Platform 5: This week’s most important social media changes (edition 107)

Platform 5: This week’s most important social media changes (edition 107)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

New rules and expanded characters on Twitter, Facebook adds polls for Pages and Messenger chat plugin, Instagram tests tool to add older images to Stories.

Let’s take a look at these changes in more detail.

Twitter rolls-out new rules

Twitter’s latest rules come into effect this month, aiming to improve user experience and safety by clarifying how it will enforce rules relating to hate speech and harrassment. It’s been a long-standing issue for Twitter and comes as Facebook faces its own issues related to fake news and transparency.

Read more here.

Facebook polls for Pages

Facebook now allows for Pages to quiz their followers thanks to the launch of its new polling tool. Available across desktop and mobile, the tool enables brands to more easily gauge the opinion of and collect information about followers’ opinions. Time to get polling!

Read more about the new polling tool here.

Twitter’s new character limit

This week saw Twitter roll-out its new 280-character limit globally. It’s a change that sees the creative scope and space for tweets expand, while maintaining the brevity that the platform is known for. Double trouble!

Read the Twitter announcement here.

Instagram Stories testing throw-backs

The Instagram is testing a tool that will allow you to a add picture more than 24 hours old to your Instagram Stories. The feature comes with a catch though – all images older than 24 hours will be subject to a ‘date sticker’ so viewers can easily identify older images.

Read more about the test here.

New Facebook Messenger chat plugin

Facebook’s new Messenger chat plugin will allow users to initiate a Messenger chat session with a brand direct from the brand’s website. The plugin is one of Facebook’s most requested features and will support all current Messenger functions (including payments and rich media). This is great news for Messenger users and brands as it means they can connect on the platform they’re already using, rather than via an alternative chat tool.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 106)

Platform 5: This week’s most important social media changes (edition 106)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook ad transparency, Messenger Discover feature, WhatsApp’s delete function, save your tweets and stop-motion being tested on Instagram.

Let’s take a look at these changes in more detail.

Facebook’s latest transparency initiative

Last week it was Twitter, now Facebook has followed by announcing its own moves towards greater advertising transparency. The changes will see a new ‘View Ads’ option added to Facebook Pages, allowing users to see all the ads being run by a page at a given time. All pages will be subject to this change, with advertisements required to be associated with a page as part of the advertising development and publishing process.

Read more about Facebook’s transparency changes here.

Facebook Messenger’s Discover feature rolls out to Aussies

More than half of Australians now use Facebook Messenger, as the platform this week rolled out its Discover feature to users. The feature allows users to find brands offering services through the Messenger app, with brands including Qantas, Tennis Australia the ABC and Domain already taking advantage of the offering.

Read a full re-cap of the announcement here.

Take that back! You can now delete WhatsApp messages

Ever hit the send button on WhatsApp only to realise you need to take it back? Now you can, with WhatsApp allowing users to delete messages. Be quick though, you’ll only be able to do so within seven minutes of the message being sent.

Read more about the feature being rolled out here.

Finally! Twitter to make it easier to save tweets

Get ready to farewell all the workarounds for saving tweets for later – Twitter is testing a feature that’ll let you save them with a simple bookmarking button.

Read more about the test here.

Is stop-motion coming to Instagram?

Reports this week that Instagram is allowing select users to test a stop-motion tool for their Stories. In a throw-back to the days of Vine-style videos, the tool will let users put up to 50 frames together to create their own stop-motion story. No word yet on if or when the tool will roll-out more widely beyond these select users, but it’ll present brands with another way to create Stories on the platform when it does.

More details here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 105)

Platform 5: This week’s most important social media changes (edition 105)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook’s Explore Feed and new group admin features, LinkedIn unveils smart replies, Twitter’s ad transparency centre and Instagram announces Live Guests.

Let’s take a look at these changes in more detail.

Twitter increases ad transparency

In the wake of the ongoing investigation into how social media advertising impacted the 2016 US Presidential Election, Twitter has announced it will launch a new transparency centre in coming weeks to provide greater transparency over all ads on the platform. It will cover how long ads have been running, overview of advertising creative, ads targeted to you and the personalised information available from your profile which impacts ads you’re eligible to be targeted for.

Read more about the new transparency centre here.

Facebook expands new Explore Feed

Is this the end of organic reach? As part of its new Explore Feed, Facebook is exploring whether to make this the place to receive posts from all pages – not just those you aren’t connected to. While organic reach has been dwindling for years and the ‘pay to play’ mantra for brand content has increased, any permanent switch to this Explore Feed set-up could spell the end of organic reach for good and shake up paid strategies even further.

