The Kamber Blog
Facebook is making changes left, right and centre this week with updates to ad targeting, ad asset creation tools, Stories and spam reporting. Meanwhile, Instagram has made updates to their content discovery features.
Instagram has been hacked again, Facebook is taking more steps to improve transparency on the platform and LinkedIn is relaunching groups.
Big changes (that could affect organic reach) are been tested and rolled out across Facebook, Pinterest is rolling out max width videos to all advertisers and Snapchat daily active users are on the decline.
New voice-activated lenses have been rolled out on Snapchat, tweets can no longer be automatically cross-posted to Facebook, and Facebook and Instagram now tell you how long you’re spending on the platform.
Reactions are coming to Instagram stories, LinkedIn messages are getting an upgrade and Snapchat is cashing out of Snapcash.
It’s been a busy week for all the major players with YouTube, Facebook and Pinterest introducing new features while Twitter and Instagram are both tackling spam and scam issues.
Instagram is rolling out more new features, Facebook is making more API access changes and WhatsApp has introduced one-way broadcasting for group messages.
Facebook has introduced a new profile layout option, 4-way group video chats are now available on Instagram and new monetisation features are being introduced to YouTube.
Instagram has officially launched their IGTV, Snapchat added new features to their Snap Map, and Facebook has introduced a paid subscription model for groups.
Currently, 60% of individuals use the internet more than 5 times a day, with 91% saying that Facebook was their preferred social media platform. These statistics show that the online community is a vital area companies should be taking advantage of to reach consumers.
Embarrassing messages can now be unsent on Snapchat, shopping tags can be added straight into Instagram Stories, and we get a sneak peek at what 3D posts will look like on Facebook.
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Kamber is a specialist content marketing, video production and social media agency.
We plan, produce, publish and promote content that people crave. Our talented teams are based in Melbourne and Sydney, Australia.
Melbourne: Level 3, 306 Little Collins Street Phone +61 3 8643 7906
Sydney: Suite 1.02, Level 1/14 Martin Place Phone +61 2 8257 0200