Social Media Trends 2014: #14for14 SlideShare Summary
Over the course of the last month we’ve featured 14 blogs posts outlining our predictions for 2014’s big social media trends.
Now that each trend has been explained in full, we’ve compiled them all together in one easy-to-digest SlideShare presentation.
In our opinion, the importance of content in the constantly evolving era of social media will be the over-arching trend of 2014.
This presentation captures the 14 sub-trends resulting from this bigger movement.
We’d love to hear your thoughts and predictions for 2014.
Simply add them to the comments section below.
View the full Social Media Trends 2014 SlideShare summary here.
…change, faster and faster change.
Welcome to the final instalment of our 14-part Social Media Trends 2014 series.
We’re actually going to follow up with one more post summarising all 14 projected trends in one, easy-to-digest, SlideShare presentation.
Check back for that post soon.
Trend 14: The one constant will continue to be…change, faster and faster change.
This last trend is one that should probably be present in any 2014 trends preview given the nature the constantly changing digital marketing space.
So is ‘change’ a trend?
It is, but more specifically it is the frequency and increasing speed of change which is the thing to look out for next year.
Change comes from so many directions too.
Let’s examine this prediction in a bit more detail and why staying on top of all this action will be one of the keys to digital marketing success in 2014.
The recent history of social media changes
Last year, as part of my 2013 prediction series, I ‘guaranteed’ that Facebook would undergo a huge functionality change in 2013.
It made a lot of changes in 2013, but the most significant one was the new look, feel and experience associated with the news feed.
This wasn’t a ground-breaking prediction as Facebook makes major changes every year, and smaller ones every second week.
But it is the increased regularity of these changes which is the thing to take note of.
Facebook is not given enough credit for adapting to the feedback of its users which is what has continued to make it relevant at a time when a new social media toy surfaces every week.
You can take a look at the 11 most significant changes made by Facebook in 2013 here.
In part 11 of this Social Media Trends 2014 series we looked at the major changes made by Google that has started to transform the search engine experience.
Twitter continues to tweak its user experience.
Google+ continues to be integrated into the broader Google product suite.
And, YouTube has instituted just as many changes as any of the other major platforms, including the evolution of YouTube channels to become more like Facebook pages.
Can this rate and frequency of social media changes rapidly increase in 2014?
It can and it will.
What can you expect to see in 2014
Overall, expect each of the major social media platforms to evolve at a faster pace next year, including a (another) probable major overhaul of Facebook.
The rising platforms and apps like SnapChat began making changes towards the end of 2013, but expect even more in 2014.
Instagram introduced 15-second videos in 2013 which was a response (in part) to the arrival and popularity of Vine.
And, Instagram, is likely to serve up the most significant and frequent changes in 2014.
Apart from the introduction of video, and the recent addition of sponsored posts, the Instagram product is still the same as it was when it launched a few years back.
There is so much room for growth and adjustments for Instagram next year.
What can you do about it?
The most successful social media and content marketing programs are ones that are channel agnostic.
While some tweaking is always required to bring your content strategy to life, getting the foundations right will be the key to success.
But in order to tweak the content you produce to get the best results across the key social media channels, you need people within your organisation that are passionate about the space.
You need these people spend at least 30 minutes a day reading industry blogs and monitoring active platforms to be across these constant social media changes.
This is one of the reasons digital agencies exist, they provide advice and solutions that suit the rapidly evolving space, ensuring that on-going activity and campaigns can work.
With the rate of change expected to escalate substantially in 2014, it may well be the most challenging trend to adjust to next year and beyond.
The summary presentation
Swing by tomorrow to view and download the summary SlideShare presentation which will capture all 14 trends that are set to shape social media marketing, content marketing and digital marketing in 2014.
View the full Social Media Trends 2014 SlideShare summary here.
Social Media Trends 2014 (Part 13): The (Unavoidable) Social Media Backlash
Welcome to the send last instalment of the Kamber Social Media Trends 2014 series.
Being an agency that specialises in social media you might think that this one was a tough one to include in our predictions for 2014.
It was, and it wasn’t.
In 2014, you can expect to see social media’s role recalibrated to play a support role for the ongoing content produced by brands and organisations.
This is a good thing.
The backlash we’re more likely to see comes in the form of particular age groups and niche audiences who will increasingly avoid the mainstream networks in 2014.
The mainstream media will also continue to find stories about the negative impact social media is having on society while glossing over the positive impact it can bring.
Privacy will also be even more of a pressing issue.
Our general technology obsession will be increasingly called into question too.
Why will this happen? Let’s find out.
Trend 13: Social Media has enjoyed a period of being the flavour of the month, but some big questions will be asked in 2014
In part two of this series, we touched on the diffusion of innovations model (see right).
This theory lays out the role early-adopters play in the adoption of new ideas and technology, which then spawns more mainstream use.
The by-product of this process is that many early adopters move away from these ideas and technologies once they are adopted by the masses.
We’ve seen teenagers exhibit this behaviour in 2013 with many ‘fleeing’ Facebook and turning to new school messenger apps.
It is important to note they aren’t giving up on social media completely, they are just being social in a more direct way.
But, in the eyes of many people, Facebook is social media.
The more that this audience moves away from traditional platforms like Facebook, the more you’ll see stories appear about the ‘death of social media’ which will only fuel the broader backlash movement.
This article from Yahoo.com back up that argument.
The industry backlash
The marketing industry, particularly industry publications, will be where the backlash is likely to gather the most momentum.
Serious questions about the value of social media will be asked.
Serious questions about the money spent on social media in the last few years will be asked.
Serious questions about the commercial impact of social media will be asked.
As touched on in the introduction, as long as the industry recognises that a recalibration is taking place, then most of these questions will be able to be answered adequately.
But, as we know, little things become big issues at great speed in the modern media environment.
And, ironically, it is social media participants who will the fuel this fire.
Traditional media’s role in the backlash movement
If the rumblings start in industry media, mainstream media is likely to pick up on it and extend the conversation.
This will only encourage more people to voice their displeasure at the tech-shaped world we now live in.
It’s true, we’ve got completely drunk on social media and general technological advancements and it is a point of contention for many members of the public.
Watch out for this to be amplified in 2014.
The public’s relationship with brands
In 2013, we saw a number of examples of the public reacting negatively toward social media ‘campaigns.’
This isn’t anything new, but it is happening with more and more regularity.
A good example was Domino’s who promised a ‘game changing’ announcement via social media for it only to be a new range of pizzas.
In the defence of Domino’s, they did a terrific job of reaching out to people that had voiced their displeasure towards the brand and offered them the chance to try one of the new pizzas for free.
It is a good reminder that adding value to the lives of your online communities, as opposed to pushing commercial messages, is the best way to achieve social media success.
Will the backlash really be worse in 2014?
All signs point to yes even though there has been no shortage of detractors over the last five years.
As outlined, the primary factors will be platform fragmentation, several (fair) questions from the industry, and the increasing apprehension of the public in response to overly commercial social media tactics.
It will be interesting to see how far the expected backlash goes and what impact it will have.
We only have one more instalment left in the Social Media Trends 2014 series.
Once that is posted, look out for our summary SlideShare presentation which will bring all of our predictions together in one easy-to-digest pack.