Read more about the trial of Explore Feed here.

LinkedIn smart replies

LinkedIn wants to help you keep the conversation going, unveiling its smart reply feature which will suggest phrases to keep you chatting. These predictive phrases will help improve the messaging function on mobile and tablet, ultimately aiming to help LinkedIn built its market of professionals using its messaging service. It also signals the platform’s commitment to trialing Artificial Intelligence technology and how it can improve user experience.

Check out more about smart replies in LinkedIn Messaging here.

Facebook group admins get new features

LinkedIn isn’t the only platform looking to improve dialogue this week. Facebook has launched new group admin features this week to help admins communicate with and build their communities. A new welcome post feature will help admins welcome new members, admins will be more readily identifiable, and group-specific profiles based on publicly available information will help group members learn more about each other in the hope that this will foster more and greater connections.

Read more about the features and how they’ll impact your in-group experience here.

Instagram extends Live Guests access

Instagram has rolled out its Live Guests feature to all users. Aimed at young users and the increasing popularity of Instagram Live, the function will allow users to invite anyone who’s watching to join the chat. For now, you’ll only be able to go live with one other person at a time – though you can change who that person is mid-stream.

View the full announcement and additional features from Instagram here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Social Media Trends 2014: #14for14 SlideShare Summary

Social Media Trends 2014: #14for14 SlideShare Summary

Social Media Trends 2014: #14for14 SlideShare Summary

Over the course of the last month we’ve featured 14 blogs posts outlining our predictions for 2014’s big social media trends.

Now that each trend has been explained in full, we’ve compiled them all together in one easy-to-digest SlideShare presentation.

In our opinion, the importance of content in the constantly evolving era of social media will be the over-arching trend of 2014.

This presentation captures the 14 sub-trends resulting from this bigger movement.

We’d love to hear your thoughts and predictions for 2014.

Simply add them to the comments section below.

Social Media Trends 2014 (Part 14): The one constant will continue to be…

Social Media Trends 2014 (Part 14): The one constant will continue to be…

View the full Social Media Trends 2014 SlideShare summary here.

…change, faster and faster change.

Welcome to the final instalment of our 14-part Social Media Trends 2014 series.

We’re actually going to follow up with one more post summarising all 14 projected trends in one, easy-to-digest, SlideShare presentation.

Check back for that post soon.

Trend 14: The one constant will continue to be…change, faster and faster change.

This last trend is one that should probably be present in any 2014 trends preview given the nature the constantly changing digital marketing space.

So is ‘change’ a trend?

It is, but more specifically it is the frequency and increasing speed of change which is the thing to look out for next year.

Change comes from so many directions too.

Technological changes.

Platform changes.

Behaviour changes.

Let’s examine this prediction in a bit more detail and why staying on top of all this action will be one of the keys to digital marketing success in 2014.

The recent history of social media changes

Last year, as part of my 2013 prediction series, I ‘guaranteed’ that Facebook would undergo a huge functionality change in 2013.

It made a lot of changes in 2013, but the most significant one was the new look, feel and experience associated with the news feed.

This wasn’t a ground-breaking prediction as Facebook makes major changes every year, and smaller ones every second week.

But it is the increased regularity of these changes which is the thing to take note of.

Facebook is not given enough credit for adapting to the feedback of its users which is what has continued to make it relevant at a time when a new social media toy surfaces every week.

You can take a look at the 11 most significant changes made by Facebook in 2013 here.

In part 11 of this Social Media Trends 2014 series we looked at the major changes made by Google that has started to transform the search engine experience.

Twitter continues to tweak its user experience.

Google+ continues to be integrated into the broader Google product suite.

And, YouTube has instituted just as many changes as any of the other major platforms, including the evolution of YouTube channels to become more like Facebook pages.

Can this rate and frequency of social media changes rapidly increase in 2014?

It can and it will.

What can you expect to see in 2014

Overall, expect each of the major social media platforms to evolve at a faster pace next year, including a (another) probable major overhaul of Facebook.

The rising platforms and apps like SnapChat began making changes towards the end of 2013, but expect even more in 2014.

Instagram introduced 15-second videos in 2013 which was a response (in part) to the arrival and popularity of Vine.

And, Instagram, is likely to serve up the most significant and frequent changes in 2014.


Apart from the introduction of video, and the recent addition of sponsored posts, the Instagram product is still the same as it was when it launched a few years back.

There is so much room for growth and adjustments for Instagram next year.

What can you do about it?

