What Are AMP Stories and What Do They Mean For Your Website?

What Are AMP Stories and What Do They Mean For Your Website?

More than 5 billion Accelerated Mobile Pages (AMP) have been created since they were launched in 2015. So what are they? AMP is designed to provide mobile users with web pages that load instantly by simplifying the HTML, JavaScript, and Content Delivery Network (CDN).

Now Google has launched the latest chapter of AMP: AMP Stories.

 

 

AMP Stories are designed to be immersive, tappable, full-screen content; like you see on Snapchat and Instagram stories. Until now, AMP has only been suitable for mobile, but Google has rolled out desktop support which will allow these stories to be supported by any kind of device.

Traditional AMP relies on text-driven content but stories are designed to be “visually rich”, relying heavily on images, videos, and animation to tell the story. This means instead of reading a news article, for example, users can opt to tap through the visual AMP story and absorb the main points in a more dynamic way and in a much shorter timeframe.

What does that mean for your webpage?

Like traditional AMP, stories have the potential to positively affect your SEO. Google has long adopted a mobile-first initiative. In addition to that, Google announced that from July 2018, loading speed of mobile websites will be a ranking factor in mobile searches.

From July 2018, loading speed of mobile websites will be a ranking factor in mobile searches Click To Tweet

Are these stories worth looking into? Definitely. Any business with a content strategy should be able to incorporate the stories into their existing plans – think tutorials, product reviews, lists etc. AMP stories have the potential to improve user experience and help brands deliver content in a captivating way.

Platform 5: This week’s most important social media changes (edition 121)

Platform 5: This week’s most important social media changes (edition 121)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook’s had a busy week making changes left, right and center. Youtube is adding a new monetisation feature and Pinterest is trying to attract more marketers to their platform.

Let’s take a look at these changes in more detail.

Youtube adds new live streaming tools with monetisation options

Online video leader YouTube, rolled out their live streaming option in early 2016; now they’re taking it to the next level. This week they announced a range of updates which includes a Super Chat System that allows viewers to pay to have their comment featured more prominently in the chat stream.

More from YouTube here.

Facebook is making ad metrics clearer

Starting this week, Facebook will be labeling some of their ad metrics to provide more clarity about how they’re calculated. They’re also working to remove 20 ‘unhelpful’ metrics to help marketers focus on more meaningful ones. Button clicks, Actions, and Page Mentions are just some of the metrics on the chopping block.

More detail on Facebook’s blog.

Twitter introduces bookmarks

With so much information to take in at once, it can be easy to be overwhelmed by the sheer volume of content coming from your Twitter feed. Now Twitter is adding a bookmarking function that allows you to save tweets so you can come back to them later.

Read more here.

Pinterest rolls out webinars to help marketers get more out of the platform

Pinterest is running a series of webinars to help marketers understand how to get the most out of the platform. Webinar topics range from ‘Getting Started with Pinterest Ads’ to ‘How Pinterest Fuels Millenial Decisions’. If your company invests in Pinterest, it might be worth tuning in if you can.

Read the full list of webinars here.

Facebook expands job feature to 40 new countries

A year after they first introduced the jobs tab in the US and Canada, Facebook is expanding the function into 40 new countries in an attempt to take a piece of LinkedIn’s market share.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 120)

Platform 5: This week’s most important social media changes (edition 120)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook’s working in new dimensions to bring us closer to VR, Instagram is taking a page out of Snapchat’s book, meanwhile, Google is taking AMP stories to the open web.

Let’s take a look at these changes in more detail.

Facebook’s making it easier to create and share 3D posts

Facebook is expanding its newsfeed into another dimension by making it easier to create and share 3D posts on the platform. While nothing can replace the ability to touch and feel an object in store, this could open new doors for businesses looking for better ways to showcase their product.

More from Facebook here.

Instagram now tells others when you screenshot their stories

Taking a page out of Snapchat’s book, Instagram is rolling out testing that allows users to see when someone screenshots their story. The feature is designed to let users know if their content might be reused by others – but not everyone is happy about the change.

More here.

