Platform Five: This week’s most important social media changes (edition 186)

Platform Five: This week’s most important social media changes (edition 186)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

LinkedIn launches private video messages, Instagram is celebrating Pride Month with new features and Snapchat is testing a new ‘Multi Snap’ feature.

Let’s take a look at these changes in more detail.

You can now send video messages on LinkedIn

This week LinkedIn announced a number of new features to their platform, including the ability for users to send video messages to their connections. The new feature comes after LinkedIn acknowledged that “Millions of members have posted videos and shared them with their connections.”

Read more here.

Twitter is testing a ‘hide replies’ feature

Canadian users have started to notice a new feature that gives them the ability to hide tweets replying to your original tweet. The function will allow users to hide replies, unhide replies and also see the list of replies they have hidden on each tweet.

See the feature in action here.

Instagram celebrates Pride Month with two new features

To celebrate Pride Month, Instagram has teamed up with several companies to introduce features that celebrate the LGBTQ+ community. Stories with hashtags commonly used by the LGBTQ+ community will now turn your story circle rainbow, users will now have the option to customise their gender information to ensure it accurately reflects their identity.

Learn more here.

Facebook introduces ‘Study’

With Facebook’s new focus reward-based market research program, the company has created an invite-only app that pays users to share information about how they use apps. Facebook promises that all data collected by the app will be transparent, safe and secure.

Find out more here.

Snapchat tests ‘Multi Snap’ feature

Snapchat has been seen to be testing a feature called ‘Multi Snap’, which will allow users to create a string of still snaps then post them all together. The aim of the feature is to allow users to create planned and structured Snap sequences.

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 185)

Platform Five: This week’s most important social media changes (edition 185)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

TikTok is testing new ad targeting options, Facebook is making adjustments to the Newsfeed algorithm, and YouTube has announced a new partnership that will let users buy tickets without leaving its site.

Let’s take a look at these changes in more detail.

TikTok is testing new ad targeting options

Trending video app TikTok has been working on new ad targeting options to help entice marketers to invest on the platform. TikTok is reportedly working on both interest-based targeting and pixel tracking.

Learn more here.

Twitter adds new account switching option

Social media managers everywhere (including ours) will be celebrating this update. Twitter has announced that it will be releasing a new, simplified account switching option to their web and Twitter Lite app which will be accessible from the drop-down menu from profile photos.

Find out more here.

Facebook adds new Page and Group rankings to the algorithm

Facebook’s algorithm has had substantial updates this year, and quite a few of them. The latest one is more of an amendment to the previous change. The amendment announced that new ranking signals have been added in for both Page and Group content.

Read more here.

YouTube announces new partnership to facilitate ticket purchases

If you’re looking for a music video, where do you go? YouTube of course. Which makes this newest partnership with Ticketmaster a no brainer. The partnership will allow YouTube to sell tour and concert tickets right from artists’ YouTube channel.

Learn more here.

LinkedIn announces new integration with Moat Analytics

LinkedIn wants to make sure that you can trust the metrics you’re getting from its platform so that they (and you) can validate the impact video has. Which is why LinkedIn has announced an integration with third-party analytics and measurement platform, Moat Analytics.

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 184)

Platform Five: This week’s most important social media changes (edition 184)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Twitter now lets users go live with up to three guests, LinkedIn acquired a new company to help them improve their ad targeting, and YouTube shut down its stand-alone gaming app.

Let’s take a look at these changes in more detail.

Twitter now lets you go live with up to three guests

Back in February, Twitter introduced audio-only live streaming Pericope. After a successful trial period, Twitter is bringing the same feature to the main Twitter app. Both iOS and Android users will be able to go live with up to three guests using audio-only streaming.

Learn more here.

LinkedIn acquired a data personalisation platform to improve ad targeting

LinkedIn has been doing a lot in recent months to improve advertising offerings on its platform. This week they’ve announced that LinkedIn has acquired Drawbridge, a data analytics company, so that they could better refine their targeting capacity through the use of Drawbridge’s advances personalisation AI.

Read more here.

A new study provides insight into rising video trends

SocialInsider conducted an analysis of over 9 million Facebook video posts to help answer social media marketer’s questions about using video in the crowded online space and how to optimise videos to promote their business and drive conversations.

