Platform Five: This week’s most important social media changes (edition 158)

Platform Five: This week’s most important social media changes (edition 158)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

LinkedIn announced the next evolution of Company Pages, YouTube and Instagram introduce new shopping features ahead of the festive season and Pinterest is making it easier to turn followers into website visitors.

Let’s take a look at these changes in more detail.

New ways to complete Christmas shopping on YouTube & Instagram

Just in time for the festive season, YouTube and Instagram have launched new features that make it easy for users to shop while consuming content. Both platforms have released the ability to shop for products featured in videos, while Instagram also lets users save products in a wishlist. Brands will be able to control their inventory, prices and photos from one centralised backend on Instagram.

Read more here.

Facebook alters their algorithm to reduce the spread of misinformation & fake news

In a move that promises to cut down on misinformation and clickbait – without necessarily deleting content altogether – Facebook has released features that reduce how far problematic posts can spread. Essentially, posts that the new algorithm deems pr1ovocative will gradually decrease their reach so they still appear on some newsfeeds but won’t spread any further. Hopefully, the change will mean false information struggles to get a foothold in online conversation.

Read Mark Zuckerberg’s blog post on the issue here.

LinkedIn announces new updates to Company Pages

LinkedIn rolled out a suite of features that will make it easier – and more enjoyable – to engage with professional communities. Pages can now share documents and slide decks, and use hashtags that help users find relevant content. The social platform is also launching new APIs, meaning you’ll be able to connect your LinkedIn profile with third-party publishing platforms like HootSuite and Crunchbase.

Find out more here.

Pinterest is making it easier to turn casual followers into website readers

Pinterest is reducing the number of clicks a user needs to take to navigate onto a brand’s website, meaning it’s becoming quicker for users to shop their feed. In the past, users needed to click on a pin, then click a link on the following page in order to visit a website. Now, users can click a link and shop right away for the products that catch their eye.

Learn more here.

Facebook begins ‘Remove’ Messenger feature rollout

Last week Facebook announced that they would be introducing the ability to unsend or ‘remove’ messages in Messenger provided it was within 10 minutes of the message being delivered. Users in Poland, Bolivia, Colombia and Lithuania can now access the feature and it’s expected to be rolled out globally in the coming days.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 157)

Platform Five: This week’s most important social media changes (edition 157)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook Messenger introduces the ability to delete messages after they’ve been sent, Facebook is beginning to roll out 1:1 images for link ads and Instagram is trying to incorporate IGTV with the rest of the Instagram app.

Let’s take a look at these changes in more detail.

Facebook announced Instagram and Advanced Page analytics beta

A major announcement came from Facebook this week that will help marketers everywhere measure the impact that Instagram accounts and Facebook pages have on their bottom lines. Two new additions have been introduced to analytics, Instagram Account analytics and Advanced Page analytics which will help marketers answer questions like “how do these numbers actually relate to revenue?”

Learn more here.

IGTV videos can now be added to Instagram Stories

Instagram announced this week that all users will have the ability to share their IGTV videos directly to their Story. The feature works in a similar way to reposting Stories that they’re mentioned in and has previously only been available to business accounts. This change is a part of a broader effort to bridge the gap between IGTV and the rest of the Instagram app.

Read more here.

The ability to delete messages in Facebook Messenger is coming

Better late than never, Facebook has announced that they will be bringing their ‘unsend’ feature to Facebook Messenger. There’s a catch though, messages will only be able to be deleted in the 10 minutes after it has been sent. The feature will be useful if you’ve “accidentally send the wrong photo, incorrect information or messaged the wrong thread.”

Find out more here.

Facebook rolls out 1:1 image link ads

With the majority of users accessing Facebook through a mobile app, it makes sense for Facebook to be introducing 1:1 image previews for link ads. The advantages to a 1:1 link image over a 1:1.91 image is that it’ll take up more screen space and that ads will look less out of place when they appear in Instagram feeds.

Learn more here.

Facebook is expanding the ‘Breaking News’ tag to more countries

The Breaking News tag was introduced to help fill the gap left by the removal of the trending news section on Facebook. Australia has had the Breaking News Facebook tag for a while but now Facebook is expanding the test to include France, Germany, Mexico, Spain and the UK.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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