Platform Five: This week’s most important social media changes (edition 154)

Platform Five: This week’s most important social media changes (edition 154)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook is trying to stamp out content scrapers, YouTube is making changes to their TrueView metric and Twitter is adding more context to trending tweets.

Let’s take a look at these changes in more detail.

Facebook’s News Feed now downranks stolen content

We’re almost surprised that this hasn’t been implemented earlier but Facebook has changed their algorithm to downrank content that they deem to be stolen. If stolen content receives less News Feed distribution, the publisher will have fewer traffic referrals and earn less revenue for the hundreds of ads they put on their pages which could make stealing content seem less desirable.

Learn more here.

Twitter is testing ‘annotations’ in moments

If you’ve been paying attention to Twitter mentions recently, you might’ve noticed little boxes of contextual information appearing. These are what Twitter is calling moment ‘annotations’. Annotations aim to clarify and provide context for trending tweets. They currently only appear in the mobile app.

Find out more here.

LinkedIn now lets you switch your profile button from ‘Connect’ to ‘Follow’

Until now, the option to allow people to follow you rather than connect with you has been reserved for members of LinkedIn’s inFluence program. The feature is now being rolled out to all users and you can make the change under the privacy settings tab.

Read more here.

YouTube changes video ad engagement measurement

The time spent watching a video before it counts as a view differs from platform to platform. YouTube had the longest time with views only counting towards the TrueView metric after a user watched for 30 seconds. Now they’re reducing that time to 10 seconds to “better reflect the impact of video ads”.

Learn more here.

Facebook introduces Messenger to Groups

Facebook wants to encourage group users to interact more so they’re bringing Messenger to Facebook groups. Group chats will be able to have up to 250 members and host video or audio calls with up to 50 members. Any group member can start a chat but admins will be able to shut down chats or limit the ability to create them.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 153)

Platform Five: This week’s most important social media changes (edition 153)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

This week we’re saying goodbye to Google+, exploring ‘Snap Originals’ through VR and taking a look at 3D photos on Facebook. All that and more in this week’s Platform Five.

Instagram is testing tapping instead of scrolling through posts

Instagram is “always testing ways to improve the experience on [the platform].” Their newest test will see users tapping their way through the explore page, as they do for Stories, instead of scrolling. There’s no confirmation as to if or when they’d introduce the same change to the main newsfeed.

Learn more here.

Facebook is rolling out 3D photos

Announced back at their F8 conference in May, Facebook has begun rolling out 3D photos which work by adding depth to your portrait mode photos. Everyone can now view 3D photos in their feed but the ability to create them is still being rolled out which will happen over the coming weeks.

Find out more here.

Google is shutting down Google+ for consumers

Google+ is being shut down for consumers, not that anyone will really miss it. The final nail in the coffin was not the lack of engagement on the platform but a security breach that exposed up to 500,000 Google+ accounts to unauthorised users.

Read more here.

Snapchat introduces ‘Snap Originals’

Snap Originals are exclusive shows “created by some of the world’s greatest storytellers” that will only be accessible through the Snapchat platform. Exclusive content is not new to Snapchat but this will be the first time users will be able to experience the scenes in VR.

Learn more here.

Facebook is releasing a first-party cookie option

As of October 24, publishers, advertisers, and developers will be able to use first-party cookies for ads. Advertisers will have the option of choosing first or third party cookies but it’s recommended that they choose first-party so they can “reach more customers and be more accurate in measurement reporting.”

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 152)

Platform 5: This week’s most important social media changes (edition 152)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

LinkedIn is making changes to improve ROI, Reddit achieved 1 billion video views per month on their native video player and Facebook had another security breach.

Let’s take a look at these changes in more detail.

Facebook had another security breach

50 million Facebook accounts were impacted by a ‘security issue’ over the weekend. Hackers attempted to steal access tokens through the ‘view as’ feature on Facebook profiles which would give them the ability to access the account. As a result, all 50 million accounts were logged out and third party platform access tokens were revoked.

Learn more here.

Twitter launched a ‘Data Saver’ mode

Previously, users had to download a separate app to access data saving feature. Now, Twitter has rolled the feature into their main app and can be accessed through settings. Twitter also made a few other changes to the mobile app.

Find out more here.

Reddit reached 1 billion video views per month

Reddit isn’t a platform we talk about often but since launching their native video player a year ago, Reddit has achieved an average of 1 billion native video views per month. According to Reddit, having the native video player has increased the amount of time that users are spending on the platform.

Read more here.

LinkedIn is making changes to improve ROI

A new wave of tests and changes are coming to LinkedIn with the aim of improving ROI on the platform. LinkedIn has warned that while these tests are taking place users “may notice a decrease in campaign click-through rates or an increase in CPC compared to their historical average.”

Learn more here.

Facebook doubled the account deletion grace period

Amongst the aftermath of the aforementioned security breach, Facebook has doubled the grace period users must wait till they can delete their accounts from 14 days to 30 days. According to Facebook “the increase gives people more time to make a fully informed choice.”