Take a look at the insights for yourself.

Snapchat’s working to bring music to the app

Snapchat has reportedly been working to secure music rights deals to allow users to add songs to their snaps. This move could help Snapchat keep TikTok off their backs for a little bit longer and help save its userbase which started to grow again for the first time in quite a while last quarter.

Find out more here.

YouTube has closed its gaming app

This week we said goodbye to YouTube’s stand-alone gaming app. The platform announced in September last year that it would be shutting down the app, which has been around since 2015, to “build a stronger home for the gaming community.”

Read more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 183)

Platform Five: This week’s most important social media changes (edition 183)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

IGTV now supports landscape videos, it was Snapchat’s turn to have a data scandal, and LinkedIn is increasing ad transparency.

Let’s take a look at these changes in more detail.

IGTV now supports landscape videos

IGTV is almost a year old and it’s had a couple of notable changes in its short lifetime, the most recent being the introduction of landscape videos. Creators will now be able to upload landscape videos without putting black bars around the content to make it fit the vertical specifications. Instagram says their “vision is to make IGTV a destination for great content no matter how it’s shot so creators can express themselves how they want.”

Read more here.

Snapchat had its own data scandal

Snapchat has taken a leaf out of Facebook’s book, but not a good one. It’s been revealed that Snap employees abused their privileges and accessed data for the purpose of spying on users. Some of the data accessed included location information, saved Snaps, and personal information such as phone numbers and email addresses.

Learn more here.

LinkedIn now shows all the ads that have run in the last six months

In a bid to keep its platform “a safe, trusted, and professional environment where members can connect with each other, engage with relevant content, and grow their careers” LinkedIn is introducing new ad transparency measures that will allow users to see all sponsored content that an advertiser has run in the past six months from a new ads tab. LinkedIn has confirmed that any engagements from this tab will not impact campaign reporting or costs.

Find out more here.

Facebook is testing a new layout for the Stories composer

Facebook Stories haven’t seen the same take up as Instagram Stories did when they were first introduced. In what could be an attempt to give Facebook Stories a little boost, Facebook is testing a new composer layout that would make it easier to upload and create Stories.

Take a look for yourself here.

Twitter is testing a new carousel ad format for app installs

Twitter has had a love-hate relationship with carousels over the years with nothing really picking up the way they would have liked. This newest attempt seems more promising. Advertisers running app install campaigns can now add multiple images to their ad to provide more context which seems to be more visually appealing than the previous carousels we’ve seen from Twitter.

Learn more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform Five: This week’s most important social media changes (edition 182)

Platform Five: This week’s most important social media changes (edition 182)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook is restricting its Facebook Live feature, YouTube is making things a little easier for advertisers and Instagram is testing a new sticker.

Let’s take a look at these changes in more detail.

Facebook announces new restrictions on its Facebook Live feature

In light of the Christchurch terror attacks being broadcasted in real-time through their Facebook Live feature, Facebook has announced a ‘one strike’ policy to reduce the risk of abuse.

Read about the new restrictions here.

YouTube announces ‘Discovery ads’

Earlier in the week, YouTube announced the release of ‘Discover ads’ which will allow marketers to include YouTube in advertising their social campaign, even if they do not have a video.

Read more about ‘Discovery Ads’ here.

Instagram is testing stickers with song lyrics

New Story Stickers are coming to Instagram. The latest test, a Lyrics sticker was first spotted back in April but it appears to be being rolled out for wider audience testing. The Lyrics sticker show lyrics being animated alongside the music video.

Learn more here.

YouTube is testing a Bumper Machine

YouTube’s latest tool is designed to make it easier for advertisers to create 6-second bumper ads. Its new Bumper Machine, which is currently in testing, allows users to upload longer ad formats and which will then be cut down into bumper ads using a series of machine learning.

Read more here.

Facebook made changes to video Newsfeed ranking

Facebook is encouraging the production of original content on the platform. To help this along, they’ve announced changes to the way the videos will be ranked in the Newsfeed. Videos will be more prioritised based on “loyalty and intent, video and view duration, and originality.”

Find out more here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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