Platform 5: This week’s most important social media changes (edition 145)

Platform 5: This week’s most important social media changes (edition 145)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Instagram has been hacked again, Facebook is taking more steps to improve transparency on the platform and LinkedIn is relaunching groups.

Let’s take a look at these changes in more detail.

Instagram has been hacked…again

While Instagram hasn’t officially acknowledged that there was a hack, multiple users found themselves locked out of their accounts this week after hackers we successful in accessing Instagram’s user database.

If you’ve found yourself locked out of your account, follow these steps to regain access.

Facebook added a new authorisation process for page managers

As part of its push towards transparency, users who manage pages with a ‘large US audiences’ will be asked to complete an authorisation process which is supposed to make it harder for people to run pages from fake accounts. Page managers won’t be able to continue publishing until they have completed the authorisation process.

Find out more here.

LinkedIn is relaunching groups

LinkedIn is relaunching groups within its main app after quietly removing its standalone app earlier this year. They will be streamlining the service by cutting out several features that previously existed as part of the app.

Learn more here.

Instagram added private polls to direct messages

Poll stickers on Instagram stories have been hugely successful. Starting this week, users will now be able to send a poll privately in group or individual direct messages. The process is pretty much the same as to how you’d add a sticker to your Instagram Story only if you send the poll to a group, everyone will be able to see how everyone else voted.

Read more here.

Facebook is testing a new way to help users follow breaking news stories

Since the removal of the trending news section, Facebook has been looking for other options to help people follows breaking news stories. One of the ways they’re now trialling is ‘Facebook breaking news tags’, that will appear on posts related to any ‘live’ story. Users will then be able to follow and receive updates about that particular story.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 141)

Platform 5: This week’s most important social media changes (edition 141)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Twitter’s account purge has caused significant follower drops to some profiles, Instagram is updating its two-factor authentication feature and Facebook has to deal with yet another problem: movie piracy.

Let’s take a look at these changes in more detail.

Twitter account removals have seen followers drop by up to 70%

Twitter has shown us that it is serious about cleaning up its platform. They’ve invested in anti-abuse technology provider Smyte, questioned 9.9million accounts about spamming practices and now they’ve removed all accounts from the platform that have previously been blocked for spam. This clean up has meant some accounts have lost up to 70% of their follower base.

Find out more here.

Facebook is testing info labels on branded content

As part of its shift towards greater transparency, Facebook is testing new labels on branded content that provide the viewer with more information about the parties in the partnership. These labels look very similar to the info tags that have been rolled out for political accounts.

Read more here.

Instagram is building a new, non-SMS, two-factor authentication

Traditional two-factor authentication using a mobile number isn’t as safe as it might seem. Hackers can apparently access your account by porting your number onto a new SIM card and request a password change without you knowing. To help stop hackers, Instagram is building a system that works with third-party security apps.

Learn more here.

Facebook has a movie piracy problem

Fake news, data breaches, election meddling, the list of problems Facebook has faced in recent times is long and growing. Movie piracy has become a huge problem for Facebook with users using groups to share pirated copies of movies to tens of thousands of members.

Read more here.

Facebook introduces new creative tools to Ads Manager App

If you’ve ever used the Facebook Ads Manager app, you know it can be a bit fiddly to use. Facebook is looking to fix this by introducing new creative tools for the app to make it easier for business owners and marketers to ‘create and manage their ad campaigns on the go’.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 140)

Platform 5: This week’s most important social media changes (edition 140)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

It’s been a busy week for all the major players with YouTube, Facebook and Pinterest introducing new features while Twitter and Instagram are both tackling spam and scam issues.

Let’s take a look at these changes in more detail.

YouTube launches a new tool for finding and removing unauthorised re-uploads

This week, a new tool has been launched to help creators protect their work. There are already a number of ways in which creators can protect their videos from copywriting fraud on the platform but this new tool will make the process more efficient by automatically scanning newly uploaded content to check if it’s a re-upload of an existing video.

More details here.

Facebook’s new AR ads allow you to try on products

Facebook has been experimenting with AR for a while now, their newest development will enable users to virtually try on different products featured in ads. This new ad format is in its early stages but Facebook is confident that it will provide brands with greater exposure to more users.

Find out more about the new feature here.

Twitter will shut down metrics for accounts previously locked as spam

Have you noticed your Twitter follower count drop in recent days? You’re not alone. Twitter is purging accounts that have been previously locked for spammy behaviour and removing them from follower metrics. Accounts with bigger followings are likely to see the most significant drops.

Read more here.

Pinterest adds new group collaboration tools

Group boards are now a thing on Pinterest. This group collaboration tool will make it easier to plan for events and functions through the app which aligns with rising user behaviour patterns on the platform. Group collaboration may not add to Pinterest’s marketing potential but it could generate greater engagement.