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 151)

Platform 5: This week’s most important social media changes (edition 151)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Stories ads are now available on Facebook, LinkedIn launched their Talent Insights platform and Twitter is asking for group feedback on their policy changes.

Let’s take a look at these changes in more detail.

Facebook has introduced Facebook and Messenger Stories ads

No one can deny that Stories have become hugely popular, with Facebook and Instagram Stories now having over 700million DAU between them. Instagram Stories ads were rolled out last year and now Facebook has announced that Facebook Stories ads have been rolled out to all advertisers.

Read more here.

Twitter is now asking everyone for feedback on their policy changes

Twitter is changing the way they create their use of service policy. Previously, they’ve followed their own company development process which included taking input from their Trust and Safety Council and various experts. Now they’re going to add one more opinion to the mix, their users.

Learn more here.

LinkedIn has launched their Talent Insights platform

Launched in beta last year, the LinkedIn Talent Insights platform is designed to help employers improve hiring and recruitment efforts. The platform has now launched officially and gives employers access to the wealth of data from their 575 million strong user base and can help answer questions like “which companies am I losing recruits to?

Learn more here.

Facebook Pages can now join Facebook Groups

A new setting has been added to Facebook Groups that gives admins the ability to choose whether or not Facebook Pages can request to join the group as members. Until now, only individuals could join Facebook groups which caused an issue for some public figures, publishers and charities.

Find out more here.

A Twitter API bug may have shared data with unauthorised app developers

Some data, including direct messages that users have had with companies, may have been shared to unauthorised app developers thanks to a bug in the Twitter API. The bug has now been fixed and Twitter has confirmed that less than 1% of their users have been impacted.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 150)

Platform 5: This week’s most important social media changes (edition 150)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Shopping tags have been rolled out across Instagram Stories, Twitter is shifting their focus away from algorithms with two new changes and Pinterest has opened their API to third-parties.

Let’s take a look at these changes in more detail.

Instagram is expanding Shopping Tags in Stories

Testing for Shopping in Stories began back in June this year and has now been rolled out to all business accounts. With over 400M accounts using Stories every day, this rollout will help make it even easier for business’ to connect with their customer’s and generate some extra cash.

Read more here.

Twitter is allowing users to bring back chronological timelines

Twitter is “giving users more control over their timeline” by allowing them to switch their timelines to a reverse chronological order. This will mean that users can choose to see the “best tweet” first or to see the most recent tweet.

Learn more here.

Pinterest has opened their API access to help encourage influencer marketing

Pinterest may not be on your list of business social media accounts but perhaps it should be. The platform has grown by 50 million DAU in the last 12 months and now they’ve announced that they’re opening their “content marketing API to third-party influencer platforms to help brands and influencers collaborate more effectively.”

Find out more here.

Instagram is testing new hashtag options

The classic which is better, including your hashtags in the caption or in the first comment debate may become a thing of the past with Instagram testing a new option that would let users include hashtags in a separate field to the caption.

Take a look at the feature here.

Twitter is testing up and down voting on tweets

Algorithms are great in theory, learn what users like through their interactions and show them content that is similar to what they’ve engaged with in the past. But we all know in practice, algorithms can be hit and miss so Twitter is experimenting with an up / down voting system to help give the algorithm a boost.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 149)

Platform 5: This week’s most important social media changes (edition 149)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook is working to help better protect their advertiser’s brands, YouTube is launching vertical video ad formats and Pinterest has reached 250 million daily active users.

Let’s take a look at these changes in more detail.

Facebook implements new ad placement controls to protect brands

Advertisers have limited control over what content their ads are placed alongside which can lead to unwanted associations being made between the brand and the material that’s being displayed. Facebook has announced two new measures that will enable video advertisers to have more control over in-stream placements.

Learn more here.

Instagram is working on a video tagging feature

Tagging people in content is a great way to increase organic reach so Instagram is working on a solution to allow users to tag their followers in videos. It’s harder to overlay text over the moving images so Instagram is still investigating the best way to go about it.

Find out more here.

Pinterest has hit 250 million daily active users

Pinterest has invested a lot of time into new features that help make the platform more enticing for advertisers and users. Their hard work has paid off with the platform announcing that they’ve met the 250 million DAU mark which is an increase of 50 million from this time last year.

Read more here.

YouTube to launch vertical video ads

It’s common knowledge that mobile content consumption far exceeds desktop. Which is why Youtube reconfigured it’s platform to accommodate vertical video and now they’re doing the same for ads. Vertical video ads will follow the same format and still be skippable after five seconds.

Learn more here.

Facebook’s Canvas is now an ‘Instant Experience’

Canvas has a new look and a new name to compliment the change. Canvas ads will now be called ‘Instant Experience’ which Facebook says “better reflects what the ad solution offers people.” Their in-built templates also received an update and are usable across Facebook and Instagram.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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