AMP stories: Google’s new visual storytelling format

Accelerated Mobile Page (AMP) stories are fully immersive, interactable stories that deliver information through images and videos. Google is the latest to jump on the stories bandwagon behind Snapchat, Instagram, and Facebook. AMP stories were built for mobile but Google has added support for desktop, allowing users to view and share content across different types of devices.

More from Google here.

Snapchat redesign here to stay

Despite receiving negative feedback in 83% of user reviews, CEO Evan Spiegel says the redesign is here to stay and people just need to “get used to it”. Snapchat is looking to make additional tweaks to the update which may ease user concerns.

More details here.

Twitter’s going back to basics with advertising

Twitter is changing their tactics for 2018 to encourage more users and advertisers to come to the platform. They’re working to move from product-first thinking to people first thinking.

Read more detail on Twitter’s blog.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 119)

Platform 5: This week’s most important social media changes (edition 119)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

A big week for Facebook and Snapchat. Facebook launches new group tools and tweaks organic reach reporting, Snapchat opens its ads API and allows custom lens creation, while Pinterest gives us new tools to organise boards, sections, pins and our feeds.

Let’s take a look at these changes in more detail.

New tools for Facebook groups

Facebook has announced a range of new tools for members and administrators of groups including admin management of member requests, group announcements, group rules and personalisation of the group identity (e.g. colour).

More about the changes from Facebook here.

Create your own Snapchat lens

Designed for creating custom lenses for events like parties, Snapchat’s new Create Your Own Lens tool is for users only (sorry, no brands allowed here) and takes as little as five minutes to generate a lens. It has more than 150 templates to get you started.

More here.

Clean up your Pinterest boards

Pinterest has released a range of tools to help users clean up boards and the home feed – primarily through the ability to archive projects and removing items from the feed once a board has been archived. The tools can also be applied to Pinterest Sections and include other functions such as rearranging pins and sorting boards. Keep your eye out for the tools as they roll out globally.

More from the Pinterest announcement.

Organic reach reporting on Facebook

The platorm has announced changes to the way it reports and calculates organic reach. Rather than just reporting on when a post was delivered in News Feed, it’ll report on that post reaching a user only when it enters that user’s screen. The change comes with a new layout for page insights on mobile.

Full Facebook announcement here.

Snapchat opens ads API

The platform has opened its ads API to all (including brands, developers, agencies) – allowing them to delve into programmatic ad buying and opening up better targeting amd measurement through the platform.

More here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 118)

Platform 5: This week’s most important social media changes (edition 118)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Snapchat lets you mute content, Messenger launches a new hub to help marketers and developers, Instagram expands advertiser image options, and is Facebook going to launch a dislike button?

Let’s take a look at these changes in more detail.

More image options for advertisers on Instagram

Beginning with a limited number of businesses, Instagram will now allow advertisers up to three pieces of media (image / film) in each Stories ad. Previously it was limited to one. The expansion will allow businesses to give more context to ads with more scope to tell stories and drive engagement with products and services.

Read the announcement from Instagram here and stay tuned as the feature rolls out globally.

Mute users on SnapChat

It launched with little noise – but you can now mute notifications from groups or users on Snapchat. It’s aptly named ‘Do Not Disturb’ so you can zone out from the unwanted noise and focus on the content you really want. Australia is one of three markets where the featuer has taken effect.

More here.

New Messenger website

Businesses and developers can now delve deeper into Messenger with the launch of an updated site for the platform. It’ll act as a central depository for all the Messenger information you’ll need to support your activities, including (among others) best practice and solutions guides, newsroom and educational content for developers.

More details here.

Snapchat merchandise

That’s right – the app now has a merchandise store for you to get hold of your favourite branded items (including the dancing hot dog). Get them while they’re hot.

Details here.

Downvote on Facebook

Dislike a comment? Facebook’s testing a dislike (thumbs down) feature for you to share your disapproval. The test doesn’t mean that this function will be rolled out globally, but if it does it’ll give brands a whole lot more insights into the reactions and sentiment of what they’re publishing and how they’re engaging. Watch this space.

More here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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