Find out more here.

Instagram is testing a new verification process

The sacred blue tick on Instagram has been limited to “notable” and “authentic” accounts which usually meant celebs, media outlets and big brands. But this has led to scams offering to verify your account in exchange for hundreds or thousands of dollars. To help protect users from scammers, Instagram is testing a new in-app form that allows users to request a verified profile.

More details here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 108)

Platform 5: This week’s most important social media changes (edition 108)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook’s new Local app, updated ad optimisation and more Stories distribution. There’s extra visual search on Pinterest and following Instagram hashtags.

Let’s take a look at these changes in more detail.

Facebook unveils new and improved Local app

This latest offering from Facebook is an updated version of its Events app, which will connect users with places and events areound them based on categories (e.g. sport,food,shopping). With users able to filter results by categories such as relevance, distance and rating, it’s never been more important to have your ratings in top shape on Facebook and your profile complete and up-to-date.

Read more here.

Instagram testing hashtag follow feature

If this test works out, people / profiles won’t be the only thing you can follow on Twitter. Instead, like using Twitter on platforms like Tweetdeck, you’ll be able to follow hashtags to stay up-to-date with specific topics and interests. If your brand’s hashtag game isn’t on-point on the platform, now’s the time to review and update to ensure your content’s included in these hashtag feeds (assuming, of course, the feature rolls out globally in the months ahead).

Read more about the test here.

Facebook’s new ad option

Advertisers just got a new Facebook tool. Aptly named Campaign Budget Optimisation, the tool will automatically allocate budget to the highest performing ad set once the campaign budget is set, meaning total campaign spend is optimised and not spent unnecessarily on under-performing ad sets within a campaign.

More about Campaign Budget Optimisation here.

Pinterest now has 3,000 visually searchable categories

The platform this week announced updates to its Lens and Visual Search capabilities, including a QR code style tool called Pincodes which will allow users scan direct from a code through to a board. It’s a timely reminder of the importance of visual search for brands in their content marketing strategy.

More on updates to Pinterest Lens and Visual Search here.

Facebook expands Stories

Brace yourself, Facebook Stories are coming to your newsfeed. The updated version of Stories launched this week and it’ll allow Stories to be linked to Events, Pages and Groups. It’ll also start delivering these Stories (including those from Instagram and Messenger) to the top of your Facebook feed – another opportunity to get timely, daily snapshots out to your community.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 105)

Platform 5: This week’s most important social media changes (edition 105)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook’s Explore Feed and new group admin features, LinkedIn unveils smart replies, Twitter’s ad transparency centre and Instagram announces Live Guests.

Let’s take a look at these changes in more detail.

Twitter increases ad transparency

In the wake of the ongoing investigation into how social media advertising impacted the 2016 US Presidential Election, Twitter has announced it will launch a new transparency centre in coming weeks to provide greater transparency over all ads on the platform. It will cover how long ads have been running, overview of advertising creative, ads targeted to you and the personalised information available from your profile which impacts ads you’re eligible to be targeted for.

Read more about the new transparency centre here.

Facebook expands new Explore Feed

Is this the end of organic reach? As part of its new Explore Feed, Facebook is exploring whether to make this the place to receive posts from all pages – not just those you aren’t connected to. While organic reach has been dwindling for years and the ‘pay to play’ mantra for brand content has increased, any permanent switch to this Explore Feed set-up could spell the end of organic reach for good and shake up paid strategies even further.

Read more about the trial of Explore Feed here.

LinkedIn smart replies

LinkedIn wants to help you keep the conversation going, unveiling its smart reply feature which will suggest phrases to keep you chatting. These predictive phrases will help improve the messaging function on mobile and tablet, ultimately aiming to help LinkedIn built its market of professionals using its messaging service. It also signals the platform’s commitment to trialing Artificial Intelligence technology and how it can improve user experience.

Check out more about smart replies in LinkedIn Messaging here.

Facebook group admins get new features

LinkedIn isn’t the only platform looking to improve dialogue this week. Facebook has launched new group admin features this week to help admins communicate with and build their communities. A new welcome post feature will help admins welcome new members, admins will be more readily identifiable, and group-specific profiles based on publicly available information will help group members learn more about each other in the hope that this will foster more and greater connections.

Read more about the features and how they’ll impact your in-group experience here.

Instagram extends Live Guests access

Instagram has rolled out its Live Guests feature to all users. Aimed at young users and the increasing popularity of Instagram Live, the function will allow users to invite anyone who’s watching to join the chat. For now, you’ll only be able to go live with one other person at a time – though you can change who that person is mid-stream.

View the full announcement and additional features from Instagram here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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