Platform 5: This week’s most important social media changes (edition 104)

Platform 5: This week’s most important social media changes (edition 104)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Snapchat releases Context Cards, Facebook testing paywalls, screenshare streaming, launching Explore Feed & looking towards a job network in Marketplace.

Let’s take a look at these changes in more detail.

Context Cards give Snapchat richer info

A new feature in Snapchat allows users to discover more details about a photo. Context Cards give more details to snaps, including phone numbers, operating hours of a venue, reviews, menus, quick links and search results. Now you can book dinner at the same place you saw that amazing meal directly from Snapchat!

Read more about Snapchat’s Context Cards here.

Facebook to test subscriptions and paywalls

Instant Articles may soon see one of two types of paid access models for Instant Article content. A metered model that allows users to access 10 free stories per month before prompted to subscribe and a freemium subscription where non-subscribers will be prompted with paywalls allowing subscribers to choose which content to lock. Currently the feature is only in a test phase.

Read more about paywalls on Facebook here.

Screenshare with 3rd-party plugins on Facebook Live

Now users of Facebook Live can share their screen without having to use third-party software. The latest update includes a plugin giving users the option of broadcasting their desktop screen to viewers. You will still need to download the plugin and ensure your browser is up-to-date. The new setting can be found in the Live settings.

Read more about the features of screensharing on Facebook Live here.

Facebook Explore feed released to all devices

Facebook has finished testing on the Explore Feed and released it to all mobile and desktop browsers. Explore works similar to Discover on other platforms, aiding in finding new content and people via one main location. Content will use your current data to serve public profiles and pages you may be interested in but aren’t yet connected with. It will also show content that is popular with your friends.

Read more about the Explore Feed on Facebook here.

New resume feature being tested on Facebook

A newly discovered feature on Facebook would allow users to add a resume, possibly suggesting the company is looking to add a job market to their social media platform. Additionally, Facebook has confirmed a feature called ‘work histories’ is in the testing pipeline. The idea will be to form a LinkedIn-style competitor system where users can locate and apply for jobs directly within Facebook.

Read more about the new feature here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 103)

Platform 5: This week’s most important social media changes (edition 103)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Find mutual followers, use live filters & switch from Facebook easily on Instagram, iOS11 updates to Pinterest and variable speed video on YouTube mobile.

Let’s take a look at these changes in more detail.

Easily switch between Facebook and Instagram

Facebook is rolling out an update that makes switching from Facebook to Instagram much easier. A link to Instagram will appear in the app menu, and will eventually be available to all users soon. Users simply need to tap the icon and the Instagram app will open, removing the need to navigate to the home menu and into the the app.

Read more about Facebook’s updates here.

Use live face filters on Instagram

A recent Instagram update has introduced the ability to use face filters during video streams in real time. There’s a new set of different filters and face overlays to choose from, such as a set of sunglasses that can be tapped to show different landscapes in the reflection. Once ended, broadcasts can then be replayed to stories or deleted.

Read more about filters in livestreams here.

Pinterest iOS11 update brings suite of features

With the release of iOS 11, Pinterest is launching a mix of new features. Of particular note is the ability for iPad users to utilise a split-screen option with drag-and-drop shortcuts. With Pinterest to one side and Safari to the other, users will be able to drag and drop content to easily pin them. Pins can also be dragged to other apps like Messenger to share them.

Read more about iOS 11 updates to Pinterest here.

Discover mutual followers on Instagram

Instagram has made it easier to find out who is following you back by highlighting a section at the top of profiles. The recent update was rolled out for Android users and will eventually be part of an iOS update for all users. While only a relatively small change, it will be of huge benefit when scanning for mutual friends.

Read more about Instagram updates here.

Variable speeds come to mobile YouTube

While YouTube for desktop has had the ability to speed up or slow down video, the feature was yet to reach mobile apps. The latest update lets users access variable playback speed features on Android and iOS. Users will be able to adjust video content from a quarter of the speed to twice the original speed. Options are found within the overflow menu, then tap the three dots in the corner of the app.

Read more about YouTube updates for mobile devices here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 102)

Platform 5: This week’s most important social media changes (edition 102)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Apple announces new products, 3D Bitmoji on Snapchat, group video chat and changes to monetisation on Facebook plus faster loading Instant Video content.

Let’s take a look at these changes in more detail.

Apple announces new range of products

On the 10th anniversary of the iPhone, Apple has released the iPhone X and iPhone 8 and 8Plus. With a range of features including new emoji, newly created animoji, Face ID, a new dual-lens 12-megapixel camera and plenty more, it’s Apple’s greatest piece of smartphone tech yet. Pre-orders will become available from October.

Read more details apple Apple’s latest announcements here.

Snapchat releases 3D animated Bitmoji

Bitmoji, the Snapchat feature allowing users to create a 2D emoji version of themselves, has released an update welcoming them to the 3D world. The new Bitmoji can also be animated and perform a number of different actions, like riding a skateboard or drinking a cup of coffee. The feature can be accessed through the Lens carousel and is available to all users in the new update.

Read more about 3D animated Bitmoji here.

