagements from this tab will not impact campaign reporting or costs.

Find out more here.

Facebook is testing a new layout for the Stories composer

Facebook Stories haven’t seen the same take up as Instagram Stories did when they were first introduced. In what could be an attempt to give Facebook Stories a little boost, Facebook is testing a new composer layout that would make it easier to upload and create Stories.

Take a look for yourself here.

Twitter is testing a new carousel ad format for app installs

Twitter has had a love-hate relationship with carousels over the years with nothing really picking up the way they would have liked. This newest attempt seems more promising. Advertisers running app install campaigns can now add multiple images to their ad to provide more context which seems to be more visually appealing than the previous carousels we’ve seen from Twitter.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 182)

Platform Five: This week’s most important social media changes (edition 182)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook is restricting its Facebook Live feature, YouTube is making things a little easier for advertisers and Instagram is testing a new sticker.

Let’s take a look at these changes in more detail.

Facebook announces new restrictions on its Facebook Live feature

In light of the Christchurch terror attacks being broadcasted in real-time through their Facebook Live feature, Facebook has announced a ‘one strike’ policy to reduce the risk of abuse.

Read about the new restrictions here.

YouTube announces ‘Discovery ads’

Earlier in the week, YouTube announced the release of ‘Discover ads’ which will allow marketers to include YouTube in advertising their social campaign, even if they do not have a video.

Read more about ‘Discovery Ads’ here.

Instagram is testing stickers with song lyrics

New Story Stickers are coming to Instagram. The latest test, a Lyrics sticker was first spotted back in April but it appears to be being rolled out for wider audience testing. The Lyrics sticker show lyrics being animated alongside the music video.

Learn more here.

YouTube is testing a Bumper Machine

YouTube’s latest tool is designed to make it easier for advertisers to create 6-second bumper ads. Its new Bumper Machine, which is currently in testing, allows users to upload longer ad formats and which will then be cut down into bumper ads using a series of machine learning.

Read more here.

Facebook made changes to video Newsfeed ranking

Facebook is encouraging the production of original content on the platform. To help this along, they’ve announced changes to the way the videos will be ranked in the Newsfeed. Videos will be more prioritised based on “loyalty and intent, video and view duration, and originality.”

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 181)

Platform Five: This week’s most important social media changes (edition 181)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook launches Birthday Stories, Twitter spices up retweets and Instagram has begun blocking anti-vaccination content.

Let’s take a look at these changes in more detail.

Facebook launches Birthday Stories

Facebook has probably saved you more than once by reminding you of a close friend or relative’s birthday. Now, they’re helping you look even more thoughtful by introducing Birthday Stories – “a way for friends, family and everyone in your community to add digital birthday cards, photos or videos to a story celebrating your big day”.

Read more here.

Twitter publishes Transparency Report

Twitter prides itself on being transparent in their “mission to serve the public conversation”. As a result, they have launched their 14th Twitter Transparency Report which outlines data trends regarding information and removal requests, platform manipulation, national security requests, Twitter rules enforcement and legislative changes.

Read the full report here.

Instagram to start blocking Hashtags aligned with incorrect anti-vaccination information

Joining the fight against misleading anti-vaccination information, Instagram has announced that their AI will begin blocking access to hashtags that have a high number of posts that are designed to deter people from getting vaccinated by providing false information.

Read more here.

Twitter rolls out adding photos, videos and/or GIFs to retweets

Twitter users will now be able to add images, videos and GIFs to any retweets and quoted tweets. The feature is available to Android, iOS and mobile browser users, with it to be rolled out to desktops in the near future.

Read more here.

Book your appointments through Facebook and Instagram

Need to book yourself an appointment, why not do it through Facebook or Instagram? Announced on Tuesday, Facebook is rolling out a feature for businesses which will allow users to book appointments with their company directly through Facebook and Instagram.

See how it works here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 180)

Platform Five: This week’s most important social media changes (edition 180)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook held its annual F8 developer conference, a new creators guide was released for Instagram and YouTube has announced that its top priority is responsibility.

Let’s take a look at these changes in more detail.

Facebook announces plans for its platforms at F8

Facebook held its annual F8 conference this week. They used the opportunity to announce their new “privacy-focused” vision for the company and its platforms, as well as a number of updates for Facebook, Messenger, Instagram, WhatsApp and Ocular.

Read about all the updates here.

Twitter publishes May events calendar

Twitter has published its monthly calendar for May. The calendar outlines worldwide, US, Europe and Middle East events and their relevant hashtags. The calendar is designed to help marketers with their strategic planning for May.

See the full calendar here.

Facebook publishes a guide to help Instagram Creators make the most of the platform

Earlier this week, Facebook published its top eight tips aimed at how Instagram Creators can fully optimise the platform. The guide suggests Creators “keep it real”, “post frequently and get creative” and to “get closer to your fans”.

Read the full guide here.

YouTube’s CEO announces “responsibility” as her top priority

In a YouTube Creator blog post, YouTube’s CEO, Susan Wojcicki, has addressed the feedback from YouTube creators and announced that her top priority for the platform will be “living up to [their] responsibility” which is a balancing act between “maintaining an open platform with managing [their] community guidelines”.

You can read the full post here.

Facebook is introducing lead generation templates to Messenger

Over 20 billion messages are sent on Messenger each month, so it makes sense that Facebook is adding a way for business’ to generate leads from the platform. As described by Facebook, “Businesses [will be able to] create an ad that drives people to an automated question and answer flow in Messenger to learn more about what their potential customer is looking for.”

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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