The most successful social media and content marketing programs are ones that are channel agnostic.

While some tweaking is always required to bring your content strategy to life, getting the foundations right will be the key to success.

But in order to tweak the content you produce to get the best results across the key social media channels, you need people within your organisation that are passionate about the space.

You need these people spend at least 30 minutes a day reading industry blogs and monitoring active platforms to be across these constant social media changes.

This is one of the reasons digital agencies exist, they provide advice and solutions that suit the rapidly evolving space, ensuring that on-going activity and campaigns can work.

With the rate of change expected to escalate substantially in 2014, it may well be the most challenging trend to adjust to next year and beyond.

The summary presentation

Swing by tomorrow to view and download the summary SlideShare presentation which will capture all 14 trends that are set to shape social media marketing, content marketing and digital marketing in 2014.

Social Media Trends 2014 (Part 13): The (Unavoidable) Social Media Backlash

Social Media Trends 2014 (Part 13): The (Unavoidable) Social Media Backlash

View the full Social Media Trends 2014 SlideShare summary here.

Social Media Trends 2014 (Part 13): The (Unavoidable) Social Media Backlash

Welcome to the send last instalment of the Kamber Social Media Trends 2014 series.

Being an agency that specialises in social media you might think that this one was a tough one to include in our predictions for 2014.

It was, and it wasn’t.

In 2014, you can expect to see social media’s role recalibrated to play a support role for the ongoing content produced by brands and organisations.

This is a good thing.

The backlash we’re more likely to see comes in the form of particular age groups and niche audiences who will increasingly avoid the mainstream networks in 2014.

The mainstream media will also continue to find stories about the negative impact social media is having on society while glossing over the positive impact it can bring.

Privacy will also be even more of a pressing issue.

Our general technology obsession will be increasingly called into question too.

Why will this happen? Let’s find out.

Trend 13: Social Media has enjoyed a period of being the flavour of the month, but some big questions will be asked in 2014

social media trends part two diffusion modelIn part two of this series, we touched on the diffusion of innovations model (see right).

This theory lays out the role early-adopters play in the adoption of new ideas and technology, which then spawns more mainstream use.

The by-product of this process is that many early adopters move away from these ideas and technologies once they are adopted by the masses.

We’ve seen teenagers exhibit this behaviour in 2013 with many ‘fleeing’ Facebook and turning to new school messenger apps.

It is important to note they aren’t giving up on social media completely, they are just being social in a more direct way.

But, in the eyes of many people, Facebook is social media.

The more that this audience moves away from traditional platforms like Facebook, the more you’ll see stories appear about the ‘death of social media’ which will only fuel the broader backlash movement.

This article from back up that argument.

The industry backlash

The marketing industry, particularly industry publications, will be where the backlash is likely to gather the most momentum.

Serious questions about the value of social media will be asked.

Serious questions about the money spent on social media in the last few years will be asked.

Serious questions about the commercial impact of social media will be asked.

As touched on in the introduction, as long as the industry recognises that a recalibration is taking place, then most of these questions will be able to be answered adequately.

But, as we know, little things become big issues at great speed in the modern media environment.

And, ironically, it is social media participants who will the fuel this fire.

Traditional media’s role in the backlash movement

If the rumblings start in industry media, mainstream media is likely to pick up on it and extend the conversation.

This will only encourage more people to voice their displeasure at the tech-shaped world we now live in.

It’s true, we’ve got completely drunk on social media and general technological advancements and it is a point of contention for many members of the public.

Watch out for this to be amplified in 2014.

The public’s relationship with brands

In 2013, we saw a number of examples of the public reacting negatively toward social media ‘campaigns.’

This isn’t anything new, but it is happening with more and more regularity.

A good example was Domino’s who promised a ‘game changing’ announcement via social media for it only to be a new range of pizzas.

In the defence of Domino’s, they did a terrific job of reaching out to people that had voiced their displeasure towards the brand and offered them the chance to try one of the new pizzas for free.

It is a good reminder that adding value to the lives of your online communities, as opposed to pushing commercial messages, is the best way to achieve social media success.

Will the backlash really be worse in 2014?

All signs point to yes even though there has been no shortage of detractors over the last five years.

As outlined, the primary factors will be platform fragmentation, several (fair) questions from the industry, and the increasing apprehension of the public in response to overly commercial social media tactics.

It will be interesting to see how far the expected backlash goes and what impact it will have.

We only have one more instalment left in the Social Media Trends 2014 series.

Once that is posted, look out for our summary SlideShare presentation which will bring all of our predictions together in one easy-to-digest pack.

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