Media and Press

B&T: Kamber’s 2015 Digital Trends Special Feature

Kamber’s founder, Adam Vincenzini, developed a special feature outlining the big challenges brands can expect to face in 2015.

The key message:

After five plus years of infinite digital growth and innovation (especially due to the social media explosion), the time has come to take stock, embrace the lessons that have been learnt, and use them to develop smarter solutions (which will give creative thinking more chances to shine).

Read the full story here.


Wall Street Journal: Domino’s Pizza Crowdsources Its Menu

Australian Pizza Moguls Campaign Turns Customers Into Social-Media Chefs

The Wall Street Journal turned to Kamber founder and managing partner, Adam Vincenzini, to put the innovative Pizza Moguls campaign into perspective.

Read the full article, including Adam’s comments, here.


B&T: Melbourne Cup Media Debunked

Kamber’s lead strategist, Jason Olive, told B&T that while the Melbourne Cup is one of the most popular social media days of the year, brands should proceed with caution if they want to take part in the action.

Jason said: “Like all major events, brands are trying to take part in the conversations taking place. However, as it is such a crowded and competitive space, being active should be treated with caution – the last thing social media users want to see is a brand attempting to participate when they don’t have the authority to do so.”

Read the full story here.


Search Engine Journal: Australia’s Top Marketing Blogs

The world’s leading search engine blog, Search Engine Journal, has published its picks for the top 10 Australian marketing blogs., the social media and content marketing blog from Kamber founder Adam Vincenzini, was featured in the top 10 along with Mumbrella, ProBlogger, and Campaign Brief.

Read the full article here.


B&T: 4 Reasons Why ‘Ello Faces An Uphill Battle

Every few weeks or so the ‘next big thing’ in social media becomes the talk of the town.

But, as Adam explains, unless it is very difficult to break into the daily social media habits of online users unless you build your platform around niche interests.

Read the full opinion piece from B&T here.


reelSEO: Online Video Increases In Popularity In Australia Despite Huge Challenges

Adam penned a guest post for online video marketing authority, reelSEO, that explained where Australia was within the online video marketing life cycle.

The post includes examples from brands using online video particularly well.

Read the full post here.


B&T: 10 Marketing Myths Busted

Brands should plague all social media channels? You can’t measure ROI on social media?

Kamber’s Jason Olive helped bust these myths and few more for B&T.

Read the full article here.


Mumbrella: Social Media Trends To Watch In 2014

The social and digital media landscape continues to change at an increasingly rapid pace.

On the back of Adam’s annual in-depth trends special, Mumbrella featured a summary of the big things to watch for in 2014.

Read the full article here.

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