Facebook bans spend on negative content

In it’s continuing fight against fake news and other bad behaviour, Facebook has banned the monetisation of content involving violence, pornography, drugs or hate speech. This change will affect Branded Content, Instant Articles and Video advertisement interludes. The changes will have a massive affect for Watch, Facebook’s video content hub.

Read more about Facebook’s ban on monetised content here.

Facebook testing new group video chat app

Facebook is testing a standalone group video chat app called Bonfire. The app allows users and up to 7 other friends to chat through a live stream, with included special effects similar to Snapchat and Instagram filters. The features can also be accessed through Messenger without the need for the new app, and users can invite anyone from around the world (although it’s currently only rolling out in Denmark).

Read more about group video chat on Bonfire here.

Facebook to launch faster-loading Instant Videos

Facebook is testing a new feature that downloads and caches video content to your smartphone while on WiFi, to be accessed later for viewing. Called Instant Videos, the Facebook-hosted format loads faster on mobile compared to mobile websites which aims to increase user retention. It will also be a critical factor in the new video Watch tab recently released.

Read more about Facebook Instant Videos here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 101)

Platform 5: This week’s most important social media changes (edition 101)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Facebook Watch rolls out to US users and may release coloured replies, YouTube Live gets updated, WhatsApp to monetise and Reddit search gets overhauled.

Let’s take a look at these changes in more detail.

Facebook may possibly launch coloured replies

Facebook may be introducing coloured comment replies after previously launching background colours for status updates. There are currently no confirmed plans for roll out of the feature, but Facebook are testing the feature in a bid to explore new ways for users to connect.

Read more about Facebook testing coloured replies here.

Host of new updates for YouTube Live

Recent updates to YouTube Live have improved streaming speed and ease of use. It includes an ultra-low latency mode, easier live chat and the ability to stream from the iPhone app. The low latency options are great for reducing lag within the app instead of using third-party software or encoders. The update aims mto make content easier to create and access.

Read more about updates to YouTube Live here.

WhatsApp to monetise their platform

WhatsApp is looking to charge large businesses for communication tools in its first attempt at monetising the messaging platform. Smaller businesses will gain access to a free app, but WhatsApp hasn’t yet been clear about the restrictions or functionality. The release should aid companies in providing useful notifications, delivery confirmations and other pertinent updates.

Read more about WhatsApp here.

Facebook rolls out Watch to the U.S.

After a limited rollout, Facebook has now launched their original video content platform, Watch, to all users in the US. Users can access Watch through mobile and TV apps and the desktop site and provides the ability to subscribe to series as well as access a wide range of original viewing content. Options for content discovery include daily spotlights, currently popular content, what friends are watching and more.

Read more about Facebook Watch here.

Reddit search to get an overhaul

Online social and discussion platform Reddit will be teaming up with Lucidworks to overhaul their search tool. Dealing with a whopping 40 million searches a day calls for some serious power, and the changes Reddit hopes to make aim to deliver more relevant results. They also want to help uses find subjects that interest them without specifically seeking them out. This kind of discovery leads to a more continuous user experience.

Read more about updates to Reddit search here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

Platform 5: This week’s most important social media changes (edition 100)

Platform 5: This week’s most important social media changes (edition 100)

This week’s 5 most important social media changes

What’s changed in the last seven days? What does it mean?

Upload portrait & landscape to Instagram’s galleries, Polygram reads your facial expressions, Wattpad launches Raccoon and Facebook has more fresh updates.

Let’s take a look at these changes in more detail.

Landscape & potrait images in Instagram galleries

Instagram has started rolling out a new update that will allow users to include portrait and landscape images alongside square content in galleries. All images in the gallery will need to be the same type which has been done to ensure a consistent experience, meaning there won’t be mixed image sizes in a single gallery.

Learn more about recent updates to Instagram here.

Facebook to block ads for fake new Pages

Facebook continues their assault on fake news with their latest changes. Pages that share inaccurate or fabricated content will have their ability to create ads removed. After a link has been marked as disputed (based on the external content) it will no longer have the option of paid promotion. Additionally, regular offenders may not be able to buy ads at all.

Read more about Facebook’s fight against fake news here.

React to content with facial expressions on Polygram

Introducing a new social network to the mix. Polygram is an image-based social media platform that uses AI to recognise facial expressions as reactions to content. It will then tell you results, such as how many smiles or frowns your photo has received. The app has recently launched on iOS.

Find out more about Polygram here.

Facebook has new ways of celebrating milestones

The social media platform is releasing a suite of new features for visiting memories and older content. To start, Facebook will start to include past posts into regular sharing prompts, particularly focussed around seasons or events. The content will be shown privately until you want to share it, similar to the ‘On This Day’ prompts.

Read more about Facebook memories here.

Wattpad releases video storytelling app Raccoon

Lesser known social and story sharing platform Wattpad has launched a new app ‘Raccoon’, a platform for telling stories using video rather than text. Similar to YouTube vloggers, the storytellers will upload a variaty of video content with the aim to entertain and inspire viewers. Content can be liked and shared but does not yet allow comments.

Learn more about Raccoon here.

Follow us on Twitter for news of these social media and content marketing changes as they happen.

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